If you love watches and happen to find yourself in Melbourne, Collins Street is the place to be. If you also happen to be a Paneristi (even a budding one), you now have even more of a reason to visit, with Panerai setting up shop and opening their very first Australian boutique at 360 Collins Street.
The space has been designed by Spanish architect Patricia Urquiola, who chose to reflect the timeless traditions of the Florentine watch manufacturer by decorating the 60-square-metre boutique with iconic Panerai details. Warm golden-brown tones of bronze, wood and brass echo their naval origins, and a special corrugated glass features throughout, with grooved glass windows shaping the shopfront’s curved corners. The pièce de résistance is a large clock that sits proudly upon the wall, shaped as the recognisable dial of a Luminor Marina – yes, it works and, oh yes, it glows.
The centre of Italian culture here in Australia, Melbourne seems a natural fit for Panerai to begin their boutique journey down under. Opened in partnership with Australian retailer Kennedy, it also marks the brand’s 75th boutique to open worldwide.
And just because – here are two boutique-only editions you can pick up in store right now
The Radiomir 1940 3 Days Acciaio PAM 736 – A 47mm Radiomir 1940 stainless steel case with 3-day in-house hand-wound P.3000 movement and green sandwich dial. RRP $12,450
The Luminor 1950 Chrono Monopulsante 8 Days GMT Titanio PAM 737 – The top dog of the collection, a 44m titanium-cased, single-button chronograph with second time zone and 8-day power reserve displayed on a linear indicator at 6 o’clock. Inside is the P.2004 Panerai hand-wound movement and a green sandwich dial with a day/night indicator at 9 o’clock. RRP $24,600