Since its debut in 1983 the classic Swatch watch has been a much loved icon – available in countless colours and variations.

Fight, fight, fight: Why Apple and Swatch hate each other so much

Sometimes a professional rivalry gets personal. Grievances build up, eyes narrow and suddenly it all explodes into a fireball of drama and animosity. Something like that is now raging between Apple and Swatch in a long-running feud that, from the outside at least, seems petty, vindictive and wildly entertaining.   The two companies just keep throwing punches in a succession of legal spats. The latest came last month, when Apple lost a legal bid to block Swatch from registering Steve…

The new Swatch x MoMA releases offer fresh proof that watches can be a work of art

When you think of art in watchmaking, your mind probably turns to the painstaking creation of a cloisonné enamel dial for a Patek Philippe World Time, or the engraving of an A.Lange & Söhne balance cock. But art in watchmaking suddenly got a whole lot more accessible thanks to the Swatch x MoMA collection that was announced this week. This is the second time that MoMA and Swatch have joined forces, the first being when the watchmaker and the gallery…

Ox-fresh: Celebrate Chinese New Year with wristworn art from Blancpain to Swatch

The Swiss maisons are at it again, bringing their entire arsenal of craftsmanship to celebrate the Chinese New Year. As we all know, the Chinese market is huge and a great reason for watch brands to bring out the big guns. By big guns, however, we really mean the opposite here, as tiny instruments and loupes are dusted off to bring artisanal handmade details to the forefront and start off 2021 with an artful bang. Chopard L.U.C XP Urushi Spirit…

INTRODUCING: No Time To Die might be delayed, but the new Swatch x 007 ²Q is available right now

After the success of the previous Swatch x 007 collaboration, another tough and colourful watch is back, now exclusively in time for the release of No Time To Die. In his infinite wisdom, Q has tinkered away in his basement and come up with the Swatch x 007 ²Q. Here we have a brash and colourful openworked sports watch in the SKIN Irony series, with a tough steel body, intensely Swatch, with a few tricks up its sleeve. In a…

11 classic ’80s watches that will give ’80s kids shocking flashbacks

Editor’s note: We published this story at the height of Stranger Things mania, but it’s just as fun to check in on anytime for ’80s kids like me. Well, fun? Depends how well you deal with the flashbacks… The ’80s were Nerd City, peppered with popped polo shirts and pie-crust collars, Slime, The Breakfast Club, pommes noisettes, Pop Rocks candy and brine shrimp pets masquerading as Sea-Monkey kits. Against this neon, fad-filled haze emerges the ’80s saving graces – the best…