The Swatch x Omega MoonSwatch Moonshine FAQ is not a joke. Here’s proof
Time+TideOk. So we just published a story on the new Swatch x Omega MoonSwatch Moonshine, honing in on the reactions we compiled upon its unveiling. In the story, Zach touched upon a cheeky FAQ list we shared on Instagram. Interestingly, while we disclosed this was genuinely a Swatch-supplied frequently asked questions list, its rather playful composition for certain question responses has led people to wonder if it was the genuine and official FAQ – reaching out to us for confirmation. In short, yes it is. The below was sent to us in a press kit from Swatch directly. We personally cannot find this Swatch x Omega MoonSwatch Moonshine FAQ on the US Swatch website, perhaps it is only viewable in regions where the watch is actually available for purchase or it was strictly included in the assets provided to press.
To be fair, when reading the official FAQ it is not a stretch for the imagination to picture actor Aubrey Plaza writing and reading out some of these answers – at least the back half of the set. The answers start out straightforward and expected in tone, others are a tad tongue and cheek. Some are quite blunt and brief, and a few are absolute mic drop flexing. In some ways we kind of dig it and respect it. Read on and see for yourself, we have pasted the full FAQ set verbatim below for your viewing.
What is the seconds hand made of?
The seconds hand of this Mission to the Moon has a coating made of OMEGA’s MoonshineTM Gold.
What is the origin of gold?
The seconds hand of this Mission to the Moon has an OMEGA MoonshineTM Gold coating, which is made of recycled gold coming from our own certified refinery.
Was the seconds hand really produced during full moon?
Yes, the seconds hand was produced during a full moon, as stated in the certificate that comes with the watch. Why did you produce only during full moon? The full moon has a magical influence on many things, human beings included.
When will the Mission to the Moon with this special seconds hand be available?
This Mission to the Moon was available for purchase in very special places in London, Milan, Tokyo and Zurich on March 7th.
Where can I buy the Mission to the Moon with a special seconds hand?
Perhaps during the next full moon. Stay tuned.
Will the Mission to the Moon with a special seconds hand be available to purchase online?
No, this Mission to the Moon will not be available to purchase online, neither the other Bioceramic MoonSwatch watches.
What is MoonshineTM Gold?
OMEGA created the exclusive MoonshineTM Gold, an 18k yellow gold alloy, in 2019. Inspired by the shining moonlight in a dark blue sky, OMEGA’s 18k MoonshineTM Gold offers a distinctive paler hue than traditional 18K yellow gold and high resistance to the fading of color and lustre over time.
Will the Mission to the Moon with this special seconds hand replace the Mission to the Moon without this special seconds hand?
The Mission to the Moon with a special seconds hand will not replace the Mission to the Moon.
Will I still be able to buy the Mission to the Moon without this special seconds hand ? Yes, you will still be able to purchase the Mission to the Moon.
What is the price difference? CHF 25.-, depending on the markets and the currencies effect.
Is there any other difference between the Mission to the Moon with and without this special seconds hand?
No, the only difference is in the seconds hand. All other features are the same.
How many MoonSwatches can I buy during the event?
As is the case for the entire Bioceramic MoonSwatch Collection, the policy is one watch per customer.
If I show up to the event, is it guaranteed that I will be able to buy a MoonSwatch?
No, it’s the same like with all Bioceramic MoonSwatch watches.
Why did you choose London, Milan, Tokyo and Zurich to sell the Mission to the Moon with this special seconds hand made of OMEGA’s MoonshineTM Gold?
We chose particular locations in these cities due to their special association with gold. For example, we chose London, because this is where the price of gold is fixed on a global level and Paradeplatz because of the banks and gold reserves.
Why did you choose only these cities to sell the Mission to the Moon with the special seconds hand?
It’s a choice we have done. Next month? We will see.
Will you make the Mission to the Moon with this special seconds hand available in other cities?
Probably, yes.
Will other Missions from the MoonSwatch collection feature a seconds hand with an OMEGA MoonshineTM Gold coating?
No.
Is this the Mission to the Moon with this special seconds hand a limited edition?
The seconds hand was produced during the full moon. It’s not limited, however the limitation comes from the production itself (only one day).
How many pieces of the Mission to the Moon with this special seconds hand are available?
Not enough.
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That last question and answer is a strong bit of flexing from Swatch, no? Also, when Swatch writes “It’s a choice we have done. Next month? We will see.” it is giving us The Mandolorian ‘I have spoken’ vibes. So, there you have it. Everything you need to know about the new Swatch x Omega MoonSwatch Moonshine.