The Cupertino tech-giant has moved into the world of horology with their flagship smartwatch.

3 ways the Apple Watch Series 6 could help to protect you from COVID-19

This year has been unlike any other in recent memory. Almost unlike any in living memory. And while that has been for a multitude of complex reasons, much of the responsibility can be uncontroversially laid on the shoulders of the COVID-19 pandemic that has spread across borders. While this has been a global catastrophe, the response to the virus has been- at its best – inspiring, as governments and both public and private organisations have pooled resources, shared information and…

NEWS: Smartwatches set for 10% decline in 2020, while wearables power on in the pandemic, up 137%

We recently reported that the Apple watch has gone from strength to strength in the last reporting period, and now outsells the entire Swiss watch industry to the tune of 10 million watches. Smartwatches, as a category however, are not exactly sweeping all before them in 2020. While wearables have seen significant growth over the past several years – largely due to their usefulness to the medical market in addressing spiraling healthcare costs, aging populations, and the burden of chronic…

RECOMMENDED READING: Apple sold nearly 10 million more watches than the entire Swiss watch industry in 2019

A few years back, I remember interviewing Jean-Claude Biver and asking how he thought smartwatches would impact the traditional watch industry. Biver insisted the innovation was positive, saying that he believed smartwatches “will bring the attention of young people back to the wrist”. In other words, they would persuade a new generation to start wearing watches once again. Well, smartwatches certainly seem to have stimulated something. This piece from Business Insider reports that Apple shipped 31 million watches last year…

IN-DEPTH: The Apple Watch Series 5 review for people on the go

As I mentioned in my video review of the Apple Watch Series 5, this isn’t the sort of watch that Time+Tide typically reviews. But since 2017, when the Series 2 was launched, the Apple Watch has made headline after headline as it sold millions of units and increasingly worried Swiss watch executives. This shifted the Apple Watch away from being just another piece of consumer electronics to a well-designed object that deserves the same level of scrutiny as a mechanical…

VIDEO: A week on the wrist with the Apple Watch Series 5

There have only ever been three smart watch reviews in the three thousand review history of Time+Tide. Which makes this review special. The reason we wanted to get our hands on one of the latest Apple Watch Series 5 models was the host of new features, including some new and luxurious materials, many of which approximate the luxury watch world we live in – full ceramic? Full titanium? Don’t mind if we do. After spending some time with it on…