FRIDAY WIND DOWN: New Tudor Boutique in Brisbane and TAG Heuer announces new trio of sports ambassadors FRIDAY WIND DOWN: New Tudor Boutique in Brisbane and TAG Heuer announces new trio of sports ambassadors

FRIDAY WIND DOWN: New Tudor Boutique in Brisbane and TAG Heuer announces new trio of sports ambassadors

Zach Blass

I’ll leave the novelty recap to our upcoming Last Week in Watches column, and there will certainly be a ton of news to come with Geneva Watch Days on the horizon, so below are some watch world headlines you may have missed this week.

Tudor openes new boutique in Brisbane with The Hour Glass

Tudor, in partnership with renowned retailer The Hour Glass, has opened a new Tudor boutique in Queensland for the first time. In the heart of Brisbane, located at 162 Edward Street, the boutique is filled with the signature Tudor red lattice façade, full service bar, a handcrafted surfboard ridden by Tudor ambassador Nic Von Rupp, and, most importantly, a full range of Tudor’s watches including the latest models such as the Pelagos FXD Alinghi Red Bull Racing Editions. If you are in the area, you should definitely check it out – especially if you have been jonesing for a BB58 Bronze boutique edition.

TAG Heuer announces three new sports ambassadors

TAG Heuer is largely known for the involvement in the racing world. But, this is typically associated with car racing. Well, this week it has become even clearer that TAG Heuer is invested in all forms of racing with three new athlete ambassadors added to their team – in particular as the new faces of the TAG Heuer Connected Calibre E4 Titanium, 42MM. Below, TAG Heuer tells us what drew them towards these three talented athletes.

Fred Kerley: American Track and Field Sprinter

“Fred Kerley, a renowned American track and field sprinter, competes in the 100, 200 and 400 meters races. Born in 1995, Kerley has established himself as a formidable force in the world of athletics. He is the only person in history to run sub 10.80 seconds in the 100m, sub 19.80 seconds in the 200m and sub 43.80 seconds in the 400m. His impressive achievements include winning the World Championships 100m title in 2022, the Olympic Games 100m silver medal in 2021 and the World Championships 4x400m gold and 400m bronze in 2019. He is currently the joint 6th fastest man ever in the 100m with a time of 9.76 seconds. Recognized as one of the most promising contenders, Kerley’s talent and dedication make him a force to be reckoned with in the world of track and field.”

Letslie Tebogo: Bostwana Sprinter

“Leslie Tebogo (born in 2003) stands as an exceptional Botswana sprinter. His remarkable achievements include winning the gold medal in the 100 meters and a silver in the 200 meters at both the 2021 and 2022 World Athletics Junior Championships. Astonishingly, he etched his name in history as the youngest-ever victor of the prestigious 2022 African Championship in the 200-meter event. At just 20 years old, Letsile Tebogo has shattered records in both sprinting and hurdling, serving as a beacon of inspiration both on and off the track. Moreover, he holds the distinction of being the youngest African athlete to compete in track and field since 1972.”

Summer McIntosh: Canadian Swimmer

“Summer McIntosh, an extraordinary swimmer, has carved her name into the annals of records and emerged as a true beacon of inspiration for the next generation, both in and out of the swimming pools. Remarkably, at the age of 16, she has already claimed the title of four-time World Champion and holds the World Record in 400m medley, proudly representing Canada. With a fresh and exceptional talent, she stands as one of the youngest trailblazers of all time, commanding respect and admiration beyond her sport.”

With their motto being “Don’t Crack Under Pressure”, it is very clear why TAG has enlisted such individuals who embody some of the best in their respective fields.

Hope you all have a wonderful weekend!


Watch meme of the week: It’s not what you think!

I can just imagine the conversation when they got home: “Don’t worry honey, it was not that kind of ‘sex pile’.”

Wrist shot of the week: Roger Smith joins in on the MoonSwatch madness


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A post shared by Roger Smith OBE (@rogerwsmithltd)

Earlier this week, it was really cool, and quite and endorsement, to see legendary living watchmaker Roger Smith share a snap of his “summertime” MoonSwatch Mission to Saturn. He makes some of the finest and most sought after handcrafted watches in the world, in accordance with his mentor, George Daniels, the ‘Daniels method’. Yet, rather than wear one of his own six-figure or more creations, he is wearing a US$275 bioceramic MoonSwatch – a reminder to us all not to forget to have fun with it.

Time+Tide Shop select of the week: Norqain Adventure Neverest 40mm Glacier Dial Black Rubber Strap

The Norqain Adventure Neverest 40mm “Glacier” Black and Gold is distinguished by a black dial with golden crevasses. The central hour, minute and seconds hands are plated in red gold and coated in white X1 Superluminova, which is 60% stronger than standard Superluminova. The black ceramic ring of the bezel is decorated with a red golden scale and Superluminova marker at the 12 o’clock position. The knurled edge of the unidirectional rotating bezel makes it easier to grip while turning it counter-clockwise mid-adventure, while the protection around the screw-down crown enhances the watch’s robustness as well as its sporty appearance. Visible through the transparent case back is the COSC-certified Kenissi NN20/1 featuring a 70-hour power reserve and personalised bridge. Water resistant to 200 metres, this Norqain comes on an integrated stainless steel bracelet with 9mm quick micro-adjustment or alternatively a black animal cruelty-free rubber strap.

Order now in the Time+Tide Shop. Price: A$6,000

Our favourite Time+Tide coverage of the week:

A Question of Time: 10 questions with the Time+Tide team – Borna Bošnjak

What makes the Time+Tide team tick? That’s what we want to try and uncover in this new series that will turn the spotlight on the horological preference, quirks and prejudices of our teams of contributors and editors. This week, Time+Tide’s Deputy Editor Borna Bošnjak took the hot seat.

HANDS-ON: The Bulgari Octo Roma Chronograph is the sportiest take on the sportiest Octo

Featuring new clous de Paris dials, 100 metres of water-resistance and a new range of comfortable rubber straps, the Octo Roma has never been sportier – especially now that there’s a chronograph variant joining the range. We went hands-on with the new Bulgari Octo Roma Chronograph range here and in the video above.

7 of the best GMT watches

The relationship between timekeeping and travel is a close one. With its roots in maritime history, progressing into aviation and our ceaseless endeavour to make the world a much smaller place, the GMT complication plays an important part by keeping us close to other time zones. With this in mind, contributor Tom Austin lists seven of the best GMT watches.