The Cupertino tech-giant has moved into the world of horology with their flagship smartwatch.

How the Apple Watch was my gateway drug into watch collecting

Showing up at a watch collector’s meetup with an Apple Watch, is kind of the horological gathering equivalent of walking out of the bathroom with toilet paper stuck under your shoe. The truth is there is nothing wrong with owning an Apple Watch – they are very well-built devices and still the undisputed king of smartwatches.  I also stand by my view that the Apple Watch rubber strap, designed by Marc Newson, is one of the best rubber straps ever…

“This is how my Apple Watch saved my life”

Editor’s note: Last year, Bruno Molino was sitting in his Melbourne home when his Apple Watch started frantically beeping. Here, the 55-year-old describes exactly what happened next… “It was a Sunday evening and I was just sitting on the couch after dinner. Suddenly, I started to feel a little bit heated and I said to my partner, Julie, ‘I’m going to go outside and just try and cool down.’ But then it just got worse. That’s when my Apple Watch…

Fight, fight, fight: Why Apple and Swatch hate each other so much

Sometimes a professional rivalry gets personal. Grievances build up, eyes narrow and suddenly it all explodes into a fireball of drama and animosity. Something like that is now raging between Apple and Swatch in a long-running feud that, from the outside at least, seems petty, vindictive and wildly entertaining.   The two companies just keep throwing punches in a succession of legal spats. The latest came last month, when Apple lost a legal bid to block Swatch from registering Steve…

Apple set to release a more rugged Apple Watch Explorer Edition to compete with G-Shock

Apple now sells more watches than the entire Swiss watch industry. But not satisfied with its extraordinary dominance, the brand is now reportedly looking to expand its watch portfolio. The company has explored many materials, including aluminum, titanium, stainless steel, ceramics, and even 18K gold. Throughout these designs their case profile has remained largely unchanged, the greatest evolution being larger screen/case sizes. Given their extraordinary success in the category, there has been little incentive to rework the externals – instead…

Why can’t the watch industry match Apple Watch straps for comfort?

Fact: we are stuck in the strap-technology stone age while the world is moving on. Is the 100-year-old technology of the spring bar beautiful nostalgia? Or simply large manufacturers being lazy? We all have a story of that one time, changing a strap to match up that outfit, fiddling with a screwdriver, scratching the lug, only for the spring bar to go ping! Off into the world, never to be seen again and you obviously didn’t have a spare 20mm…