INTRODUCING: The Swatch Big Bold Bioceramic is an eco-friendly summer watchThor Svaboe
I do love the idea of a ceramic watch in bold colours like the flashy drama of Hublot or Rado’s latest twist on the Captain Cook. But I’m still waiting for the first budget version of this cool material to try on for size. The new Swatch Big Bold Bioceramic series might present the Swiss answer that some of us have been looking for with the added bonus of an environmental twist.
The name – Swatch Big Bold Bioceramic – does spell it out for us and also explains the refreshing hockey-puck sized 47mm case. It’s refreshing in the sense of the market being fairly saturated with petite, slender vintage wristwear, so consider this a colourful antidote.
Bioceramic is two-thirds ceramic and one third bio-sourced plastic from castor oil. So you’ll have a proper large party piece for the wrist, with the strength and silken touch of a ceramic composite that’s seriously light for its size.
And no, it will not slip under a dressy shirt as a fun contrast, you’ll be consigned to a t-shirt, no shirt or other similarly casual outfit. Or, feel free to be the mad one at the office, with it strapped on top of your shirt cuff for that Gianni Agnelli vibe.
If like me you’re still stuck at home, party it up with a flowery pair of shorts and a baggy tank top, just be sure to have a shirt ready for that Zoom call, and practise putting it on quickly. Personally, I love the freshness of these supremely legible Swatches, all powered by solid quartz movements.
You’ll be spoilt for choice, with the “Blite” white, popping with light blue and orange accents, “Limy” blue the classy one with grey and lime accents, “Orack” black, like the cool kid on a motorbike with flashes of orange and white or “Diverspink”, the candy pink with grey and blue detailing. They all come on soft, comfortable rubber straps long enough to strap it over that dress shirt cuff. Because that’s just my vibe, Sonny Jim.
Swatch Big Bold Bioceramic, price and availability:
The new Swatch Big Bold Bioceramic range is available for $195 AUD