VIDEO: The Moser Swiss Alp Watch Final Upgrade is a brilliantly subversive response to the Apple Watch
Nick KenyonForever the provocateur of the Swiss watch industry, Moser is up to its old tricks again. Say hello to the Moser Swiss Alp Watch Final Upgrade, the last chapter in the Swiss Alp Watch saga that began way back in 2016. Half a decade ago it was a totally new release from the manufacturer with a curiously curved rectangular case and eye-catching wire-like lugs. It was a form of sophisticated protest against an emerging threat to the traditional watch business, namely the Apple Watch.
Over the last five years the Swiss Alp Watch collection has found a number of different forms, all with the same Jony Ive inspired case design. Except that the Swiss Alp Watch isn’t a smart watch but a timepiece with a mechanical movement. This year in it’s final expression, the Moser Swiss Alp Watch Final Upgrade features a black DLC-coated stainless steel case, as well as a Vantablack coated dial and blackened hands. The cherry on top? The seconds subdial at the 6 o’clock position of the dial that is designed to imitate a loading icon that you are sure to have seen on your computer more times than you’d care to admit.
As the seconds roll slowly passed, tracked by the white lines against a dark background, you can’t help but ponder the intent behind Moser’s design. How much time have you spent in your life waiting for a piece of technology to load? Hours? Days? Whatever the number, it’s a question unique to our generation, and one that prompts only more questions – how much time should we spend waiting for technology to load? Could our time be spent better with a little less technology and less time looking at a loading icon as though circling the drain of existence.
While smartwatches today are designed to provide you with information, the Moser Swiss Alp Watch Final Upgrade is designed to provide you with questions. On this point alone, it’s a watch that sits in a different place to both mass produced smartwatches and luxury mechanical watches, making it an intriguing release that’s deserves greater exploration.
Moser Swiss Alp Watch Final Upgrade price and availability:
The Moser Swiss Alp Watch Final Upgrade is $47,800AUD and is limited to 50 pieces worldwide. It will be available in Australia from Hardy Brothers. For more details, visit H. Moser & Cie. right here.
Made in partnership with H. Moser & Cie.. However, the opinions expressed in this article are our own in accordance with our Editorial Policy.