THE HOME OF WATCH CULTURE

Opinion

How to pair watches with your wrist tattoos
Does the new Swatch x Omega MoonSwatch Mission on Earth solve the fatigue surrounding the collection?
The rise and resurgence of brutalism in watch design, courtesy of the Audemars Piguet [RE]Master 02
Hot take: vintage sports watches are great to look at, but horrible to own
What would a return of the Universal Genève Polerouter look like?
Why independent brands were the big winners of Only Watch 2024
One thing all watch brands could learn from Tudor
Is mother of pearl losing its shine?
Is Longines at a pivotal moment?
Seiko, it’s time to bring the Age of Discovery back
Oyster vs Jubilee: Which bracelet does the Rolex GMT-Master II look better on?
The one watch I’d save in a disaster would be my $22 Casio world-beater
How long do watches actually last?
Why Michele watches bother me so much
Why I think the Timex Marlin is the perfect entry-level manual-winding watch
The Time+Tide team pick their favourite watch size
Are Y2K watches coming back?
When is a thin watch too thin?
Has watch size awareness restricted brand creativity?
How to make your watch collection stand out
Is the future of neo-vintage collecting luxury quartz?
Can anyone actually tell white gold and stainless steel apart?
Watches, NFTs and the digital age: where can we possibly go from here?
Why is Citizen Eco-Drive so underrated?
Five watch trends Tom wants to see more of in 2024
Dior is taking watchmaking more seriously again – but what does this mean for the rest of the LVMH stable?
What does “limited edition” actually mean in the watch world?
I bought a ceramic fashion watch so you don’t have to
Three failed watch technologies Buffy believes never caught on
What is a hype watch? Dissecting the horological phenom
Watch enthusiasts could not care less about this Rolex line, but celebrities seem to love the Pearlmaster. Why?
5 annoying watch trends that should disappear for 2024
Three ways Rolex is the Nintendo of the watch world
Every brand is a fashion brand
How I made it one year without buying a watch
Why the emphasis on in-house needs to end
5 microbrands that get design right
Is the OG Seiko SKX still worth its premium?
What dials haven’t we seen yet?
The T+T team argues the most important aspect of a watch
Did IWC miss an opportunity with the release of their Aquaman Aquatimers?
Why Zodiac is the brand that won 2023
6 watch style rules from an unapologetic traditionalist
Why Rolex is the brand that won 2023
Why TAG Heuer is the brand that won 2023
Why Blancpain is the brand that won 2023
5 of our favourite Universal Genève references
I just bought my exit watch… WTF do I do now?
Why Bovet is the brand that won 2023
How my grandfather’s Jaeger-LeCoultre Atmos taught me to appreciate every moment
Breitling just bought Universal Genève. Now what?
Every watch is a tool watch
Five winners and underdogs from GPHG 2023
Move over, CasiOak, G-Shock has its next hype piece
Which watch trends survived the pandemic?
A collector’s first foray into vintage, and why you should consider it too
WHAT IF… Breguet were also able to use the co-axial escapement?
Marlon Brando’s Rolex GMT-Master is up for auction again. What will Kurtz’s watch bring this time?
Case thickness dictates the difference between a good watch design and a great one
The Tudor Pelagos FXD Alinghi edition is a crazy value proposition
The future of luxury watch marketing is 3D
Letting go of a grail: Why I am selling my near-perfect Omega Speedmaster
Why Blancpain’s epic marketing flex didn’t involve a single watch