Since its debut in 1983 the classic Swatch watch has been a much loved icon – available in countless colours and variations.

INTRODUCING: No Time To Die might be delayed, but the new Swatch x 007 ²Q is available right now

After the success of the previous Swatch x 007 collaboration, another tough and colourful watch is back, now exclusively in time for the release of No Time To Die. In his infinite wisdom, Q has tinkered away in his basement and come up with the Swatch x 007 ²Q. Here we have a brash and colourful openworked sports watch in the SKIN Irony series, with a tough steel body, intensely Swatch, with a few tricks up its sleeve. In a…

11 classic ’80s watches that will give ’80s kids shocking flashbacks

Editor’s note: We published this story at the height of Stranger Things mania, but it’s just as fun to check in on anytime for ’80s kids like me. Well, fun? Depends how well you deal with the flashbacks… The ’80s were Nerd City, peppered with popped polo shirts and pie-crust collars, Slime, The Breakfast Club, pommes noisettes, Pop Rocks candy and brine shrimp pets masquerading as Sea-Monkey kits. Against this neon, fad-filled haze emerges the ’80s saving graces – the best…

INTRODUCING: BAPE x Swatch 2020, a Big Bold 47mm statement watch

Streetwear fans rejoice, Swatch and BAPE (A Bathing Ape for those not in the know) are back with another big and bold collection. As far as #details go, this watch comes fully loaded. Taking up where last year’s collaboration left off, this new collection is a colourful collision of styles. BAPE brings the disruptive and unconventional flair, and Swatch meets it with their years of innovation and traditional Swiss know-how. The result is the 47mm Big Bold Watch, which is…

How the Swatch Casino Royale changed my collecting forever

When I had my great-grandfather’s 1958 Omega Seamaster restored, I was convinced that I’d never wear, or need another watch again. It looked great, performed fantastically, and I had a personal connection to it that just didn’t exist for anything else. But as my interest in watches and time spent researching them grew, it was inevitable I’d realise I wasn’t a one-watch guy.  Rather irresponsibly, I settled on another Seamaster for my next watch. Specifically, a 2008 Planet Ocean  (PO)…

INTRODUCING: The Swatch Sistem51 receives an elegance upgrade with the Petite Seconde

The Swatch Sistem51 collection centres its value proposition around two things the rest of the Swiss watch industry finds very much at odds — technical innovation and affordability. With the new Swatch Sistem51 Petite Seconde, we get both of those things in a classically dressed-up package, with the centre seconds of previous models moved to a sub-dial at six. After gaining global recognition as the Swiss answer to the quartz era, Swatch were limited by their own success for a period,…