FRIDAY WIND DOWN: 14th August, 2015 FRIDAY WIND DOWN: 14th August, 2015

FRIDAY WIND DOWN: 14th August, 2015

Felix Scholz

Friday Wind Down 9

It seemed like such a good idea at the time. Give away a blue Tudor Pelagos to thank people for filling in our first ever reader survey. Round of applause, please.

And in fact it WAS a great idea, because many many of you have filled in the survey (THANK YOU). But soon will come the hard part: the Time+Tide team (avid Tudor wearers, two of the three core members own at least one) actually bringing ourselves to hand it over.

Don’t worry, the watch is box fresh – it hasn’t even left the Rolex and Tudor head office. That moment will be emotional, and really, it will be great. We are genuinely grateful for the time you have taken to tell us what you want from us. If you haven’t filled it in yet, you can do so here. And, if by chance you’re a gun Digital Marketing Manager and you’re looking to join Time+Tide, you can tell us more here.

Happy Friday friends!

What happened?

G-Shocks did not die. We put together nine of the toughest watches in the business – and then we asked our followers for their thoughts. TLDR (too-long-didn’t-read) version: nothing can kill a G-Shock. Because lots of you seem to have tried. The most impressive of the following laundry list of abuse is that @jamesfsheridanjr ‘s Luminox has survived ‘bad dates’. Well done, Luminox.

Omega PO

“My Planet Ocean has survived some serious run-ins with rocks, walls, and floors. Still keeping amazing time, and has held up surprisingly well cosmetically. Definitely my toughest watch.” – hackingseconds


“My G-Shock. I’ve been trying to break this watch ever since I got it a few years back (not intentionally of course). It’s been soaked in jet fuel, covered in engine oil, fallen off a boom lifter from 13m up, frozen in a block of ice as a practical joke and I’ve worn it on my wrist all day while using a rivet gun and it still works like new.” – domma87

Seiko Monster

“I’ve got a G-Shock that Evil Knievell couldn’t hurt, plus every Seiko I’ve owned has been fairly indestructible. My Rolex Sub(mariner) and GMT have both proven their robustness on many occasions.” – nickcycles


“Without a doubt my Luminox dive watch. It handles dives, bangs, drops, bad dates and the Miami heat without a hitch.” – jamesfsheridanjr

 What actually mattered?

Watches have been so some exotic places (the Moon and the bottom of the Mariana Trench for example), but this week saw them cropping up in even odder locales: Aldi and Telstra.


Everyone likes an Aldi weekly special – especially my dad (hi Dad!). Well, this week rush to your nearest German supermarket to pick up a genuine automatic watch for only $79.99! They’re even decked out with a date and power reserve complications! Our favourite is the big date number. Squint and it looks kind of like a Glashutte Original Senator Observer.

Meanwhile, Telstra announced that they’re branching out of their comfort zone by introducing a wearable technology range. You know smartwatches aren’t going away when Australia’s largest telco jumps on the bandwagon.

The week in numbers:

62: Followers who nominated their toughest watches. Thanks people.

5250: Aussie dollars you’d pay for a blue Pelagos – if you don’t win the one we’re giving away. We’re not looking forward to parting with it. <tear emoji>

19,722: Dollars Cara Delevingne is donating to wildlife conservation, thanks to the sale of her personal TAG Heuer.

1: Brand new Time + Tide team members we’re on the hunt for.