One of the leading lights of independent haute horlogerie, Maximilian Büsser began MB&F in 2005, continually collaborating with a wide range of ‘friends’.

INTRODUCING: The MB&F Legacy Machine Perpetual EVO is a new haute horlogerie player in the sports watch market

The complexity is tangible, the feeling is tingly yet disturbing. I’m seeing the unreal sight of the MB&F Legacy Machine Perpetual EVO, or any MB&F for that matter – on a moulded soft rubber strap in an image surely done with a green screen CGI. I mean, mountain biking or hiking with a piece of highly strung horological art worth close to $300,000 AUD on your wrist, surely not. And the heat that seeps from that fiery orange within the…

INTRODUCING: MB&F x L’Epée x Massena LAB

How can a table clock be desirable? My thought process is well on the way to becoming coherent, meaning Sellable To The Wife. She has a background as a buyer in the oil business, so I can’t tell her that the need for a USD$27,000 non-wearable time piece is driven by desire.  The title of my presentation (with PowerPoint?): How to justify the purchase of a USD$27,000 table clock with a T-Rex theme. Well, actually, just the skeletonised legs and…

Edouard Meylan of H. Moser & Cie and Maximilian Büsser of MB&F just had twins, and they’re bloody beautiful

Collaborations, no matter the context, are fraught with the potential of being, more often than not a curious reduction in the individual talents involved. Instead of following the apparent logic that it may be ‘twice as good’ as the individual party’s work, it’s commonly quite the opposite. Half as good, if that. And consequently, neither party wins. Allow me to present “Cruisin’” by Huey Lewis & Gwyneth Paltrow as Item A for the prosecution. Sometimes, though, against the odds, two…

11 reasons MB&F are important for all watch lovers

Editor’s note: The darling of the independent watch space, MB&F show no signs of slowing their release of weird and wonderful watches. Timepieces that often elicit a confused reception at first glance, MB&F clocks and watches become more delightful the longer you look at them, as you realise the playfulness at the heart of their designs. Let’s take another look at why the brand matters, even if you aren’t likely to become a customer. Recently we were invited to Sydney…

INSIGHT: 11 reasons MB&F matter (even if you’ll never own one)

Recently we were invited to Sydney as guests of The Hour Glass to the hotly anticipated launch of MB&F (Maximilian Büsser & Friends) Horological Machine 6, aka the ‘Space Pirate.’ In our conversation with MB&F Head of Communications Charris Yadigaroglou we discovered a watch brand almost like no other. Writing up the interview I was struck by the role a brand like MB&F plays for the wider watch industry. Their ability to live free creative lives – and start their creative process at a…