A century? Wait, isn’t the Zenith El Primero celebrating its 50th birthday this year? Yes, correct. However, in a surprise move, the brand is offering a 50-year warranty on these A386 Revival 50th Anniversary models in 18ct gold (white, yellow and red, all at the same price). Hence the 100 years — 50 years of goodness just gone, and 50 to come with these sensitively reissued 38mm tri-colour overlapping register chronographs with stunningly finished El Primero 400 movements.
There’s really a lot to love about this collection, and most of it is good and simple. Zenith did the right thing by the original with this revival of the first ever El Primero in 1969. The case size is unchanged at 38mm, the power reserve is 50 hours, and the straps are alligator with gold pin buckles. As per this video, there is the option of a box set, or watches can be bought individually.
Australian pricing for the Zenith El Primero A386 Revival 50th Anniversary pricing
The Zenith El Primero A386 Revival 50th Anniversary watches in 18ct white, yellow and red gold, $27,500