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What does Morgan Stanley’s top 50 Swiss watch brands list mean for the average enthusiast? (And Swatch Group’s two cents considered)
You might not be able to buy a Rolex, but you can now bet on the future price of one
The past is a place worth visiting: Jaeger-LeCoultre’s Made of Makers gets a Middle Eastern soul
Has Rolex discontinued the GMT-Master II Pepsi?
Uh oh… Studio Underd0g’s in the D0ghouse, for reasons you may not expect
Chanel looks to hone its high-end know-how with investment in Kross Manufacture
Jaeger-LeCoultre opens its first Chadstone boutique, bringing the Vallée de Joux to Melbourne’s emerging luxury shopping capital
Rado brings together two top Australian sports stars, Ash Barty & Cameron Green, in its latest campaign
The first new Rolex Submariner Date Desk Clock just sold for how much at auction?!
Everything you need to know about the Tudor x Time+Tide Library & Lounge
Jaeger-LeCoultre’s latest “Made of Makers” collab is a manga-styled webcomic take on the Reverso’s origin story
New Rolex patent suggests the Crown may make a modern triple calendar watch
MING unveils the super-slinky Polymesh, the world’s first 3D-printed titanium watch bracelet-strap hybrid
80 hours and CHF 500 will determine the next winner of Cartier’s Prize for Watchmaking Talents of Tomorrow
John Mayer reveals the secret behind his unreleased “road test camo” Audemars Piguet Royal Oak
Ever wanted a free MB&F? Well, the brand’s actually giving some away – here’s how to get one
Khaki Field killstreak: Hamilton’s latest video game collab is with Call of Duty: Black Ops 7
Audemars Piguet announces they’ll be at Watches and Wonders 2026
Win a Patek Philippe Aquanaut (or Cartier Baignoire) while supporting hospitalized kids!
Forget GMT-Masters: Seiko has officially teamed up with Pepsi
What is “new” with the latest Snoopy MoonSwatch, the Mission to Earthphase Moonshine Gold?
Milano Watch Week’s hosting an “after party” – get ready for After Time in October!
Laco is celebrating its 100th anniversary by giving away 100 watches
Opening a Watch Discovery Studio in New York City was not on my bucket list, but here we are
Could Omega’s signing of Aaron Taylor-Johnson as an ambassador confirm him as James Bond?
Tudor tease upcoming new Formula 1 team watch at Watches and Wonders 2025
Grand Seiko opens a luxurious new Melbourne boutique, a statement of intent from the Japanese brand
Audemars Piguet kicks off 150th anniversary celebrations with 10 watches, including a brand new perpetual calendar
Super-friend: Longines reveals Henry Cavill as new Ambassador of Elegance
TAG Heuer is back in Formula 1 as official timekeeper
Omega respond to mystery Daniel Craig Seamaster
You can now buy Christopher Ward in our London Watch Discovery Studio!
Dave Portnoy admits defeat, announces fire sale for Brick Watch Company, blaming “watch geeks” for its demise
An engraved Patek Philippe Nautilus sells for CHF 6.7 million, setting a new world record
Frederic Arnault reveals plan to increase Zenith movement production for use across all LVMH watch brands
Subdial raises £1.5 million through Watchfinder founder
A Pizza Unique for those who can’t make up their mind
Vacheron Constantin throws its hat into the certified pre-owned ring
Justin Hast is going to buy you a watch
Universal Genève announces new release date, logo, and launches new website
Timex to sell watches for $1
Going, going, gone! Lewis Hamilton’s IWC team watch raises CHF 220,000 for charity at auction
The Final Slice: the Studio Underd0g x Time+Tide Pizza Party is about to come to an end
The Time+Tide London Discovery Studio hosts the British Watchmakers’ Weekender
The one millionth MoonSwatch is heading to auction
LVMH signs a 10-year partnership with Formula 1
The first Rolex worn on the Moon is up for auction
Swatch is finally selling the MoonSwatch on its website, but…
Gregory Kissling becomes the new CEO of Breguet
Mark Zuckerberg spotted with new Patek Philippe
Favre Leuba shakes off the cobwebs and relaunches with five new collections
Hajime Asaoka revives forgotten Japanese brand Takano
Chanel takes 25% ownership stake in MB&F
Four spacefaring IWC Polaris Dawn watches to be auctioned off for charity upon their return to Earth
Screen-worn Steve McQueen Le Mans TAG Heuer Monaco heading to Sotheby’s auction
Introducing our new podcast – Watches And
There’s a new watch fair in town – Milano Watch Week lands in October
Horage just invented a new way to regulate your own watch
Brad Pitt confirmed wearing custom vintage IWC on F1 movie set
Hublot ambassador Kylian Mbappé signs 5-year €75m contract with Real Madrid – but what watch was he wearing?
Julien Tornare appointed CEO of Hublot, Antoine Pin new CEO of TAG Heuer
Diver finds Patek Philippe Aquanaut Travel Time lost for over a year
James Marks becomes the new CEO of Biver