Zenith launches e-commerce in Australia – boutique editions available now online!

Zach Blass

One of the biggest gripes in the watch marketplace is accessibility. For example, when the MoonSwatch launched, and it was revealed it would only be sold in boutiques, many were concerned they did not have a place to visit locally to purchase it. This is where e-commerce is crucial, opening the doors and giving people access to timepieces remotely when a boutique visit in the metal is not feasible. And let’s face it, even when stores are nearby sometimes we just want to hit a few keys, click the mouse, and have a watch shipped to our doors. Well, Down Under, the Zenith Australia online store has just launched. This means you can not only buy Zenith watches online in Australia directly from the brand, but also boutique editions as well. All Zenith boutique, and even e-commerce edition models, can now be purchased right here. And there are two models in particular I would digitally run, not walk, to checkout.

The first watch I would check out is the Defy Revival A3642 limited edition, a meticulously faithful revival of the very first Defy watch with a 14-sided bezel, iconic ladder bracelet, and gradient brown dial. You can read all about the watch here, or head straight to the e-commerce boutique now if you are worried someone will scoop it up first.

With boutique editions on the table, the second watch I would definitely check out ASAP is the Chronomaster Sport Boutique Edition. It is my personal favourite of the collection, with a tri-coloured ceramic bezel to match Zenith’s distinctly tri-coloured registers. Collectors are constantly comparing designs, but this rendition of the Chronomaster Sport is irrefutably Zenith in appearance.

With the purchasing of Zenith watches becoming more competitive than ever, it is nice to know there is an official digital channel in Australia to explore and buy their timepieces.Head here to explore Zenith’s newly launched Australian e-commerce boutique.