Italian jewellery house Bulgari became a watchmaker accidentally when, in 1975, they made 100 unique watches as gifts for important customers. The popularity of this limited release meant that the iconic Bulgari Bulgari followed soon after. Today their watches include the popular Octo and the Lucea lines. Explore Bulgari’s timepieces at Time+Tide.

That time we made a fantasy basketball team out of celebs who wear the Bulgari Octo

Editor's note: Question: What do David Gandy, Gerard Butler, Eric Bana, Bradley Cooper and Adrien Brody all have in common? Answer: They've all been spotted wearing a Bulgari Octo. And apart from being five exceedingly good-looking dudes, they're all rather tall gents. So naturally, our fearless leader Andrew McUtchen pondered, "What would this beefcake collective be like if they were to join forces and start a basketball team?". And spare a thought for the celebs who have been relegated to the bench, because let's face it, 175cm ain't gonna cut it on this team … Jeremy Renner!  Golden State Warriors, you are on notice. If our A-list line-up of regular Bulgari Octo wearers decided to, mythically speaking, join forces on a basketball court in their on-screen personas, you'd be done. Crushed. Eliminated. Defused. Skewered. From snipers to Spartan warriors, Moonlight Sonatas (lovely Adrien, just lovely) and devastating good looks, our Octo Octet has every possible scenario covered, on and off the court. Maybe we've had too much time on our hands, or spent too long analysing Met Gala wristwear, but we've gone ahead and drawn up, not just the Octo's starting five (with allocated positions), but a pretty hard-hitting bench too…. Read More

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The long and winding history of the Bulgari Serpenti

For most of us today, snakes evoke a mixture of fascination and fear – but since Ancient times they have been a mythological symbol for countless cultures and civilisations. Although, in the Christian tradition, a serpent represented the devil in the Garden of Eden, snakes mostly had positive associations. For Native Americans, Mayans and Aztecs, Persians, Chinese, Hindus, Africans and Australian First Nation tribes, they represented, variously, power, wisdom, eternity, fertility, sexual desire, protection, and a direct link to ancestral spirits. Unsurprisingly, then, since humans first adorned their bodies with jewellery, snakes have been a constant motif – the shape of their sinuous bodies being perfectly suited to wrapping around wrists or necks. The Egyptian Pharaohs and Queens (we'll come back to Cleopatra later) wore serpentine bracelets and adorned their headdresses with a rearing cobra to signify their quasi-divine status. From there, the powerful symbolism of snakes spread to Greece, becoming associated with Asclepius, the God of medicine (a serpent coiled around a rod remains the emblem of physicians to this day), and thence to Rome, where they represented wisdom and everlasting love. In the 19th century, Queen Victoria's engagement ring – which took the form of an emerald and… Read More

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IN-DEPTH: The Bulgari Octo Finissimo Chronograph GMT 

The story in a second: One of the best watch designs of recent times gets complicated.  I know I'm not alone in thinking that the Octo Finissimo family is one of the most important commercial watch designs of the last decade or so. Sure, it's based on an old Genta design, but the Octo has evolved so far under the careful ministrations of Bulgari's design team so as to legitimately stand tall on its own merits. It's a strong design, one that deigns to ape the past and provides a compelling argument for modernity and a versatile platform that looks great in numerous metals and treatments. And while the Octo exists in Bulgari's 'regular' watches, the Octo Finissimo takes the design to its logical, breathtaking conclusion. And the Octo Finissimo Chronograph GMT proves that, and then some.  The case There are two things that really struck me about the case of this watch. Firstly, just how well it works as a chronograph. Now, many watch designs look a little ordinary when that smooth profile has been marred by a few pushers popping out all over the place. Not so here. In fact, if it wasn't for those registers on the… Read More

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That time we made a fantasy basketball team out of celebs who wear the Bulgari Octo

Editor's note: Question: What do David Gandy, Gerard Butler, Eric Bana, Bradley Cooper and Adrien Brody all have in common? Answer: They've all been spotted wearing a Bulgari Octo. And apart from being five exceedingly good-looking dudes, they're all rather tall gents. So naturally, our fearless leader Andrew McUtchen pondered, "What would this beefcake collective be like if they were to join forces and start a basketball team?". And spare a thought for the celebs who have been relegated to the bench, because let's face it, 175cm ain't gonna cut it on this team … Jeremy Renner!  Golden State Warriors, you are on notice. If our A-list line-up of regular Bulgari Octo wearers decided to, mythically speaking, join forces on a basketball court in their on-screen personas, you'd be done. Crushed. Eliminated. Defused. Skewered. From snipers to Spartan warriors, Moonlight Sonatas (lovely Adrien, just lovely) and devastating good looks, our Octo Octet has every possible scenario covered, on and off the court. Maybe we've had too much time on our hands, or spent too long analysing Met Gala wristwear, but we've gone ahead and drawn up, not just the Octo's starting five (with allocated positions), but a pretty hard-hitting bench too…. Read More

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VIDEO: The snakelike excellence of the Bulgari Serpenti Seduttori

Most of the time we spend talking about Bulgari at the moment is dedicated to the gorgeous Octo, which, if I'm frank, makes perfect sense. But that's far from the only arrow in Bulgari's gem-set quiver. On the more feminine side of the fence there's also the venerable (and not at all venomous) Serpenti, which saw a significant revision at Baselworld this year in the form of the Serpenti Seduttori, billed as a more everyday take on the serpentine icon.  And while it's the 33mm diamond-shaped head that is the focal point, for me the slinky bracelet is the centrepiece. The links are made to represent scales, and the effect is gorgeous. For this review we opted for the yellow gold model, because honestly, while pink gold is cool, it's hard to beat the power and presence of yellow gold. The OG precious metal.  Bulgari Serpenti Seduttori price Bulgari Serpenti Seduttori, yellow gold with diamonds, $40,900 AUD Made in partnership with Bulgari. However, the opinions expressed in this article are our own in accordance with our Editorial Policy.

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Temptation strikes with Bulgari's Serpenti Seduttori 

Have you ever had a real snake wrap itself around your wrist? If not, I urge you to do so. Really. It's a wonderful sensation. If you have, you will know exactly what I mean. It feels amazingly sensuous. Gentle, warm, almost fluid. And those were pretty much my first impressions when I tried on the pink gold Bulgari Serpenti Seduttori at Baselworld earlier in the year.  Visually, the design is a much more abstracted representation of a serpent than some of its predecessors (notably, the stunning enamel and gem-set versions of the 1960s – some of which I have been lucky enough to try on my wrist over the years). However, the way it feels on the wrist makes it the most snake-like of the countless variations of Serpenti that Bulgari has produced over the past seven decades. This watch really is all about the bracelet – in the best sense. The engineering that makes those hexagonal scales (links) feel as supple as a satin ribbon is testament to Bulgari's 135-year heritage as a jeweller. Each link has been designed with a very subtly convex surface and angled cutaway around the edges. Barely perceptible details – but they are… Read More

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"Even more style than the titanium" – the black ceramic Bulgari Octo Finissimo explained by its designer

There is no designer in the watch game like Fabrizio Buonamassa Stigliani. He is sketching, pardon the millennial turn of phrase here, literally all of the time. When he's being interviewed. When he's in a room by himself waiting to be interviewed (I disturbed him in the act as I was early). And, you suspect, when he's having his breakfast at the very break of day. "Every day of my life I am drawing." That's all well and good, and almost certainly well known by now. But this is not the point of this story. There is another angle on the man that intrigues me, speaking personally. His style. His individuality. So, when he told me in a recent interview that he has been wearing a watch for more than six months straight, I had to better understand why? And which watch was it? Through the process, I learned that evolving the Finissimo from grey to black, and from titanium to ceramic was far more complex a process than it might appear. I was with Bulgari in Shanghai for the launch of more Serpenti Seduttori, a drop-shaped watch case with an extraordinary 'snake scaled' bracelet. It's typical Bulgari watchmaking for… Read More

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