Swatch Archives - Page 2 of 20

The Indian watch market: Switzerland’s next big target

News

04.08.22

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The Indian watch market: Switzerland’s next big target

For years, Swiss brands have heavily invested in the Chinese market. Which has made sense, as year after year, the watch market there continues to…

News

02.08.22

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Hayek: “There could be another collaboration”. Which brand will get the MoonSwatch treatment next?

A few weeks ago, Tim Barber wrote a great story for Wired about the evolution of the MoonSwatch, the wildly successful collaboration between Swatch and…

It’s official: Speedmaster sales up 50% in the wake of the MoonSwatch collaboration

News

14.07.22

27870

It’s official: Speedmaster sales up 50% in the wake of the MoonSwatch collaboration

There is little mystery about the seismic impact of the MoonSwatch on Swatch sales. The brand can simply not make enough of them, and despite…

Lists

11.07.22

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Five of our favourite watch and fashion brand collaborations

Collaborations have been the headlining trend in the fashion world in recent times, serving as the perfect way to create excitement, owing to the generally…

Swatch celebrate The Queen’s Platinum Jubilee with “How Majestic”, a colour-changing watch

Pop Culture

03.06.22

13454

Swatch celebrate The Queen’s Platinum Jubilee with “How Majestic”, a colour-changing watch

The British royal family has endured another calamitous year. Prince Andrew cemented his position as a global embarrassment after settling his sex abuse case out…

Inclusivity, diversity and wristshots: Welcome to Complecto’s first meetup

Events

04.05.22

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Inclusivity, diversity and wristshots: Welcome to Complecto’s first meetup

Over the previous months, I’ve introduced you to Jason and the Complecto community that he and his partner David (@davidp.nyc) have created. Through it, they…

Ed Sheeran shows hardcore watch collectors are also on the MoonSwatch hype train

Pop Culture

26.04.22

15571

Ed Sheeran shows hardcore watch collectors are also on the MoonSwatch hype train

The raging hype over the MoonSwatch has provoked a maelstrom of opinions. Some people believe it’s a bold collaboration that has reinvigorated the appeal of…

Hands On

23.04.22

25467

VIDEO: Hands-on with all 11 missions of the Swatch x Omega MoonSwatch

To say that the announcement of the Swatch x Omega MoonSwatch BioCeramic was the debut of the year would be an understatement. In fact, you…

Watch Analytics Wednesdays

14.04.22

15241

WATCH ANALYTICS WEDNESDAYS: How the MoonSwatch impacted Swatch

Editor’s Note: We have partnered with @watchanalytics to crunch the numbers and dig into the horological market trends and value fluctuations for the references that…

Marketing guru explains why the MoonSwatch was a genius co-branding move

News

09.04.22

9940

Marketing guru explains why the MoonSwatch was a genius co-branding move

Last week at Watches & Wonders, I suspect that the watch that was discussed most regularly and with most animation wasn’t even released at the…

VIDEO: Unpacking why the Omega x Swatch BioCeramic MoonSwatch is out of this world

Introducing

24.03.22

50350

VIDEO: Unpacking why the Omega x Swatch BioCeramic MoonSwatch is out of this world

We’re going to call it a space oddity. Albeit it a very welcome one at that. But today’s news that Omega have teamed up with…

Omega x Swatch blast off together on the BioCeramic MoonSwatch collection

Introducing

24.03.22

117661

Omega x Swatch blast off together on the BioCeramic MoonSwatch collection

Standing in the Omega HQ in Bienne, Petros Protopapas is visibly excited. The Brand Heritage Director of Omega is holding forth under a vast cosmic backdrop…

Who To Follow

21.01.22

12047

WHO TO FOLLOW: See what happens when music and watches collide with @vinylsanddials

It’s been nearly a decade since this bug of collecting watches bit me. In that time, I wish I could tell you that was the…

VIDEO: Top 5 Watches of 2021 Under $1000 (Part 2)

Lists

01.01.22

44547

VIDEO: Top 5 Watches of 2021 Under $1000 (Part 2)

Ok, so maybe having two top 5 lists instead of a single top 10 is cheating a little bit, but each of these watches deserves…

The Swatch x Peanuts collection unveils fun range of Snoopy and Charlie Brown watches

Introducing

01.12.21

14359

The Swatch x Peanuts collection unveils fun range of Snoopy and Charlie Brown watches

It seems pretty ironic that Charles Monroe Schulz, the American cartoonist and creator of Peanuts – probably the most popular and influential comic strip in…

VIDEO: Relive the 80s with the Swatch BIOCERAMIC 1984 Reloaded Collection

Watch Reviews

26.10.21

11893

VIDEO: Relive the 80s with the Swatch BIOCERAMIC 1984 Reloaded Collection

The year 1984 was full of cultural impact. Fortunately for all of us, it was by no means what George Orwell predicted in his classic…

5 of the best environmentally friendly watches on the market right now

News

26.06.21

22864

5 of the best environmentally friendly watches on the market right now

“Environmentally friendly” isn’t a phrase that immediately comes to mind when you think of the watch industry. Craftsmanship, passion and heritage might be more likely…

Cheap Bastard: The Swatch Bioceramic C-White is an oversized bargain that’s eco-friendly, too

Watch Reviews

21.06.21

22147

Cheap Bastard: The Swatch Bioceramic C-White is an oversized bargain that’s eco-friendly, too

If you’ve already turned your horological nose up at the S word in the headline above, please remind yourself of the title of this column.…

Introducing

17.06.21

21093

INTRODUCING: The Swatch Big Bold Bioceramic is an eco-friendly summer watch

I do love the idea of a ceramic watch in bold colours like the flashy drama of Hublot or Rado’s latest twist on the Captain…

Swatch celebrates Aboriginal culture with Nations of Australia Watch

News

22.04.21

15673

Swatch celebrates Aboriginal culture with Nations of Australia Watch

There are approximately 500 different First Nations Peoples in Australia, each with its own rich history, language, customs and artistic tradition. This is a mind-boggling…

Fight, fight, fight: Why Apple and Swatch hate each other so much

Opinion

17.04.21

25987

Fight, fight, fight: Why Apple and Swatch hate each other so much

Sometimes a professional rivalry gets personal. Grievances build up, eyes narrow and suddenly it all explodes into a fireball of drama and animosity. Something like…

EDITOR’S PICK: Sorry, but date windows on dress watches are ugly and pointless

Opinion

05.04.21

21205

EDITOR’S PICK: Sorry, but date windows on dress watches are ugly and pointless

Editor’s note: For a tiny bit of context… this was part of our NOT ON MY WATCH series about the things we don’t like on…

News

19.02.21

20056

The new Swatch x MoMA releases offer fresh proof that watches can be a work of art

When you think of art in watchmaking, your mind probably turns to the painstaking creation of a cloisonné enamel dial for a Patek Philippe World…

When size is the prize – 11 of the best big watches from dress pieces to divers

Lists

10.02.21

22192

When size is the prize – 11 of the best big watches from dress pieces to divers

Sometimes you need to make a statement. You want to let the room know that you’ve arrived and need your watch to have your back.…

Ox-fresh: Celebrate Chinese New Year with wristworn art from Blancpain to Swatch

Lists

31.01.21

17611

Ox-fresh: Celebrate Chinese New Year with wristworn art from Blancpain to Swatch

The Swiss maisons are at it again, bringing their entire arsenal of craftsmanship to celebrate the Chinese New Year. As we all know, the Chinese…

Prepare to be shocked, bamboozled and charmed by the weirdest watches of 2020

Lists

29.12.20

23082

Prepare to be shocked, bamboozled and charmed by the weirdest watches of 2020

Every year, the Time+Tide team publishes NOW, our annual print extravaganza. As it says on the cover, essentially it’s a watch buying guide that rounds…

8 of the best skeleton dials of 2020, from $340 to more than a million

Lists

09.12.20

26750

8 of the best skeleton dials of 2020, from $340 to more than a million

Skeleton dials are not necessarily everyone’s cup of tea, but the gearheads and engineers among us go crazy for the transparent aesthetic. They allow the…

“We thought the world needed a luxury Swatch watch.” Explosive Jean-Claude Biver interview tells the Hublot story like never before

News

17.10.20

14561

“We thought the world needed a luxury Swatch watch.” Explosive Jean-Claude Biver interview tells the Hublot story like never before

Jean-Claude Biver and his team bought Hublot 24 years ago. At that time it was a tiny brand, big in Spain, but netting $24-million. But…

8 affordable watches under $1000 that get the nod from watch snobs: 2020 Edition

Lists

13.10.20

26617

8 affordable watches under $1000 that get the nod from watch snobs: 2020 Edition

At first glance, many assume that in order to get your feet wet in the horology hobby you have to shell out thousands and thousands…

Introducing

12.10.20

16445

INTRODUCING: No Time To Die might be delayed, but the new Swatch x 007 ²Q is available right now

After the success of the previous Swatch x 007 collaboration, another tough and colourful watch is back, now exclusively in time for the release of…

FRIDAY WIND DOWN: Sorry, it’s short this week, I’m thirsty …

News

18.09.20

15274

FRIDAY WIND DOWN: Sorry, it’s short this week, I’m thirsty …

Some Friday Wind Downs are long, some have a point, and others are just the last thing standing between me and a cold, cold beer.…

11 classic ’80s watches that will give ’80s kids shocking flashbacks

Lists

18.09.20

36932

11 classic ’80s watches that will give ’80s kids shocking flashbacks

Editor’s note: We published this story at the height of Stranger Things mania, but it’s just as fun to check in on anytime for ’80s…

8 watches that are affordable and still get the nod from watch snobs

Lists

15.09.20

20081

8 watches that are affordable and still get the nod from watch snobs

Editor’s note: It’s high time we updated this list, with some new additions knocking firmly on the door in 2020. But before we do that,…

Introducing

31.07.20

23530

INTRODUCING: BAPE x Swatch 2020, a Big Bold 47mm statement watch

Streetwear fans rejoice, Swatch and BAPE (A Bathing Ape for those not in the know) are back with another big and bold collection. As far…

How the Swatch Casino Royale changed my collecting forever

Opinion

11.06.20

15053

How the Swatch Casino Royale changed my collecting forever

When I had my great-grandfather’s 1958 Omega Seamaster restored, I was convinced that I’d never wear, or need another watch again. It looked great, performed…

NOT ON MY WATCH: Sorry, but date windows on dress watches are ugly and pointless (and Nietzsche agrees)

Opinion

13.05.20

22569

NOT ON MY WATCH: Sorry, but date windows on dress watches are ugly and pointless (and Nietzsche agrees)

Editor’s note: For a tiny bit of context … NOT ON MY WATCH is about the things we don’t like on a watch. It’s pretty…

ISO-FIX: Depressed? Here are 15 fun, guilt-free watches you can buy right now for under $1000

Lists

21.04.20

11594

ISO-FIX: Depressed? Here are 15 fun, guilt-free watches you can buy right now for under $1000

There have been several strange side effects of the rubbish situation we currently find ourselves in. Pushbikes, for example, are now more valuable than palladium. And because…

Introducing

12.04.20

24672

INTRODUCING: The Swatch Sistem51 receives an elegance upgrade with the Petite Seconde

The Swatch Sistem51 collection centres its value proposition around two things the rest of the Swiss watch industry finds very much at odds — technical innovation…

Quartz, the killer – A history of quartz watches, Part 2

Opinion

08.04.20

25290

Quartz, the killer – A history of quartz watches, Part 2

Editor’s note: This is part 2 of a long read from the second edition of NOW Magazine, which you can pick up here. If you missed…

13 of the best watches under $500 that get watch snobs’ approval

Opinion

17.03.20

38359

13 of the best watches under $500 that get watch snobs’ approval

With all the uncertainty in the world right now, spending several months’ salary on a watch might seem like an idea that can wait a…

These are the five best watches in India, by popularity

Lists

28.02.20

62659

These are the five best watches in India, by popularity

According to many, many news stories over the last 12 months, India is expected to overtake China as the world’s most populous country within the…

What are these Swatch X 007 watches I’m seeing and can I still buy them?

News

27.02.20

22409

What are these Swatch X 007 watches I’m seeing and can I still buy them?

Swatch just dropped their latest James Bond collaboration – the Swatch X 007 Tribute Collection – and the big question on everyone’s lips is ……

Weekend watch (and race car) spotting with JR

Pop Culture

17.02.20

16282

Weekend watch (and race car) spotting with JR

It’s a good thing that wearing a watch is something that you can do regardless of the weather, because Australia is in the midst of…

Oddballs: 5 of the quirkiest watches released in 2019

Lists

13.02.20

15460

Oddballs: 5 of the quirkiest watches released in 2019

While a great many of the best watches unveiled in 2019 were vintage-inspired homages, there were also plenty of timepieces released that were resolutely modern…

11 of the best affordable watches that are still seriously cool

Lists

27.01.20

68308

11 of the best affordable watches that are still seriously cool

If you’re just getting in to watches, you don’t have to spend a lot to have a diverse and interesting collection to choose from. Here…

James’ 2019 $20K fantasy watch collection

Pop Culture

16.01.20

24977

James’ 2019 $20K fantasy watch collection

It is with a palpable sense of frustration that I must start my 2019 $20K fantasy watch collection with a pretty serious caveat — I had…

Nick’s 2019 $20K fantasy watch collection

Lists

10.01.20

14250

Nick’s 2019 $20K fantasy watch collection

Selecting the best watches of 2019 with an unlimited budget is one thing. But those of us who aren’t hip-hop stars or oil tycoons have…

3 affordable timepieces that get the nod from watch snobs

Lists

25.09.19

23912

3 affordable timepieces that get the nod from watch snobs

There are certain watches out there in the horological ether that are not only lauded by loyal followers but also able to accomplish a hell…

In the Haus with the new Bau Swatch Collection

Watch Reviews

14.08.19

25867

In the Haus with the new Bau Swatch Collection

To celebrate the centennial anniversary of the Bauhaus design movement, Swatch have released the Bau Swatch Collection of 25 new watches inspired by the pre-WWII…