Time+Tide City Watch Buying Guide – Sydney Time+Tide City Watch Buying Guide – Sydney

Time+Tide City Watch Buying Guide – Sydney

Jamie Weiss

The magnetic draw of Sydney should not be underestimated. It’s a bustling metropolis and one of the great world cities – however, few cities around the can compete with Sydney’s year-round agreeable weather and fantastic natural environment. What better way to take advantage of such meteorological magic than to stroll the city streets shopping for a new watch? Even if you’re only planning to window shop, Sydney is the place to do that as well. Let us lead the way with this comprehensive guide to watch shopping in this amazing city.

A. Lange & Söhne

The first and currently only Lange standalone boutique in Australia, it’s an ode to the watchmaker’s refined approach to their pieces. Decorated classically, without being overt, it visually communicates Lange’s design language. Visit the link to find out more.

Address: Shop 1/14 Martin Place, Sydney NSW 2000
Contact: +61 2 9223 0088


breitling sydney boutique

More akin to a clubhouse rather than a traditional watch boutique – with a Triumph motorbike out the front and a (non-functional, sadly) pool table on the upper level – this is unmistakably a Breitling boutique, as it follows their new, younger and bolder approach to visual merchandising. Check out the link for more details and directions to the store. It’s also one of the few places you can cop Breitling x Deus merch (Deus, of course, being a Sydney brand).

Address: 61 Market Street, Sydney NSW 2000
Contact: +61 2 9221 7177


One of a few entrants on this list situated on Sydney’s iconic Castlereagh Street, the Bulgari boutique is in good high-end company. Whether it’s clothing, jewellery or watches you’re after, the Roman jeweller is sure to have something for you.

Address: 64-68 Castlereagh Street, Sydney NSW 2000
Contact: +61 2 9233 3611


cartier sydney flagship

A giant gold and glass Mecca of luxury sitting pride of place on Sydney’s main drag, George Street, Cartier’s flagship Australian boutique is one of the most sumptuous stores in the country and a great place to discover iconic watches like the Panthère, Santos or Tank. Head on up the spiral staircase and you’ll find a bar that serves coffee and signature Cartier cocktails. Further down George is a concession in the DFS Galleria in The Rocks – Cartier is also well-represented among the multi-brand jewellers such as Watches of Switzerland. Click here to discover Cartier’s Sydney locations.

Address (Sydney Flagship): 388 George Street, Sydney NSW 2000
Contact (Sydney Flagship): +61 1800 130 000

Address (DFS Galleria): 155 George St, The Rocks, NSW 2000
Contact (DFS Galleria) +61 2 8234 8678


Chanel has been following in the footsteps of other luxury brands-turned-watchmakers, upping their game from daily wearers to haute horlogerie. Their three Sydney area locations are sure to give a taste of what the brand has to offer.

Address (Flagship): 70 Castlereagh Street, Sydney, NSW 2000
Contact (Flagship): +61 13 0024 2635

Address (Westfield): Shop 4026/28, Cnr Pitt Street Mall and Market Street, Sydney, NSW 2000
Contact (Westfield): +61 2 9900 2988

Address (Westfield Bondi Junction): Shop 4039 Level 4/500 Oxford St, Bondi Junction NSW 2022


Chopard is a brand known for its impeccable attention to detail and beautiful designs. Founded all the way back in 1860 by Louis-Ulysse Chopard, this intimate spot is the brand’s only standalone boutique in Australia. Just be careful when you walk in because you just might fall in love with a piece and walk out with an empty wallet.

Address: 119 King Street, Sydney NSW 2000
Contact: +61 2 8197 6007

Grand Seiko

Looking like the hammered metal finish on one of their watches, the Grand Seiko Sydney boutique is truly in line with the brand’s design language. Technically located in the Westfield Sydney Shopping Centre but with a facade among the “watch alley” that is Market Street, the boutique is surrounded by just about every other brand you can think of, but it still stands out as a beacon of class and elegance.

Address: Shop 2026C, Westfield Sydney (shop front on Market Street), 188 Pitt St Sydney NSW 2000
Contact: +61 02 9805 4775

Gregory Jewellers

watch buying guide sydney

With a huge presence in New South Wales, we’ve selected only a few Gregory boutiques with the most interesting selections. This includes Baume & Mercier, IWC, Panerai, Tudor, Zenith and others.

Address (Bondi Junction): Shop 3015/3017 Westfield Bondi Junction, 500 Oxford Street, Bondi Junction NSW 2022
Contact (Bondi Junction): +61 2 9389 8822
Brands: Breitling, IWC, Montblanc, Oris, Panerai, Raymond Weil, Tag Heuer, Tissot, Tudor, Zenith

Address (Chatswood): Shop 464-465 Westfield Shopping Centre, Chatswood NSW 2067
Contact (Chatswood): +61 2 9884 8900
Brands: Breitling, Longines, Oris, Panerai, Tag Heuer, Tudor

Address (Liverpool): Shop 2069 Westfield Liverpool, Macquarie Street, Liverpool NSW 2170
Contact (Liverpool): +61 2 9821 3311
Brands: Oris, Rado, Seiko, Tag Heuer, Tissot

Address (Parramatta): Shop 4018 Westfield Parramatta, 159-175 Church Street, Parramatta NSW 2150
Contact (Parramatta): +61 2 9633 5500
Brands: Baume et Mercier, Breitling, Oris, Rado, Raymond Weil, Tag Heuer, Tissot, Tudor

Hardy Brothers

watch buying guide sydney

With brands such as H. Moser and Cie, Omega and Oris to their name, Hardy Brother’s Sydney boutique covers a broad budget spectrum. Their spacious and comfortable Sydney showroom makes watch shopping a real pleasure.

Address: 60 Castlereagh Street, Sydney NSW 2000
Contact: +61 2 8262 3100

The Hour Glass

watch buying guide sydney

The official Rolex and Patek Philippe retailer in Australia is enough of a description to stop by on your next purchasing journey. If that doesn’t quite entice you, there’s also Audemars Piguet, F.P. Journe, MB&F and many more. You could spend days just in the store and never get tired of trying on almost every watch in the case.

Address (The Hour Glass): Cullinan House, 142 King Street, Sydney NSW 2000
Contact (The Hour Glass): +61 2 9221 2288

Address (Rolex Boutique): 192 Pitt Street, Sydney, NSW 2000
Contact (Rolex Boutique): +61 2 9160 3888


The watchmakers responsible for the Classic Fusion, Big Bang and Square Bang find themselves in a lineup of five major brands, flanked by IWC, Jaeger-LeCoultre, Panerai and Piaget. The Hublot Boutique Sydney is a great way to enjoy something new and fresh if you’re tired of the same old same old from other brands.

Address: Shop 5/84 King Street, Sydney NSW 2000
Contact: +61 2 9221 0554


Another King Street fixture worth a visit is IWC Schaffhausen. The IWC boutique takes subtle inspiration from all parts of its history to create a warm, wood-clad environment. It almost feels wrong to go in and not buy a watch from this lovely locale.

Address: Shop 2/84 King Street, Sydney NSW 2000
Contact: +61 02 9061 4522

J. Farren-Price

watch buying guide sydney

As authorised dealers of Patek Philippe, Vacheron Constantin, and Greubel Forsey to name a few, J. Farren-Price is well-equipped when it comes to the higher end of the market. Their knowledgeable staff will be able to answer any question you can think of, and maybe a few that you haven’t!

Address: 80 Castlereagh Street, Sydney, NSW 2000
Contact: +61 2 9231 3299


jlc boutique sydney

The JLC boutique aims to “immerse the customer in the brand universe” as Justin Devaux, the Jaeger-LeCoultre manager of Australia and New Zealand, explained to us in this interview. Spend a few minutes in the boutique and you’ll realise just why Jaeger-LeCoultre is called “the watchmaker’s watchmaker”.

Address: Shop 4/84 King Street, Sydney, NSW 2000
Contact: +61 2 9061 4520


A powerhouse in the Australian market, Kennedy’s Sydney boutique is a watch lover’s dream, offering Cartier, Vacheron Constantin, Ulysse Nardin and more.

Address (Kennedy Boutique): Unit 1, Shop 0, The Star Grand Hotel and Residences, 80 Pyrmont Street, Pyrmont NSW 2009
Contact (Kennedy Boutique): +61 2 9518 9499


With two boutiques in Sydney, Longines is looking to expand the opportunities for its customers to experience the brand first-hand. With over 50 retailers throughout Australia, they seem to be doing just fine.

Address (QVB): Shop 10/12, Queen Victoria Building, 455 George Street, Sydney NSW 2000
Contact (QVB): +61 2 9267 0065

Address (David Jones): 86-108 Castlereagh Street, Sydney NSW 2000
Contact (David Jones): +61 2 9266 6758


With five classically styled collections, Montblanc is looking to combine the historic recognition of the Minerva brand with modern manufacturing. Their two Sydney locations offer a great way to browse all of the progress they’ve made as of late in the luxury watch market.

Address 1: 75 Castlereagh Street, Sydney NSW 2000
Contact 1: +61 2 9233 3927

Address 2: 115-117 King Street, Sydney NSW 2000
Contact 2: +61 2 9231 5671

Nicholas Hacko

This is the only watch brand that is manufactured in Australia. Quite a claim, and a somewhat depressing one at that… Nicholas Hacko began the project in 2016, releasing the NH1 model in early 2019. They’ve now expanded the lineup with multiple NH models, as well as the MK1 and MK2. Head over to their brick-and-mortar location to see these beauties first-hand.

Address: Culwulla Chambers, 67 Castlereagh Street, Sydney, NSW 2000
Contact: +61 2 9232 0500


omega boutique sydney

Spanning three boutiques, Omega has a strong presence in Sydney. The Martin Place Boutique here above offers watches and watch accessories, but also Omega jewellery, leather goods and other tidbits. Nevertheless, all three boutiques are worth a visit if you’re an Omega fan, and who isn’t?

Address (Martin Place): 20 Martin Place, Sydney NSW 2000
Contact (Martin Place): +61 2 8080 9696

Address (Bondi Junction): Shop 4073 Westfield Bondi Junction, 500 Oxford Street, Bondi JunctionNSW 2020
Contact (Bondi Junction): +61 2 9369 4300

Address (Galleria): DFS T Galleria, 155 George Street, Sydney NSW 2000
Contact (Galleria): +61 2 8234 8666

Address (Lotte): Lotte Duty Free, 55 Market St, Sydney NSW 2000
Contact (Lotte): +61 1300 388 937


Rubbing shoulders with JLC on the left and IWC on the right, the Florence-based watchmakers found their Sydney home on King Street. Few addresses are better for getting those watch-mad shoppers in the door. Actually, the three boutiques are interconnected, so you can shop all three brands – Panerai, IWC and JLC – all at once. Neat.

Address: Shop 3/84 King St, Sydney NSW 2000
Contact: +61 2 9061 4521



piaget sydney boutique

Pioneering some of the thinnest mechanical watches throughout their history, with their most popular modern offerings fighting in the densely populated sports watch segment, Piaget’s King Street and Westfield boutiques in Sydney offer both watches and jewellery.

Address (King Street): Shop 6/84 King Street, Sydney NSW 2000
Contact (King Street): +61 2 9266 5084

Address (Westfield): Westfield Sydney, Level 4, Shop 4032/188 Pitt St, Sydney NSW 2000
Contact (Westfield): +61 9222 1686

Roger Dubuis

Offering the experience of future hyper-horology, the Roger Dubuis Sydney boutique reflects their well-known angular aesthetic from wall decorations to furnishing. You’ll feel like you’re walking into a museum of modern art, which in some ways, you are. This is Roger Dubuis’ only standalone boutique in Australia.

Address: Shop 1/60 Castlereagh Street, Sydney NSW 2000
Contact: 1800 329 131


rolex sydney boutique

There are quite a few Rolex ADs in The Harbour City, but Rolex’s flagship Australian boutique in Sydney (operated by The Hour Glass) is the largest Rolex boutique in the Southern Hemisphere. Stock availability is another matter – but at least there are several options to choose from should you wish to embark on the arduous journey of obtaining one at retail.

Address (The Hour Glass): 192 Pitt Street, Sydney NSW 2000
Contact (The Hour Glass): +61 2 9160 388

Address (Kennedy): The Star, Unit 3/80 Pyrmont Street, Pyrmont NSW 2009
Contact (Kennedy): +61 2 9135 9598


seiko boutique sydney

Sydney’s modern Seiko boutique at Mid-City Centre offers all their greatest hits – from Prospex to Presage, and everything in between. It’s the best place in Sydney to try on limited edition Seiko models.

Address: Mid-City Centre, Shop L0073, Ground Floor, 197 Pitt St (shop front on George St), Sydney NSW 2000
Contact: +61 2 9805 4747

Shum’s Watches and Jewellery

watch buying guide sydney

Equipped with a combination of brands such as Girard-Perregaux, Glashutte Original, Omega, Rado and so many more, Shum’s packs a lot of punch with a compact boutique.

Address: 419 Sussex Street, Sydney NSW 2000
Contact: +61 2 9211 1887 / +61 2 9281 2866 / +61 431 208 825 / +61 478 903 828


swatch boutique bondi

Colourful and oozing fun vibes, just like their watches, Swatch’s two Sydney locations are about the most inviting watch boutique we have on this, or any, list. The CBD location has made headlines around Australia and the world for the ridiculous lines it’s seen ahead of MoonSwatch launches.

Address (Pitt Street Mall): Shop 2038, Level 2, 188 Pitt Street, Sydney, NSW 2000
Contact: +61 2 8346 9061

Address (Bondi): Westfield Bondi Junction, Shop 4009/500 Oxford St, Bondi Junction NSW 2022
Contact: +61 2 9939 0370

Swiss Concept

watch buying guide sydney

Though Swiss Concept is another Rolex dealer, also boasting the likes of Audemars Piguet, Piaget, Vacheron Constantin and Zenith (among others), doesn’t hurt either. Visit either their Pitt Street or Hurtsville location and you’ll feel like a kid in a candy store.

Address (Sydney): 90 Pitt Street, Sydney, NSW 2000
Contact (Sydney): +61 2 9221 6288

Address (Hurstville): 300 Forest Road, Hurstville NSW 2220
Contact (Hurstville): +61 2 9580 8826

TAG Heuer

watch buying guide sydney

Occupying the corner of Pitt and Market Streets, the boutique is styled in classic TAG Heuer fashion: big and bold, with nods to the rich history of Heuer. TAG’s Sydney boutique ranks as their most successful boutique worldwide – a testament to the popularity of the brand among Aussies.

Address: Cnr Pitt Street and Market Street, Sydney NSW 2000
Contact: +61 2 8223 6200


watch buying guide sydney

One of the more recent boutiques on this list, the Swiss brand synonymous with good value has lots to offer. Whether it’s your first watch or something to add to a starter collection, Tissot is sure to deliver.

Address: Mid-City Shopping Centre, Shop 53A/420 George Street, Sydney NSW 2000
Contact: +61 2 9138 8888


tudor Boutique Australia

Tudor fans rejoice: your favourite brand has planted its flag in the heart of Sydney. Enjoy browsing the wide array of options that this cozy Tudor boutique has to offer, and get some of the best advice from their friendly and knowledgeable staff. The little brother is all grown up, and finally has a place of his own.

Address:147 King St, Sydney NSW 2000 Australia
Contact:+61 2 8608 2288

Watches of Switzerland

watch buying guide sydney

Of the many brands offered at Watches of Switzerland Sydney, highlights include Blancpain, Breguet and Jaeger-LeCoultre. We’d name them all but there are just too many to list! The new store at the Crown is pretty swanky.

Address (CBD): 199 George Street, Sydney NSW 2000
Contact: +61 2 9251 0088 or +61 1300 808 135

Address (Barangaroo): Crown Sydney, Shop 3/1 Barangaroo Ave, Barangaroo NSW 2000
Contact: +61 1300 808 135

Wamada Jewellery

Wamada Jewellery

With two locations in the Sydney area, Wamada Jewellery is a great option for browsing watches that won’t break the bank. With brands such as Bell & Ross, Frederique Constant, Doxa, Hamilton, Tissot, and others, Wamada Jewellery is a great option for watch shopping on almost any budget. In addition to a host of more affordable brands, they also carry slightly higher-priced options like Oris, Maurice Lacroix, and Grand Seiko.

Address (Chinatown Haymarket): 406 Sussex Street, Haymarket NSW 2000
Address (Chatswood Chase): Chatswood Chase, Shop G66, Ground Floor, Chatswood NSW 2067

Zaeger Luxury Watches

zaeger entrance st james castlereagh street sydney

Zaeger Luxury Watches carries both new and pre-owned watches of just about every major brand including Rolex, Omega, Patek Philippe, Audemars Piguet, Cartier, IWC, and many more. They’re known for their individual approach to watch sales and their wide selection of brands and models available in their Sydney showroom.

Address: St James Trust Building Level 1, Suite 101, 185 Elizabeth St, Sydney, NSW 2000
Contact: +61 1300 923 437