Italian jewellery house Bulgari became a watchmaker accidentally when, in 1975, they made 100 unique watches as gifts for important customers. The popularity of this limited release meant that the iconic Bulgari Bulgari followed soon after. Today their watches include the popular Octo and the Lucea lines. Explore Bulgari’s timepieces at Time+Tide.

INTRODUCING: The Octo Roma Tourbillon Sapphire Malachite Ref. 103231 is where Bulgari's two worlds meet

Bulgari has, for more than a century, been regarded as one of the finest luxury jewellery makers on this blue marble we call earth. Their expertise, attention to detail, passion and visionary design has resulted in some of the most stunning pieces of jewellery and objet d'art imaginable. As such, throughout the 20th century, the Italian firm's creations were sought after and worn by royals, dignitaries, celebrities … basically, if you had wealth, power, notoriety or fame, you wore Bulgari jewellery. Then, at the turn of last century, Bulgari decided to try its hand at another discipline contiguous to that of luxury jewellery making – haute horology. They famously purchased Gérald Genta watches in 2000, and then went about honing their craft. And, within the first decade-and-a-half, we started to bear witness to the outfit's high-end, in-house timekeeping creations. Watches like the revelatory Octo Finissimo Tourbillon and its manufacture Calibre BVL 268 (which broke the world record for the slimmest tourbillon movement ever created at just 1.95mm thick) were unveiled, and watch enthusiasts around the world started to pay attention. Since then, Bulgari has gone from strength to strength at the very top-end of watchmaking, and it has been truly exciting… Read More

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INTRODUCING: The Bulgari Octo Finissimo Sandblast-Polished Ceramic, as liquid black as Darth Vader's helmet

Bulgari Octo Finissimo Ceramic

Often, it is incremental and deliberate design progress — slow to the point that the casual observer might not even notice it — that creates the best products. Tiny changes, layered on one another year after year, are the key to creating an unmistakable visual identity that stands the test of time. It's a blueprint that is as simple as it is challenging to achieve. For the custodians of a brand to maintain a steadfast faithfulness to a design that might have been born a generation or two before, requires belief as much as it does an understanding that good design will often outlive us all. While good designs will likely have long lives, they all have a foundational period in their youth, and that is where the Bulgari Octo Finissimo is today. The heavily faceted octagonal case of the Finissimo was first seen in 2014 with the release of the world's thinnest tourbillon. At the time it was a curious watch to make for a brand that was best known as a jewellery firm, but it was the first sign of Bulgari's unrelenting watchmaking intent. Bulgari followed the thinnest tourbillon record with another Octo Finissimo record in 2016 — the… Read More

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HANDS-ON: The Bulgari Octo Finissimo 100m in satin-polished stainless steel is simply extraordinary

LVMH's Dubai Watch Week may have been only seven months ago, but it genuinely feels like it could've been last century. Cast your mind back those long, long … long seven months, though, and there seemed to be a general consensus among punters and professional hacks alike that there was one novelty that eclipsed all else. I am, of course, talking about the TAG Heuer Carrera 160 Years Silver. Kudos to TAG, it is a brilliant timepiece. T+T founder Andrew McUtchen even said that it "might be the perfect watch". Thing is, though, it wasn't the best watch unveiled at the boojee event in the desert. Contrary to popular belief, the real MVP was Bulgari's Octo Finissimo in satin-polished stainless steel. The words "game" and "changer" get thrown about quite a bit in the editorial and marketeering worlds, but mark my words, this watch, cliché or not, is exactly that. In fact, I'm shocked that more folks in our world weren't shouting from the rooftops upon its unveiling. Here is a luxury steel sports watch with an integrated bracelet, gorgeously finished manufacture movement with a platinum micro rotor and a blend of archetypal visual cues with a real, truly unique… Read More

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INTRODUCING: The Octo Roma Tourbillon Sapphire Malachite Ref. 103231 is where Bulgari's two worlds meet

Bulgari has, for more than a century, been regarded as one of the finest luxury jewellery makers on this blue marble we call earth. Their expertise, attention to detail, passion and visionary design has resulted in some of the most stunning pieces of jewellery and objet d'art imaginable. As such, throughout the 20th century, the Italian firm's creations were sought after and worn by royals, dignitaries, celebrities … basically, if you had wealth, power, notoriety or fame, you wore Bulgari jewellery. Then, at the turn of last century, Bulgari decided to try its hand at another discipline contiguous to that of luxury jewellery making – haute horology. They famously purchased Gérald Genta watches in 2000, and then went about honing their craft. And, within the first decade-and-a-half, we started to bear witness to the outfit's high-end, in-house timekeeping creations. Watches like the revelatory Octo Finissimo Tourbillon and its manufacture Calibre BVL 268 (which broke the world record for the slimmest tourbillon movement ever created at just 1.95mm thick) were unveiled, and watch enthusiasts around the world started to pay attention. Since then, Bulgari has gone from strength to strength at the very top-end of watchmaking, and it has been truly exciting… Read More

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Play it cool: the rules of "stealth bling" and what they mean for your watch

"To be truly elegant one should not be noticed." So said Beau Brummell, who despite ultimately dying as a syphilitic loon, is still regarded as the biggest single influence on contemporary men's style. This recognition stems, in part, from Brummell creating the forerunner to the modern suit. But equally significant was his insistence that dressing well meant flying under the radar. "If people turn to look at you on the street," he said, "you are not well dressed, but either too stiff, too tight, or too fashionable." The context for this was that Brummell grew up in the late 18th century when men's fashion was heavily influenced by the pageantry of the French royalty. The prevailing style was flamboyant and fussy — think lace cravats, powdered white wigs and an excess of silk, satin and velvet. What Brummell proposed was a more considered approach founded on structure and understatement. At the heart of it was a clear-eyed rejection of extravagance. Peek down at what you're wearing right now — the neutral shades, the conspicuous absence of peacock feathers — and you'll see how Brummell's sensibility continues to shape the male wardrobe. Yet this less-is-more approach feels particularly relevant right now. The popularity… Read More

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VIDEO: The Top 10 watches of Virtual Baselworld 2020, inc. Hublot, Longines, Seiko, Casio and Hamilton

Any Seinfeld fans will know what I'm talking about when I say that the Home Delivery Watch Fair, where we re-created both SIHH (or Watches & Wonders, as it's known now) and Baselworld, was more akin to Kramer's version of the Merv Griffin show than it was a real watch fair. As in, it was me and a cameraperson in our studio alone, pretending we were a TV show and throwing to random footage – most of it ours from over the years, and a fair bit of it, uh, not ours. In the last episode things blew open. It was me and Nick. Crazy, right.  Well, here's the twist. It was a joke that started the world laughing and now, the joke's on us, because we have many more of these longer format videos in the works, with an exciting range of topics, guests and special editions and even mini-series.  But before we get to that, let's close this concept properly out the way we do in real life, at watch fairs. And that is with a list. To clarify what this list is assessing – it's the best 10 watches released by  brands that would have shown at… Read More

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Comparing and contrasting the two Bulgari Octo Finissimo ceramic models: Polished vs. Sandblasted, which is for you?

Bulgari Octo Finissimo Ceramic

If variety is the spice of life, Bulgari are condiment connoisseurs when it comes to the Octo Finissimo collection. Available in titanium, ceramic, carbon, sandblasted gold and now stainless steel, the many faceted cases of the range offer a dizzying array of different finishes. These external variations are hardly superficial either, they make a profound difference to the overall look and feel of each watch.  Of the 2020 releases, the show was stolen by the new satin-finished Octo Finissimo in steel, but an equally interesting new reference is the ceramic version, now with a polished case. This makes the ceramic Octo Finissimo the first time-only interpretation of the watch that has been finished in two different ways in the same material, begging the question: which is better? The silky sheen of the space-age polish, or the industrial chic of the sandblasted matte finish? Taking stock of the dimensions, both the matte and polished expressions of the ceramic Octo Finissimo are housed within a 40mm diameter case that sits only 5.5mm off the wrist. Yes, it's extremely thin — in part, thanks to the award-winning thin movement inside, the Bulgari BVL 138 caliber (the thinnest time-only automatic movement in the world)…. Read More

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