Cartier revolutionised watchmaking in not one, but many ways. Cartier is credited with designing the first 'practical wristwatch' and their claims to watchmaking greatness only begin there. Discover more classic and modern stories about Cartier and watchmaking at Time+Tide, including the latest news and reviews.

Up to scratch: The most famous watch engravings of all time

Engraving a watch has zero functional value. It’s a highly personal move that’s made with the heart not the head – indeed many would argue that it’ll invariably harm a watch’s re-sale value. Unless, of course, you happen to be wildly famous. In such cases, a star-studded form of alchemy takes place with the engraving adding an extra layer of intimacy, effectively turning the watch into something akin to a horological autograph. These are some of the most famous examples…

If you own a Cartier Pasha – second hand included – you can have it serviced by Cartier FOR FREE. Nix. Nothing.

If you’ve been looking for an excuse to buy an older Pasha de Cartier, consider this the sign. In case you missed the news, Cartier have announced that owners of any Pasha model will be eligible for a complimentary diagnosis, service, and optional engraving. You read that right, a Cartier Pasha service for free. Any model, from any year, as long as it bears that ‘love it or hate it’ diving helmet look, alongside the name Pasha.  The promotion, which…

HANDS-ON: The new Cartier Pasha collection has dropped, is it time you gave Genta’s most divisive design a closer look?

My dad once told me to never spoil a good story with the facts, and that’s a sentiment that seems to be well-loved within the watch industry. Whether it’s a Rolex reaching the summit of Everest, or the friendly tale of a hiker named Daniel Wellington, every watch is made just that little bit more special knowing it has some sort of associated mythology. When it comes to Cartier, these stories are no less exciting, and quite a few of…

VIDEO: A closer look at the 2020 Cartier collection

There are hundreds of emotions that flood through you when looking at a Cartier watch. Authentic historical contributions to aviation timekeeping, coupled with more than 170 years in the jewellery industry, shrouds the French name in an air of romance, adventure and audacious style. With few models is this truer than the Santos-Dumont, originally designed in 1904 for the brave pilot of the same name, and revived in 2019 in an ultra-thin case echoing the century-old designs more accurately than…

INTRODUCING: The Cartier Santos-Dumont “La Demoiselle” Limited Edition in platinum, a feast of details

This year, Cartier are shining the spotlight on the pioneering age of aviation as a source of inspiration. And that brings to the fore the wristwatch that started it all, the Santos-Dumont. The model returned to prominence in 2019 with the quartz Cartier Santos-Dumont. While the Cartier family and Brazilian inventor Alberto Santos-Dumont are inexorably linked through his role in their development of the first-ever men’s wristwatch, it is exciting to see his work used as a motif in a…