Adapt or die. You either get with these troubled times, or consign yourself to the pages of history. For watchmakers and retailers alike, or really anyone in the world of horology, this sentiment has never been more real or more confronting. COVID-19 poses a threat to the luxury watch industry that may dwarf even the quartz crisis.
And even though we’re still in this pandemic’s infancy, the news is dire. In fact, according to the Federation of the Swiss Watch Industry, Swiss watch exports fell 81.3 per cent in April compared to the previous year, and exports to Hong Kong and the US, which are the two biggest markets for Swiss watches, were also in steep decline.
The Hublot E-Commerce Store is Now Open
Hublot have a better chance at arresting this slide, thanks to their new online store, which you can check out at this link. The best news here for Hublot fans is that it stocks a vast range, including 2020 models such as the Hublot Integral King Gold, which Andrew fell so hard for in January.
Speaking about the move to online, Hublot said: “Clients are now able to move seamlessly from perusing information on individual timepieces through the process to purchase with links built into their respective pages. The easy-to-navigate interface provides a digital space for fully immersive experiences of the Hublot universe.”
“Users have the ability to explore the brand’s partnerships and ambassadors, getting acquainted with the incredible partners like Usain Bolt, Kylian Mbappé, Shepard Fairey, Ferrari, and Garage Italia.”
The watchmaker added, “Marking the 40th anniversary of Hublot, 2020 has been an unexpected year, but the brand strives to stay connected to its community around the world. They are excited to expand this access and create even more ways to experience Hublot’s innovative timepieces and exciting projects.”
Hublot’s shift into online selling is an insightful one, and it’s well worth checking out their online store. Now excuse me while I go curse myself in the mirror for not buying shares in Afterpay sooner.