Bethesda’s new Starfield video game smartwatch gets an IRL counterpart
D.C. HannayIn case you’ve avoided the news for the past several years (and who could blame you?), the gaming industry has become the world’s biggest avenue for entertainment, to the tune of over US$220 Billion (with a capital B) in 2022. In fact, it far outpaces the movie and music industries combined. So game studios have gotten serious with both their content and their tech, spending big bucks on A-list voice actors, cinematic scores, and serious R&D for their tentpole titles, with VR and even AI integration coming down the pike fast. As the line blurs between the virtual and real worlds, the opportunities for more immersive experiences have expanded, to the point that in-game objects frequently get an IRL release, and that’s starting to include wristwatches. Even the OGs of product placement, Hamilton, have seen the writing on the wall, releasing a titanium version of their Khaki Field watch, as seen in Far Cry 6. Watches have been linked to video games since the days of Pac-Man, but things have gotten a bit more sophisticated. There are still branded tie-ins, like Timex’s Space Invaders T-80, or the cool, Casquette-like Cyberpunk 2077 watch, but now, more companies are releasing the actual watches from the games.




And it seems like a fully functioning Android-based smartwatch, too, not just some cool-looking prop toy. The Chronomark’s manual has leaked online, showing its capabilities that include time, smartphone notifications, sunrise/sunset and moonphase data, temperature, barometric pressure, accelerometer, magnetometer, weather, step count, Bluetooth connectivity, and even a flashlight mode. It has a cool retro-futuristic vibe that I like, a neat visual tribute to ‘70s sci-fi.


