Founded in 1881, Seiko is Japan’s leading watch company and one of the world’s largest in-house watch manufactures. In addition to Seiko branded watches, they also produce high-end timepieces under the Grand Seiko and Credor labels.

Novac Djokovic loves the Seiko Astron

Seiko Astron Novak Djokovic Limited Edition SSE174J

Editor's note: With all the action of the Australian Open now well and truly underway, and following on from news that Seiko and tennis ace Novak Djokovic have just unveiled their latest limited edition timepiece, we thought we'd take another look at their 2019 collaborative special – the Seiko Astron Novak Djokovic Limited Edition SSE174J.  Tennis great Novak Djokovic and Japanese watch manufacturer Seiko began their (doubles) partnership at the beginning of 2014. Just a few months later, Djokovic regained his position as world number one – a ranking he then held for 28 months straight. Coincidence? Perhaps, but whether it's causation or correlation, the fact remains that the partnership has been an exceptional one for all involved. Especially us, with Seiko releasing a slew of stellar limited editions that celebrate the tennis legend's achievements over the years since. The latest ace to be rocketed over the net is Seiko's brand-new Astron SSE174J, and keen-eyed tennis and watch fans may have already spotted it on the champion's wrist this year, as the comeback kid lifted his trophies and achieved the impossible by clawing his way back from a ranking low of world No. 22 in May to ending the season as world… Read More

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INTRODUCING: Bape and Seiko have done it again with their latest collaboration

Continuing their creative collaborative partnership, luxury Japanese streetwear label Bape and Japanese watchmaker Seiko have just unveiled their latest limited edition creation … and we like it. Water resistant to 200 metres, this matt black marvel is, much like their first joint effort, sporting Bape's quintessential "ABC" camouflage, which has been masterfully applied to the dial, as only to be expected of Seiko. Unlike the previous watch, however, this new timepiece has ditched the vibrant camo green in favour of a much more brooding and low-key black and grey colour palette. The dial also features Lumibrite hour indices and handset, prominent chapter ring and a day-and-date window, which can be found at the three o'clock position. The unique dial is capped with a Hardlex crystal, and the case back shows off an engraving that reads "A BATHING APE LIMITED EDITION". Powering the limited edition timepiece is Seiko's tried-and-true Calibre 4R36, a true workhorse of a movement that the Japanese watchmaker utilises in a number of its collections including the new Seiko 5 Sports series and the Prospex range. The self-winding movement features approximately 41 hours of power reserve, 24 jewels, seconds hacking and the aforementioned day-and-date complication. Shrouding the movement,… Read More

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These were 5 of the best new Seiko watches of 2019

5 best seiko 2019

Where to begin with Seiko in 2019? The Japanese watchmaker has been on a veritable roll for quite some time now, but for the last year of the decade, they really delivered. Whether it be the new Prospex LX Line Diver taking home the prestigious award for best Diver's watch at GPHG 2019, a completely new Seiko 5 collection or the accomplished, refreshed Astron, Seiko really did introduce some amazing new timepieces, and here are five of the best: SEIKO SNR037 The Seiko SNR037 represents an exciting step for the brand, as it is the first time the Spring Drive movement has been available in the Presage collection. In a faithful expression of the Presage collection DNA, this Spring Drive-powered watch is a dress piece through and through, replete with white enamel dial and inky black Arabic numerals. At 40mm in diameter, it is not a vintage-inspired reissue however, and is a truly contemporary watch with truly contemporary technology powering it. Ref No: SNR037 / Case size: 40mm / Case material: Steel / Movement: 5R65 / Price: $6400 SEIKO SNR035J   The Seiko SNR035J is the stealth bomber of wristwatches, offering a hi-tech Spring Drive 5R66 movement, power reserve indicator… Read More

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Novac Djokovic loves the Seiko Astron

Seiko Astron Novak Djokovic Limited Edition SSE174J

Editor's note: With all the action of the Australian Open now well and truly underway, and following on from news that Seiko and tennis ace Novak Djokovic have just unveiled their latest limited edition timepiece, we thought we'd take another look at their 2019 collaborative special – the Seiko Astron Novak Djokovic Limited Edition SSE174J.  Tennis great Novak Djokovic and Japanese watch manufacturer Seiko began their (doubles) partnership at the beginning of 2014. Just a few months later, Djokovic regained his position as world number one – a ranking he then held for 28 months straight. Coincidence? Perhaps, but whether it's causation or correlation, the fact remains that the partnership has been an exceptional one for all involved. Especially us, with Seiko releasing a slew of stellar limited editions that celebrate the tennis legend's achievements over the years since. The latest ace to be rocketed over the net is Seiko's brand-new Astron SSE174J, and keen-eyed tennis and watch fans may have already spotted it on the champion's wrist this year, as the comeback kid lifted his trophies and achieved the impossible by clawing his way back from a ranking low of world No. 22 in May to ending the season as world… Read More

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Solar flair: Which Seiko Astron is right for you?

Never has a watch encapsulated the phrase "one watch to do it all" more than the Seiko Astron series. Here is a timepiece with an accuracy rating of ±15 seconds per month and a power reserve of no less than 6 months, that can also do the following: Automatically adjust the handset position alignment Host a day display and a day-date display with daylight saving time Dual-time function An "in-flight" function that pauses the watch's GPS signal reception An overcharge prevention function A perpetual calendar complication that is accurate to February 28, 2100 Power reserve complication A power-saving function A satellite acquisition status display function The ability for time zone adjustment by receiving GPS signals from satellites An automatic time-adjustment function And finally, a world-time function that is good for 40 different time zones All this technical prowess is possible thanks to the Astron series being solar powered by Seiko's innovative and powerful Calibre 8X53 movement. The extreme bandwidth of the watch continues when you take into account the 200 metres (20 bar) of water resistance and an incredibly comfortable and versatile silicone band that features a tri-folding, push-button deployant clasp. Perhaps the only thing that lets the Seiko Astron… Read More

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HANDS-ON: The stunning Seiko Presage Arita Porcelain Dial SPB093

Seiko Presage Arita Porcelain Dial SPB093

Mastering the creation of a material that was first conceived more than 400 years ago while simultaneously bringing it into the 21st century is no mean feat. But that's exactly what Seiko has done with its silky smooth Presage Arita Porcelain Dial SPB093. Widely regarded as some of the nicest and most ornate on the planet, Arita porcelain hails from the small town of — as the name would suggest — Arita, which is located in the Nishimatsuura District of the Saga Prefecture, Japan. It is a gorgeous material to behold, and its esteem is most certainly founded. However, it is quite fragile, and Seiko ran numerous tests with traditional Arita porcelain before ascertaining that it was not strong enough as a dial material to withstand the rigours of a daily worn timepiece. The Japanese watchmaker surely thought that some reinventing of the potter's wheel was in order. Luckily, though, a new type of Arita porcelain had in fact already been developed just three years ago, and it was said to not only retain the defining aesthetic qualities of the famed material, but possess a strength four times that of normal Arita porcelain. The rest, as they say, is history, and having… Read More

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VIDEO: The beautifully brown Seiko Presage SRPD36J1 and SSA392J1

There are myriad impressive things about Seiko's Presage collection. But if we had to single out one overriding thing that the Japanese watchmaker's dress watches do better than almost anyone else, rather predictably, it would be their dials. Pound for pound, the Presage dress watches and their rapturous range of dials represent amazing value for money. It's not just the design that marks these dials out as instant winners either, it's the finishing, intricacy and attention to detail. These two new examples, SRPD36J1 and SSA392J1, are no exception. The lustrous chocolate brown dials these watches possess are sumptuous, and as Nick Kenyon pointed out, they almost mimic that of a horse's radiant flank. Complemented by gold coloured hour indices and Seiko's signature dauphine handset, these Presages are downright handsome, especially when you take in to account the stainless steel cases with gold coloured finishing. The Seiko Presage SRPD36J1 and SSA392J1 prices and availability: The Seiko Presage SRPD36J1 has a recommended retail of $995 AUD. The Seiko Presage SSA392J1 has a recommended retail of $1250AUD. Both of these watches are currently available in boutiques across Australia. Made in partnership with Seiko. However, the opinions expressed in this article are our own… Read More

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