FRIDAY WIND DOWN: 3rd April, 2015
Felix ScholzNot just any Friday, but Good Friday! Wind down with beer AND chocolate eggs.
What happened?
In short – Baselworld. Watch journalists the world over are either recovering or feverishly writing up ‘best of’ lists. Or both.
This piece by the NY Times is the best article I’ve ever read for summing up the often insular and occasionally over-the-top tradeshow.


What actually mattered?

The week in numbers:
2: The number of seconds @bridgeandbarrel had us going.
1005: the number of Instagram followers who gave the new 39mm Rolex Oyster Perpetual the double tap of approval.
1.5: The approximate weight, in kilos, of Baselworld USB press kits we lugged home.
3.5: The approximate weight, in kilos, of Baselworld press chocolates we lugged home.


