Australian Watch Authority
Smart Money: 5 of the best buys from Only Watch 2019
Most of the hype around the results of Only Watch 2019 has been wholly and solely squared at the monumental, record-breaking price achieved by the Patek Philippe Grandmaster Chime ref. 6300A, and it's pretty easy to understand why … it sold for $31 million CHF (roughly $52 million AUD)! However, away from the white noise of the staggering price of the stainless steel Grandmaster Chime ref. 6300A, there were actually a fair few bargains (relative term) to be had at…
INTRODUCING: The H. Moser & Cie Endeavour Perpetual Moon Concept Aventurine
It's been a pretty busy year for boutique Swiss watchmaker H. Moser & Cie, from the introduction of several new models at this year's SIHH, right through to the arresting Pioneer Dual Window Perpetual Calendar, which was unveiled just a few short months ago. The eccentric Swiss marque isn't done with the 2019 new releases, however, as they've just dropped this – the stunning H. Moser & Cie Endeavour Perpetual Moon Concept Aventurine. Based on the underpinnings of the original…
The Moser method – smart marketing in a social age with the Pioneer Tour
If you've ever picked up a glossy magazine or attended a major sporting event it should come as no surprise to learn that marketing is hugely significant in the world of watches. It's also hugely expensive, competitive and, all-too-often, dull. From awkward posed photographs with A-list celebrities, to baffling brand ambassadors and the most tenuous of partnership tie-ins, for the average watch enthusiast the business of marketing these objects in which they invest so much passion can be confronting at…
INTRODUCING: The H. Moser & Cie. Pioneer Dual Window Perpetual Calendar
If you'll pardon the pun, Moser pioneered the development of elegant, perpetual calendars with their subtle Endeavour, which saw the month displayed using a short hand, mounted on the central pinion, and using the 12-hour markers as surrogates for the months of the year. Well, this model, the Pioneer Dual Window Perpetual Calendar, sees the brand change gears a little, steering the complication into more legible territory. Gone is the central hand, with the month indicator now occupying a prominent aperture…
Why Edouard Meylan sells watches smarter
Editor's note: Many executives in the Swiss watch industry are boring. They went to finance school, and they sell watches by looking at a balance sheet, never finding any of the watches in their own catalogue inspiring, and therefore never inspiring anyone to buy one. This could not be further from the truth for Edouard Meylan, the CEO of H. Moser & Cie. In this interview he gives a crash course on start-up marketing in the watch world (where interesting…