Jennifer Aniston wears a Chopard Alpine Eagle in the latest season of The Morning Show

Jennifer Aniston wears a Chopard Alpine Eagle in the latest season of The Morning Show

Zach Blass

I have to confess I was not the biggest fan of the first season of The Morning Show, starring Jennifer Aniston, Reese Witherspoon, and Steve Carrell, but after an eagle-eyed spot from Brynn Wallner (a.k.a I may have a compelling reason to watch the second season after all.


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Watch enthusiast viewers of the second season have mentioned multiple Chopard spotting throughout the show, suggesting there is a partnership between the brand and the Apple TV+ program. Many would assume Jennifer Aniston is wearing the small version of the Alpine Eagle, but pixelated close-ups of the watch on her wrist suggest the presence of a date window – found only on the large 41mm variant. From what I have seen she wears it well, yet another moment that proves watches do not really have a gender – it is not always what you wear, but how you wear it and the confidence you have with it on your wrist.

The Chopard Alpine Eagle is the modern evolution of the St. Moritz watch. For those who unfamiliar with the St. Moritz, it was released in 1980 by Chopard after being envisioned by Karl-Friedrich Scheufele, the son of the owner of the brand. It was the first watch that Karl-Friedrich Scheufele had ever designed, at the young age of 22, as well as the first sports watch and the first steel watch that Chopard had produced.

The blue dial may not be a particularly unique shade, but its texture is unlike anything we have seen before. It takes inspiration from the iris of an eagle, a sort of vertex texture that draws the eye to its centre. Its bracelet is also rather an interesting point of differentiation from its competitive peers. Sure, it follows the familiar format of brushed outer links and central polished links with bevels to the outer link shoulders. But it is executed in a distinct style, with raised narrow centre links and strong gold bar like outer links.  The 41mm watch, a slender 9.7mm thick, offers an attractive depth rating of 100 metres and is secured by a screw-down crown. Inside is the entirely developed in-house Chopard 01.01-C movement, a COSC-certified automatic caliber with 60 hours of power reserve. It is not as elaborately finished as what you would find inside of a Royal Oak, but its clean and haute-industrial finish is still very attractive to look at.

It is really neat to see the lesser known competitor to the Patek Philippe Nautilus and Audemars Piguet Royal Oak have more time in the spotlight, potentially capturing the gazes of mainstream audiences around the world.