Zenith’s 2020 Collection for men, a flyover with CEO Julien TornareAndrew McUtchen
With the sell-out success of the Revolution ‘Cover Girl’ Limited Edition, and the astonishing Midnight Collection for women launched in January, Zenith are officially on a hot streak. When I put that to CEO Julien Tornare, just before we started rolling camera, he said something quite unforgettable.
“When I took over [at Zenith] two and a half years ago, people were talking about the sleeping beauty. I don’t like to sleep much, so I thought we have to wake this beauty up and do something great. And now it’s starting to pay off in a great way.
“Zenith has a long history: 155 years of history. We are also a very authentic brand. Every single watch we produce has a Zenith movement in it. But the heart of what we do has to be to make watches of the 21st Century.”
With that goal in mind, you can’t really fault this colourful, characterful trio of new men’s watches. They traverse some ground: a flamboyant watch for the party set, a stealthy, matte execution fit for a Defender and yet more trusty, attractive Pilot watches.