The relationship between Tudor and Australia stretches back to the 1940s – there’s a good chance your father or even grandfather has a watch bearing the distinctive rose or shield logo. But as the brand commences an exciting renaissance, it’s time for the second chapter in the Australian Tudor story. Time+Tide are honoured to partner with Tudor as they win over a new generation of watch lovers.

INSIGHT: David Beckham’s Tudors prove that old, messed up watches are the best

A little while ago, Tudor shared two short videos with their premier ambassador, Mr David Beckham, that looked at two of his Tudor watches. And I’ve got to say, as far as showing what a brand is all about, they’re pretty hard to beat. The first video looks at the first Tudor watch Beckham owned and wore, a 1969 Snowflake Sub, which Beckham describes as an “old, messed up watch”. And while I wouldn’t go quite so far as to say it’s messed up, it has certainly lived a life, with a beautifully faded ghost bezel and some real age on the dial. What’s better than the watch though is Beckham’s attitude towards it: he appreciated the authenticity of old objects and, given that he wears it most days, “likes to think he’s added a scratch or two”. Now, there is absolutely no doubt that Beckham has added a scratch or two to his Tudor Black Bay Blue, a watch that he’s taken riding, and has put through its paces. Deep, shiny silver scratches are visible on the case and, most notably, the aluminium bezel insert — marks earned during roadside repairs and general adventuring. What’s even better is that Beckham… Read More

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 LIST: Tudor’s 4 brand ambassadors, and the watches they wear

As 2018 comes to a close, we thought it appropriate to look back at one of our favourite brands — Tudor, who’ve had a noteworthy few years, especially in the ambassador department. It’s particularly interesting to reflect on, given the fact that until recently the brand never really played the ambassador game. Now that they’ve got a handful, here’s what we think … David Beckham Tudor’s first brand ambassador, David Beckham, took the watch world by surprise. Many questioned the move, but once the dust settled, it made complete sense. Although now a retired athlete, Beckham truly is a worldwide icon with a solid reputation. Tudor was looking for an ambassador with global reach and recognition, one who lived up to their values and was known for excelling in their chosen field. This strategic move was undoubtedly a good one, and although years into his retirement from soccer, there’s no arguing that Beckham ticks all those boxes. Beckham wears the Tudor Black Bay Chrono, the Black Bay S&G and, most recently, the Glamour Double Date. Being Tudor’s biggest ambassador, it makes sense to have him across core pieces and new releases. That being said, the Black Bay S&G certainly suits his… Read More

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VIDEO: Tudor’s 1926 is a classic charmer

One of the more intriguing releases from Tudor this year — and one that didn’t get quite the attention it otherwise would have, thanks to the show-stealing GMT — was the classically styled 1926. Taking its name from the year the Tudor name was registered, it also owes some design cues to this golden era of style. Take, for example, the finely textured waffle dial, with the blued Arabic numerals interspersed with arrow-head markers. Lovely, but also wearable, and entirely wearable nearly 100 years later. The case is well-sized, the movement rock solid, and the solidly made bracelet adds a nice dash of slash. It all means you’ve got a watch that looks the business, no matter what the business is. Tudor 1926 Australian pricing Tudor 1926, white dial with blue numerals, $2210

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INSIGHT: David Beckham’s Tudors prove that old, messed up watches are the best

A little while ago, Tudor shared two short videos with their premier ambassador, Mr David Beckham, that looked at two of his Tudor watches. And I’ve got to say, as far as showing what a brand is all about, they’re pretty hard to beat. The first video looks at the first Tudor watch Beckham owned and wore, a 1969 Snowflake Sub, which Beckham describes as an “old, messed up watch”. And while I wouldn’t go quite so far as to say it’s messed up, it has certainly lived a life, with a beautifully faded ghost bezel and some real age on the dial. What’s better than the watch though is Beckham’s attitude towards it: he appreciated the authenticity of old objects and, given that he wears it most days, “likes to think he’s added a scratch or two”. Now, there is absolutely no doubt that Beckham has added a scratch or two to his Tudor Black Bay Blue, a watch that he’s taken riding, and has put through its paces. Deep, shiny silver scratches are visible on the case and, most notably, the aluminium bezel insert — marks earned during roadside repairs and general adventuring. What’s even better is that Beckham… Read More

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MY MONTH WITH: The Tudor Black Bay Fifty-Eight

Being a Tudor enthusiast (or, for lack of a better word, a bit of a fanboy), the Black Bay Fifty-Eight was the watch that really caught my eye amongst the new releases from Tudor at this year’s Baselworld. Yes, like everyone else, I love the look and functionality of the Black Bay GMT, but being more of a vintage watch guy, the size and retro design of the Fifty-Eight really appealed to me. I’ve been dying to get my hands on the watch ever since, and I guess I wasn’t the only one. Just like the GMT, the Black Bay Fifty-Eight has been an instant success for Tudor, and if you’ve tried looking for one, you’d know that it’s near impossible to find one available to purchase, let alone at anywhere near retail price. When I was fortunate enough to get one, my expectations were sky-high and I’m glad to say that the Fifty-Eight did not disappoint. My first impression was … that the Fifty-Eight is one of those watches that looks great in photos, and even better in the metal. Not only does it look the part, it also feels extremely well-made and like it could take its fair… Read More

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WHAT SEALED THE DEAL: On Chris’s Tudor Black Bay Bronze

Every life is worth living, so why not show off your patina? That’s exactly what I imagine went through Chris’s head when he first lay eyes on Tudor’s Black Bay Bronze. As it turns out, I wasn’t far wrong, but there were also plenty of other good reasons for him to seal the deal. When did you first see/hear about it? I am a self-confessed watch geek. When Baselworld 2016 was on I was reading about the new releases online and watching the big reveals on Instagram. The Tudor Black Bay Bronze caught my eye and it ticked a lot of boxes in terms of things I was looking for in a watch. Bronze case, in-house movement with impressive 70-hour reserve, no date, brand heritage, and it also had nice details in the form of the gilt snowflake hands and 3, 6, 9 dial. Any story behind the purchase? I had recently been promoted at work and had received a bonus that I could use as a deposit on a watch. I had also lost a close family member a few months earlier and it had definitely shifted my perspective in terms of living life, enjoying the time you have and not putting… Read More

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MY MONTH WITH: The Tudor Black Bay GMT

When the Tudor Black Bay GMT debuted this year at Basel it would’ve been easy to describe it as being overshadowed by the much-hyped Rolex GMT that was also showcased. But it’s not that simple. The Tudor is a hit in its own right, and I knew I had to have one. I had to wait half a year before I could get my hands on one and I can safely say that Tudor has once again reinforced their reputation as a brand to watch. My first impression was … that it might be too big and therefore uncomfortable. The 41mm case, water resistant to 200m, which houses the amazing new manufacture MT5652 movement, is very thick, at 15mm top to bottom. I found the clever folks at Tudor have worked some subtle angles underneath the case sides and tapered the lugs in such an elegant fashion that the Black Bay GMT actually wears smaller than the dimensions suggest. My other initial thought was that this watch might be Tudor’s take on the Rolex GMT, but after my first full day of wear, it became clear that the Black Bay GMT was very much its own watch. Once I put it… Read More

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