Since its debut in 1983 the classic Swatch watch has been a much loved icon – available in countless colours and variations.

Cheap Bastard: The Swatch Bioceramic C-White is an oversized bargain that’s eco-friendly, too

If you’ve already turned your horological nose up at the S word in the headline above, please remind yourself of the title of this column. T&T teems with timepieces that will set back four, five and even six figures – if that’s you, congrats on the start-up/inheritance/proceeds of crime. If, however, you feel like adding to your collection for the price of a degustation for one, have we got something cool for you. The Swatch Big Bold – more on…

INTRODUCING: The Swatch Big Bold Bioceramic is an eco-friendly summer watch

I do love the idea of a ceramic watch in bold colours like the flashy drama of Hublot or Rado’s latest twist on the Captain Cook. But I’m still waiting for the first budget version of this cool material to try on for size. The new Swatch Big Bold Bioceramic series might present the Swiss answer that some of us have been looking for with the added bonus of an environmental twist. The name – Swatch Big Bold Bioceramic –…

Swatch celebrates Aboriginal culture with Nations of Australia Watch

There are approximately 500 different First Nations Peoples in Australia, each with its own rich history, language, customs and artistic tradition. This is a mind-boggling fact little known or appreciated outside of Australia. Indeed, the cultural heritage of Australia’s Aboriginal and Torres Strait Islander Peoples is one of the oldest in the world, stretching unbroken for at least 60,000 years to the present day. This is a wondrous thread of human connection through time, which deserves to be celebrated at…

Fight, fight, fight: Why Apple and Swatch hate each other so much

Sometimes a professional rivalry gets personal. Grievances build up, eyes narrow and suddenly it all explodes into a fireball of drama and animosity. Something like that is now raging between Apple and Swatch in a long-running feud that, from the outside at least, seems petty, vindictive and wildly entertaining.   The two companies just keep throwing punches in a succession of legal spats. The latest came last month, when Apple lost a legal bid to block Swatch from registering Steve…

The new Swatch x MoMA releases offer fresh proof that watches can be a work of art

When you think of art in watchmaking, your mind probably turns to the painstaking creation of a cloisonné enamel dial for a Patek Philippe World Time, or the engraving of an A.Lange & Söhne balance cock. But art in watchmaking suddenly got a whole lot more accessible thanks to the Swatch x MoMA collection that was announced this week. This is the second time that MoMA and Swatch have joined forces, the first being when the watchmaker and the gallery…