What do you get if you cross a Rolex Daytona with an Apple Watch?Luke Benedictus
The Rolex Daytona and the Apple Watch are two of the most wildly desired timepieces on the planet. First up, you have the Daytona, the iconic chronograph first released in 1963, whose popularity spiked exponentially after Paul Newman’s timepiece sold at auction for US$17.75 million in 2017. Today, your chances of snaffling a Daytona at retail are pitifully low. Unless, of course, you happen to be a celebrity or have a purchase history at your local retailer that’ll make your bank manager wince.
And then you have the Apple Watch that’s become the most in-demand timepiece in the world today. They did, after all, sell more than 46.1 million Apple Watches in 2021 alone. To put that figure into perspective, the entire Swiss watch industry exported 15.7 million units that same year.
Given the incredible popularity of the Daytona and the Apple Watch, it’s perhaps not surprising that someone has dreamed up a theoretical lovechild between the two.
Delivered in the form of a 3D rendering by concept designer 4RMD, the imaginary hybrid has a circular titanium case with an orange bezel and chronograph pushers. The self-proclaimed Daytona Ultra Smartwatch comes on a metal bracelet with an Oysterlock clasp. The theoretical product will also offer a 60-hour battery life (to which I say, come on – if you are going to play the make-believe watchmaker why not push things out to, say, 6 million). Plus there’s also all the usual smartwatch tech – a 1.5 inch retina display OLED, 32GB of storage, crash detection, heart rate sensor, temperature sensing and so on and so forth.
Suffice to say, I’m confident this watch will definitely not be appearing on wrists anytime soon (or indeed ever at all). Although I didn’t exactly see the MoonSwatch coming either.
Yet even if the Daytona Ultra Smartwatch is never realised in the metal, there are a few pieces that would probably scratch a similar form of high-end tech itch. There are now a range of luxury brands that are dabbling in the smartwatch world. TAG Heuer’s Connected series is evolving at an impressive rate, Hublot continue to dabble in the space, while the Louis Vuitton Tambour Horizon Light Up Digital had George Bamford purring in this article. The Daytona Ultra Smartwatch may have been dreamed up as a bit of a creative mischief-making. But the new breed of luxury smartwatches suggest the actual concept isn’t so far-fetched after all.