G-Shock and Gorillaz’s latest collaboration is out Now Now!

James Robinson

Following the successful first collaboration between British virtual band Gorillaz and Japan’s G-Shock, the dynamic duo has once again teamed up for their latest and final collaboration together.

Their two newest limited-edition creations, the GA2000GZ-3A and GW-B5600GZ-1, aim to pay homage to the iconic music group’s first album, Gorillaz, and their latest album, The Now Now.

The Gorillaz-themed timepiece, GA2000GZ-3A, is based on the standard GA-2000 Series of watches that feature G-Shock’s Carbon Core Guard and an interchangeable band. The collaborative piece scores a striking green camouflage motif, faithfully portraying the cover art of the original Gorillaz album.

Features of the GA-2000-based timepiece include 200 metres of water resistance, a World Time function with 31 time zones, a 1/100-second stopwatch and an accuracy rating of +/- 15 seconds per month.

The Now Now-themed wristwatch started life as G-Shock’s famed 5600 Series, and as a result scores a host of functional capabilities that include Smartphone Link with Bluetooth connectivity, 10 months of battery operating time, a full-auto calendar and an accuracy rating of +/- 15 seconds per month.

The Now Now watch also sports a fluorescent pink and blue-coloured theme, stylised to capture the imagery of the cover art of The Now Now album. In addition, the display also features the bicoloured word “NOW”, which is displayed when the watch’s backlight is engaged.

Pricing and availability for the Australian market is yet to be confirmed; however, these limited-edition watches are currently selling through G-Shock’s American E-Commerce site as well as the G-Shock boutique in Soho, New York.