INTRODUCING: The H. Moser & Cie. Pioneer Dual Window Perpetual Calendar

If you'll pardon the pun, Moser pioneered the development of elegant, perpetual calendars with their subtle Endeavour, which saw the month displayed using a short hand, mounted on the central pinion, and using the 12-hour markers as surrogates for the months of the year. Well, this model, the Pioneer Dual Window Perpetual Calendar, sees the brand change gears a little, steering the complication into more legible territory. Gone is the central hand, with the month indicator now occupying a prominent aperture…

Why Edouard Meylan sells watches smarter

Editor's note: Many executives in the Swiss watch industry are boring. They went to finance school, and they sell watches by looking at a balance sheet, never finding any of the watches in their own catalogue inspiring, and therefore never inspiring anyone to buy one. This could not be further from the truth for Edouard Meylan, the CEO of H. Moser & Cie. In this interview he gives a crash course on start-up marketing in the watch world (where interesting…

Will this stunning Moser land in your hands on its #pioneertour? If you know watch people, there's a chance …

In yet another flash of creativity and marketing cunning, H. Moser & Cie have lit up watch lovers all over the world by sending out one of their watches — the Pioneer Centre Seconds Funky Blue Black Edition — on a tour with no road map. And absolutely no guarantee of whose couch it will be crashing on from continent to continent, let alone its safety along the way. Track its live location here, and with #pioneertour.  The concept of the #pioneertour…

Behold, the Moser Endeavour Perpetual Moon concept in red gold

Editor's note: There aren't many words in this picture gallery of the Moser Endeavour Perpetual Moon concept in red gold, because, well, pictures speak louder than words in this case. To that end, we'll let them do the talking again. Enjoy. We are.   There is absolutely zero doubt that Moser know their way around a fine dial. Their fumé is hypnotic perfection at its best. Last year the brand upped the ante with their conceptual perpetual with impossibly black Vantablack dial.…

VIDEO: The hottest Moser watch releases of 2019

Visiting the team at H. Moser & Cie. is always one of the highlights of SIHH. You never quite know what you're going to get. Well, that's not quite true. You know you're going to be in for some surprises. And seeing Moser at SIHH 2019 did not disappoint. We knew about the Nature Watch, and that statement piece (literally, it was all about the statement of the watch industry's environmental obligations) did not disappoint in real life (again, literally).…

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