THE HOME OF WATCH CULTURE

Andrew McUtchen

Andrew McUtchen

Founder

“Hi, I’m Andrew and your suspicion is right, this IS the Speedmaster font.”

Andrew started Time+Tide in 2014 as a side-hustle when his brother in law, a dreadlocked internet speculator, told him that there were no coffee machine or watch review sites to speak of in Australia. Andrew was the Watch Editor of GQ at the time, so he thought, fuck it, why not. He paid five grand for a logo (this still seems like a lot to him, but hey, it’s a good logo), got same brother in law to build a website. Then things got weird. He decided to launch the website at Baselworld, by handing around a printed newspaper. Andrew has survived this and many other marketing misfires, to run a global team of champions. He’s had lots of pinch yourself moments since the beginning, but his biggest will be in October this year. He can’t talk about that yet.

First watch: Panerai Luminor PAM 111- “I wish I’d kept it.”

Favourite watch: Omega Ranchero from 1959 – “This watch is a failure, which is why I love it.”

Finale watch: Patek Philippe Aquanaut 5167a on a khaki strap – “You will be mine.”

Articles by Andrew McUtchen

You voted on Ellen DeGeneres and Trevor Noah’s watches, and the winner is….
RECOMMENDED READING: Wei Koh’s 8000-word watch review is peak pandemic, and we can get behind it
FRIDAY WIND DOWN: All aboard the rollercoaster week that was, ride with us from the ecstasy to the agony
Baselworld officially cancelled for 2021, though MCH Group considering comeback via “follow-up formats”; journalists just pleased press releases will stop now
EVERY WATCH TELLS A STORY: Hugh flips his Reverso to the family crest side on the weekends, and the reason is interesting…
What is the ‘Baselworld Schnitzel Dinner’, and why does it matter? 
FRIDAY WIND DOWN: An open letter describing how you schooled us on the place of watches in a pandemic. How can they still matter?
EVERY WATCH TELLS A STORY: Andrew’s DOXA SUB 1200T and the William Wood Valiant Red Watch face off on each wrist
MICRO MONDAYS: Australian watchmaker Nicholas Hacko’s maverick vision, and a reconfirmed 50-year warranty
Andrew’s 5 early favourites from Watches & Wonders 2020, inc. Jaeger-LeCoultre, Vacheron Constantin and a watch named for us!
Watch Fair & Chill: there’s a new way to do watch fairs. And it’s on the couch with this feature length video.
FRIDAY WIND DOWN: We are dropping a feature length virtual watch fair video on YouTube. Dress code: clothing optional  
IN-DEPTH: The 2017 Rolex Sky-Dweller is getting better with age, and these pictures and video prove it
LVMH is out, Basel is dead, so here’s the three things I won’t miss and the one tasty grilled treat that I will…
FRIDAY WIND DOWN: What, there’ve been some watches released? I beg your pardon?
Zenith’s 2020 Collection for men, a flyover with CEO Julien Tornare
Olive and rose gold is the dream combination we still cannot get over, especially in this Rolex Day-Date 40
Andrew reveals five of his own watches in a Media Watch Death Match against Josh from Watchonista (and gets a slapping)
James’ Longines HydroConquest hit the deck when he fell off his bike, but it’s still ticking
MICRO MONDAYS: Undone Watches, featuring their three bestselling models, Vintage Killy, Basecamp Original and Batman Titanium
Bid now on this awesome Halios unique piece and support Vancouver General Hospital’s COVID-19 Response Fund
Andrew has made an epic 70-video YouTube playlist of his favourite T+T videos. Bye bye four hours.
FRIDAY WIND DOWN: No watches for you 2020 says Patek, while Sheeran and Mayer tie 2-2 in the polls!
VIDEO: Exploring the Bulgari Octo Finissimo 100m Stainless Steel, which is in pole position for best steel sports watch of 2020
EVERY WATCH TELLS A STORY: A gifting fail gave Alex his TAG Heuer and, a little down the track, a wife 
Bored? Enjoy the power and the passion of Omega Museum Director Petros Protopapas in this incredible video from our vault
MICRO MONDAYS: Introducing a new weekly series starring the world’s best microbrands, kicking off with William Wood Watches!
FRIDAY WIND DOWN: Feat. Celebrity Death Match, Notorious Robberies and Every Watch Tells A Story returns!
Some good news in the gloom, we just sent out the first round of bushfire donations!
EVERY WATCH TELLS A STORY: Joseph’s murdered out Seiko 5 Sports SRPD79K1 on integrated rubber Crafter Blue strap is a cold killer
The Longines Conquest V.H.P. Collection now comes on a leather strap, here’s a collection review from the Sydney QVB Longines Boutique
FRIDAY WIND DOWN: Our four favourite stories of the week, feat. Dusty, Magnets and Mil-specs
A powerful demonstration of why magnetism matters, with the Baume & Mercier Baumatic
FRIDAY WIND DOWN: We’ve run out of apocalypse gags …
The 2020 TAG Heuer Connected Watch Generation Three is the marriage of Switzerland and Silicon Valley that had to happen
Join us at our Dive Watch Fundamentals event, at Oscar Hunt Tailors in Melbourne next week