THE HOME OF WATCH CULTURE

Seiko

The shark attack victim, who has become a Seiko ambassador, relives that fateful day in Sydney Harbour when he lost two limbs…
The three most common answers to why the hell you’d wear a watch in lockdown?
The Seiko Prospex SLA043J1 is the less expensive version of the $10k Seiko Prospex SLA037J1
INTRODUCING: The Seiko Prospex SNR049J Batman will leave you black and blue
Watch four different vibrations per hour (VPH) in slo-mo, care of the macro maestro @horomariobro
INTRODUCING: The Seiko Prospex SPB183J 55th Anniversary Limited Edition is back in blue
Design a Seiko 5 Sports online with the Custom Watch Beatmaker, get lots of votes, and see it released by Seiko
8 affordable watches under $1000 that get the nod from watch snobs: 2020 Edition
2020 FANTASY WATCH COLLECTION PART 1 – What watches would we buy with a budget of $5000 USD?
INTRODUCING: The Seiko Astron SSH073J Limited Edition offers dressy darkness in ceramic and titanium
VIDEO: See the Seiko Save The Ocean SRPE33K and SRPE39K dials for yourself (they’re insanely good for the price)
INTRODUCING: These incredible photos of the Seiko SRPE39K Save The Ocean say it all
5 of the best watches released in 2020 under $3k, including Grand Seiko, Bulgari and Monta
We have all 6 of the Seiko 5 Sports x STREET FIGHTER V Editions live on the wrist, and they’re a box of coloured watch candy
The breakaway Seiko of 2020 is this affordable, classic dive watch for under $1500USD, the SPB149J
FRIDAY WIND DOWN: A Seiko you can buy for a good cause, a Longines Tuxedo, and our GPHG winners wish list
GPHG 2020 – 5 disruptive nominees that should be winners in a chaotic and disrupted year
VIDEO: Seiko is donating the proceeds of one Presage SRQ033J1 Porco Rosso Limited Edition which you can buy here
INTRODUCING: The brand new Seiko Alpinist SPB155J and its siblings SPB157J and SPB159J
11 classic ’80s watches that will give ’80s kids shocking flashbacks
The new Seiko Prospex “Save the Ocean” SRPE33K has a scratched blue ocean dial you have to see to believe…
8 watches that are affordable and still get the nod from watch snobs
HANDS-ON: The Seiko SNE566P is the new root beer in town, and it’s bigger, bolder and available to buy
INTRODUCING: The Seiko Presage Sharp Edged Series is yet another competitively priced collection for dial fetishists
FRIDAY WIND DOWN: The best watches of Scandinavia, exhibitions in New York and a new collection for the skies
Seiko 5 Sports x STREET FIGHTER V Editions just released, and they are wild – preorder here
IN-DEPTH: A top-of-the line Seiko diver, SLA037 Vs. the lesser-seen Omega Seamaster 300, same price, different experience?
Seiko answer people’s prayers with the smaller and bezel-less 2020 Seiko 5 Sports models
IN DEPTH: The Tudor Black Bay Fifty-Eight Vs. Seiko Prospex SPB147J – the battle of gilty pleasures
HANDS-ON: The Seiko SPB151J and Seiko SPB153J are modern Apocalypse Now reissues, and they’re ready for 2020
5 watches that look good on any strap
FRIDAY WIND DOWN: New Seiko divers, sandblasted Octos and a queen of the safe
VIDEO: The Seiko SPB151J and Seiko SPB153J are contenders for the hottest divers of 2020
The best JDM Seiko and Grand Seiko watches and how you can get them, even if you don’t live in Japan
The democratisation of ceramic bezels is complete, you can now buy one for $10
HANDS-ON: The Seiko Prospex SNR045J is like a Rolex “Hulk” Submariner on steroids
10 of the best digital watches you can buy in 2020, Part 2, including a cold Casio classic for 20 bucks
The Seiko Prospex LX SNR035J looks like it’s been sent to put a hit on anyone that questions its (high) price point
UPDATED: The complete list of watches James Bond wore on-screen
EVERY WATCH TELLS A STORY: Khando’s Seiko SRPC91K is something borrowed and something blue
FRIDAY WIND DOWN: Revolution and The Rake are kicking Covid’s arse, the Seiko modding craze and *eggplant emoji *
7 Seiko mods that show why it’s becoming a big thing – from Black Bay bezels, to Yacht-master do-overs, to painted dials
VIDEO: The Top 10 watches of Virtual Baselworld 2020, inc. Hublot, Longines, Seiko, Casio and Hamilton
FRIDAY WIND DOWN: 5 reasons to watch the last Basel Video, inc. blowing the lid off the Breitling Party
The Seiko x Sega 60th Anniversary Chronographs are worth a trip to Japan, if you can get there in time
INTRODUCING: The Seiko SPB171 Limited Edition Arita Porcelain Dial, a liquid white delight
IN-DEPTH: Remembering the OG Seiko Samurai ‘Save The Ocean’ SRPC93K
Vitamin D for the wrist: 9 of the best sunburst dials money can buy
HANDS-ON: The Seiko SPB161, an entirely new Presage dial design inspired by a clock from the ’70s
The Goldilocks zone, Part 2 – 7 of the best mid-size watches money can buy, inc. a brand new Grand Seiko to die for
Revisiting 6 key watches from Seiko’s 2019 collection, how do they hold up a year on?