It’s been a minute or two since we’ve been treated to an automotive limited edition from the English chaps at Bremont. And can I just say, it’s been worth the wait. Today we’ve been treated to the latest chapter in their partnership with Jaguar (the first Bremont X Jag watch appeared in 2014), and this time around we’ve got a winsome chronograph that’s a wrist-borne celebration of the mighty D-Type. The Jaguar D-Type first rolled out of their Coventry factory in 1955. Jaguar planned to make 100 of these distinctive 6-cylinder racers, but only got around to constructing 75. Until now. It might have taken them a while, but Jaguar are, through their Classic Workshop, constructing the final 25 — period correct — cars. If limited garage space is an issue, the Bremont Jaguar D-Type is perhaps the next best thing. A solid (as you’d expect from the brand) 43mm chronograph, featuring that Trip-Tick case design, and a bi-compax layout in a blue dial (inspired by the colours of the Ecurie Ecosse Jaguar race team) looks the part. Speedy, but subtle. This is not a limited editon (of 300 btw) that screams ‘car-tie-in’, and that’s a good thing. But the… Read More
The upstart British brand has been producing aviation inspired timepieces since 2002.
In a watch that was — surprisingly — not shown to media at the brand’s recent townhouse events, Bremont has added to their ‘tested beyond endurance’ tagline with a new strap option for their Supermarine family. Details around the strap are scarce, but the press release describes how, in the event of a marine mishap, a simple pull of a ripcord causes the rubber strap to inflate, like a life cuff, improving your buoyancy, and the chances of the watch surviving the mishap unharmed. No official word on who Bremont worked with in the development of this technology, but given the brand’s close working relationship with a range of aviation partners, I have no doubt they’re well connected in the marine safety sector. However, I suspect that the technology is proprietary to Bremont. Also unclear is whether this innovative strap will be offered on other timepieces, or for purchase separately. For one, I would love to see this offered across their marine releases.
Walking into Bremont’s brand new Melbourne boutique, it doesn’t take long to work out the brand’s military and aviation connection. If the spartan style of the watches didn’t give the game away, the pictures of planes on the walls, the hanging model biplane, and the actual, very battered looking ejection seat sitting front-and-centre kind of give it away. Not that all those fine details were too easy to spot last night, as the space was packed with people who either loved the brand or were keen to find out more. And amongst the brand’s most die-hard fans are the people who actually fly, and live the brand image, many of them military pilots. From the earliest days of the brand, Bremont has had a strong involvement with the military, doing custom pieces for members of the armed forces. These were the uber-cool, ultra-rare watches I tracked down last night and, boy, did I spot some good ones. Bremont’s tagline is ‘tested beyond endurance’, and this watch proves the point. It was made for a RAAF EA-18G Growler — an advanced electronic warfare fighter — that took part in exercises with the US Air Force in Nevada. Except this plane didn’t make it… Read More
Alongside its regular production models, Bremont has long been creating bespoke versions of its watches for personnel in the world’s militaries, customising dials and casebacks with the logos and insignias of their units. These custom-made designs were always limited, however, and only ever made available to those in uniform, while the rest of us civvies could only look on and admire. Well, those days of gazing at a distance are over, and Bremont has just announced an official partnership with the British Ministry of Defence (MoD), sanctioning Bremont as the only luxury watch producer allowed to use the symbols, signs and Heraldic Badges of all three of the Ministry’s services – that is the British Army, the Royal Navy, and the Royal Air Force. In celebration of this momentous occasion, Bremont are also releasing an entirely new range. Dubbed the Bremont Armed Forces Collection, these military models will be available to everyone. No uniform required. Introducing three entirely new designs, with each one drawing its inspiration from the ‘Dirty Dozen’ watches commissioned by the British Army during WW2. The first of the trio is the Bremont Broadsword, and its design is the most reminiscent of the famous, now highly sought-after,… Read More
Bremont is a brand built, to no small degree, around meaningful collaborations — particularly those in the aerospace sector. And of these relationships there’s one that holds pride of place and speaks to the heart of the British brand – Martin-Baker. Martin-Baker has, since 1946, been one of the most important suppliers of ejection seats and escape systems. Their seats are used on more than 80 aircraft types and have saved 7595 lives. This year marks a decade of partnership with Bremont. The watch collection that is the fruit of this partnership is the Martin-Baker line, a decidedly modern take on the aviation watch, and one that’s proven a hit for the brand. Though getting your hands on an MBI is not so easy, as to be eligible you need to have actually seen the business end of a Martin-Baker seat in action. Thankfully for the civvies reading this, this commemorative MBIII is a little more accessible, limited to 310 pieces worldwide. The MBIII/10th is a GMT, with the second timezone hand tipped with a red triangle, a Martin-Baker icon that also appears on the internal GMT bezel and the dial itself (the dial version also features some cool DANGER… Read More
Celebrating the 50th anniversary of the supersonic aircraft, Concorde, Bremont have just released a trio of limited-edition models that not only pay homage but also incorporate a small piece of the iconic passenger jet in each case. Growing up, I remember being in absolute awe of the Concorde. With its air-piercing design and droop-down nose section – tilting down during take-offs and landings so the pilots could see the runway – and its way pushed back ogee-shaped wings that made it look like it was already moving at twice the speed of sound before it even left the hangar. Ten-year-old me would have given anything to be a passenger on just one sound-barrier-breaking transatlantic flight – hell, even now, 30-something-year-old me would do some bad things. The days of the Concorde were numbered, however, and British Airways retired its supersonic fleet on October 24, 2003, with the final worldwide flight taking place on November 26, 2003 – 34 years after it first took to the skies in 1969. Partnering with British Airways, aluminium from Alpha Bravo – the G-BOAB Concorde, which is in storage at Heathrow Airport – has been machined into a ring that sits just below the Bremont… Read More
When in London, it’d be rude not to drop in and see one of their (very few) British watch brands – Bremont. Luckily, the brand’s co-founder Giles English happened to be around their Mayfair boutique and up for a cup of tea. I might’ve had a coffee, but that didn’t stop Giles and I chatting through some of the brand’s recent releases. As I stepped out of the cold into the warmth of their store, I welcomed by one of the coolest store-fits I’ve ever experienced. If you’ve visited a Bremont Boutique, you know what I’m talking about. It’s not often you see a Martin-Baker ejection seat on display. Immediately, Giles pulled out a piece, the Bremont Endurance, which was worn and tested by polar explorer Ben Saunders in Antarctica. Needless to say, it was impressive to see a watch that lasted 52 days in Antarctica (which is 52 more than I would)! Giles then brought over a tray of new releases. Having been launched just weeks before my visit, I hadn’t had the opportunity to see them in person. Aside from the ice-cool Endurance, three others from the new collection caught my eye. First up was the brand new Bremont Airco… Read More
Last year, Bremont launched a brand-new range of classically styled pilot watches. Named after the Aircraft Manufacturing Company Limited – one of Britain’s first military aircraft manufacturers – the AIRCO collection saw them stepping out of their 43mm-sized wheelhouse and into something a little smaller, with not one but two new 40mm models – the Mach 1 and Mach 2. This year, they’re expanding the collection and adding a set of new dial colourways, as well as the AIRCO Mach 3. Vital statistics With 100m of water resistance and a DLC-treated case barrel, the AIRCO Mach 3 carries over the exact same smaller and slimmer case design of last year’s releases. Measuring 40mm wide by 12.5mm thick, and with a satin-brush finish like the Mach 1; only now, with this year marking 100 years of British military aviation, on the inside of the patented Trip-Tick case is a dial – similar in style to the Mach 2 – in designated British Royal Air Force blue, with baton-style hour indexes replacing the familiar Arabic numeral markers of its predecessor. A crisp white dial will also be available for both the Mach 1 and 2, with a contrasting red seconds hand on the Mach 1. All three models will sport… Read More