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Skiing is believing: Why a growing number of watch brands are hitting the slopes Skiing is believing: Why a growing number of watch brands are hitting the slopes
Pop Culture
07.01.23 • 11:00 pm
i/trending 9895

Skiing is believing: Why a growing number of watch brands are hitting the slopes

Whether it’s golf, sailing, motor-racing or tennis, luxury watch brands love associating themselves with “premium sports” that reinforce their lofty image. And by “premium sports”, we’re talking about those traditionally reserved for people with deep pockets and country club memberships.…

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