Everything you need to know about Watches and Wonders Geneva 2024

Jamie Weiss

Ah, Watches and Wonders. For the uninitiated, Watches and Wonders Geneva (formerly known as the Salon International de la Haute Horlogerie or SIHH) is the watch industry’s pre-eminent trade show. For the initiated, it’s a week that’s both equal parts exhilarating and exhausting. Since Time+Tide’s inception, we’ve been attending Watches and Wonders in Geneva in person to bring you all the latest news and releases from the world’s top watch brands – and we’ll be there again this year, too.

Indeed, in 2024, we’ll have the biggest team we’ve ever had on the ground in Geneva, with team members flying in from five different countries to cover all the watches at the fair. Phew!

Read our full coverage of Watches & Wonders 2024 here.

Similarly, the 2024 edition of Watches and Wonders Geneva promises to be the biggest and most lavish edition of the fair yet, with more brands exhibiting than ever before. Here’s everything you need to know about the watch world’s biggest week, including dates, brands, events and ticket information. This article is frequently updated with new information as news drops, so bookmark this bad boy.

When is Watches and Wonders Geneva 2024?

The next edition of Watches and Wonders Geneva will be held from Tuesday 9th to Monday 15th of April, 2024. As always, we can expect plenty of brands that aren’t exhibiting at Watches and Wonders to time many of their major 2024 releases around the fair, so it will be a very busy time for the watch industry in general.

The first four days of the fair (Tuesday 9th to Friday 12th) are closed to the public – just us snotty journalists and retailers allowed – but the last three days (Saturday 12th to Monday 15th) are open to the public.

What’s new for the 2024 fair

The big news for Watches and Wonders 2024 is that a record 54 watch brands are confirmed to take part, including all of Richemont’s Maisons including Cartier, IWC Schaffhausen, Vacheron Constantin and A. Lange & Söhne as well as other big players such as Rolex, Tudor, Patek Philippe, TAG Heuer, Grand Seiko and Chopard, just to name a few.

Seven new brands will be exhibiting for the first time: ArtyA, Bremont, Eberhard & Co, Gerald Charles, Nomos Glashütte, Norqain and Raymond Weil. Additionally, H. Moser & Cie., which appeared at the 2022 fair but not at the 2023 fair, is returning to the lineup in 2024.

A few brands have dropped out of the lineup leading up to the fair including Charles Zuber and Rebellion, the latter of which has wrapped up their watchmaking division to focus on their motorsports efforts.

Earlier this year, rumours circulated that Breitling and Bulgari – two other big players in the industry – would be joining the 2024 lineup, with Breitling all but confirmed to be on board. There was also speculation that we might even see some Swatch Group brands join the fold.

However, a month out from the fair, those two brands nor any Swatch Group brands have confirmed their attendance, all but confirming they won’t be present at the fair. That’s understandable: Bulgari already attends LVMH Watch Week and Geneva Watch Days, Breitling has always liked to do things its own way, and the likelihood of the Swatch Group joining Watches & Wonders was always slim.

Another substantial change for 2024 is that the general public will also be able to attend Watches and Wonders Geneva, from Saturday 13th to Monday 15th inclusive. In previous years, Watches and Wonders has been somewhat of a closed shop, with access only granted to watch industry insiders. 2023’s edition also saw the final two days opened to the public. That was clearly a success, as they’re opening up a third day to the public for 2024.

There’ll also be a new ‘Watchmaking Village’ in downtown Geneva open to the public from Tuesday 9th to Saturday 13th that will show off watchmaking techniques as well as exhibits from major brands, plus a free concert on the evening of Thursday 11th at the Quai Général-Guisan, with the aim of getting locals even more involved in this major watchmaking event.

Which brands are at Watches and Wonders Geneva 2024?

So far, these brands have been confirmed: A. Lange & Söhne, Alpina, Angelus, Arnold & Son, ArtyA, Baume & Mercier, Beauregard, Bell & Ross, Bremont, Cartier, Chanel, Charriol, Chopard, Chronoswiss, Cyrus Genève, Czapek & Cie, Eberhard & Co., Ferdinand Berthoud, Frederique Constant, Gerald Charles, Grand Seiko, Grönefeld, H. Moser & Cie., Hautlence, Hermès, Hublot, Hysek, IWC Schaffhausen, Jaeger-LeCoultre, Laurent Ferrier, Louis Moinet, Montblanc, Nomos Glashütte, Norqain, Oris, Panerai, Parmigiani Fleurier, Patek Philippe, Pequignet, Piaget, Raymond Weil, Ressence, Roger Dubuis, Rolex, Rudis Sylva, Speake-Marin, TAG Heuer, Trilobe, Tudor, U-Boat, Ulysse Nardin, Vacheron Constantin, Van Cleef & Arpels and Zenith.

Where is Watches and Wonders Geneva 2024?

Watches and Wonders is held in Geneva, Switzerland: the world capital of luxury watchmaking and home to many of the world’s top watch brands. Watches and Wonders has expanded beyond Switzerland in recent years to Hainan and Shanghai in China. Still, Watches and Wonders Geneva remains the world’s biggest and most important watch fair, especially since the demise of Baselworld. More on that here.

Like previous years, Watches and Wonders Geneva 2024 will be at the Palexpo convention centre in Le Grand-Saconnex, just outside the city of Geneva and near Geneva Airport. Palexpo is one of Europe’s largest international convention and exhibition centres and has hosted Watches and Wonders since its inception. Palexpo is also the location of the famous Geneva Motor Show and has hosted sporting events such as the 2019 Laver Cup.

Watches and Wonders Geneva 2024 tickets

While part of the fair will be open to the public next year, tickets are now all sold out – they sold out well in advance of the fair’s dates being announced. Not to worry – if you missed out on a ticket, you’ll still be able to take part in the public events happening in the city, as well as see some of the 2024 releases for yourself at brands’ various boutiques throughout town.

Find out more about Watches and Wonders Geneva 2024 here.