Any Seinfeld fans will know what I’m talking about when I say that the Home Delivery Watch Fair, where we re-created both SIHH (or Watches & Wonders, as it’s known now) and Baselworld, was more akin to Kramer’s version of the Merv Griffin show than it was a real watch fair.
As in, it was me and a cameraperson in our studio alone, pretending we were a TV show and throwing to random footage – most of it ours from over the years, and a fair bit of it, uh, not ours. In the last episode things blew open. It was me and Nick. Crazy, right.
Well, here’s the twist. It was a joke that started the world laughing and now, the joke’s on us, because we have many more of these longer format videos in the works, with an exciting range of topics, guests and special editions and even mini-series.
But before we get to that, let’s close this concept properly out the way we do in real life, at watch fairs. And that is with a list. To clarify what this list is assessing – it’s the best 10 watches released by brands that would have shown at Basel in 2018 and 2019. And it’s obviously only including the brands that have actually launched new product, which obviously leaves some very notable absences in Rolex, Patek Philippe, Tudor and more.
We’d usually publish the list here, but today, why not take 15 or so minutes for yourself and watch the video to delay the suspense?
Yours sincerely, Kramer / Merv Griffin