The Cupertino tech-giant has moved into the world of horology with their flagship smartwatch.

Why can’t the watch industry match Apple Watch straps for comfort?

Fact: we are stuck in the strap-technology stone age while the world is moving on. Is the 100-year-old technology of the spring bar beautiful nostalgia? Or simply large manufacturers being lazy? We all have a story of that one time, changing a strap to match up that outfit, fiddling with a screwdriver, scratching the lug, only for the spring bar to go ping! Off into the world, never to be seen again and you obviously didn’t have a spare 20mm…

RECOMMENDED READING: Apple now sells more watches than the entire Swiss watch industry

Whether you like it or not, the Apple Watch is here to stay and has proven itself the most popular wristwatch in the world. A watch for all people, whether working class, a professional athlete, or celebrity … everyone has seemed to hop on the Apple bandwagon. But is that really any surprise? The reality is it is an extension of your phone, another screen to engage with. Apple has already gotten users so addicted to their products, they introduced…

3 ways the Apple Watch Series 6 could help to protect you from COVID-19

This year has been unlike any other in recent memory. Almost unlike any in living memory. And while that has been for a multitude of complex reasons, much of the responsibility can be uncontroversially laid on the shoulders of the COVID-19 pandemic that has spread across borders. While this has been a global catastrophe, the response to the virus has been- at its best – inspiring, as governments and both public and private organisations have pooled resources, shared information and…

NEWS: Smartwatches set for 10% decline in 2020, while wearables power on in the pandemic, up 137%

We recently reported that the Apple watch has gone from strength to strength in the last reporting period, and now outsells the entire Swiss watch industry to the tune of 10 million watches. Smartwatches, as a category however, are not exactly sweeping all before them in 2020. While wearables have seen significant growth over the past several years – largely due to their usefulness to the medical market in addressing spiraling healthcare costs, aging populations, and the burden of chronic…

RECOMMENDED READING: Apple sold nearly 10 million more watches than the entire Swiss watch industry in 2019

A few years back, I remember interviewing Jean-Claude Biver and asking how he thought smartwatches would impact the traditional watch industry. Biver insisted the innovation was positive, saying that he believed smartwatches “will bring the attention of young people back to the wrist”. In other words, they would persuade a new generation to start wearing watches once again. Well, smartwatches certainly seem to have stimulated something. This piece from Business Insider reports that Apple shipped 31 million watches last year…