Every Watch Tells a Story: I own a Rolex Hulk, but this is why I enjoy indies like Deep Blue

Matt Pickering

There is huge power in community, even if you don’t always realise it. And there’s nothing like a serendipitous meeting to remind you of the little threads of connection all around you that build that community. It was one such chance meeting that Sap experienced while wearing his Deep Blue watch that was custom-made for his watch group – the SEVEN10 Watch Brotherhood.

Sap reminds us in this video the appeal of indie brands. “I have a Rolex Hulk, I have an Omega Moon to Mars… but I also have Autodromo and Deep Blue, one of the OGs of the indie movement. The benefit [of indies] is that it’s a cost effective way to get something that’s amazing and different.”

The customised elements of Sap’s Deep Blue watch can be seen on the dial where SEVEN10 text sits just above the 6 o’clock position, and the only two hour markers that are Arabic numerals are, you guessed it, seven and ten. The caseback also mentions the watch group, where it also proudly displays the 1000m of water resistance that the watch offers.

Sap wore his watch to the US to meet a few other members of the group, but before that meeting, he happened to notice a stranger wearing the exact same watch. What happened next solidified Sap’s love of the watch community for its strength regardless of national boundaries, and a sense of belonging through a shared passion.