THE HOME OF WATCH CULTURE
Charity auctions can often be some of the watch world’s most exciting events, as brands stretch their creativity for one-off watches that are instantly collectible.…
We used to run a series called Fantasy Watch Ambassador where the Time+Tide team had a fantasy draft on behalf of various watch brands, pairing them with…
Chinese watchmaking has been getting an increasing amount of recognition, and deservedly so, with CIGA Design seemingly leading this expansion. First being awarded the Challenge…
During the farewell tour of the 5711 Nautilus, we were led to believe the model was bidding adieu from the catalogue – at least in…
During the early hours of Monday morning, there was a brazen smash-and-grab raid at the Swatch store in Amsterdam. After forcing entry, a hooded man…
Driving gloves and a racing watch. It’s a combination that gets the blood flowing of any watch collector who dreams of being Steve McQueen in…
Omega have been at the forefront of vintage-inspired sports watches for quite some time, and the latest revamp of the Omega Speedmaster ‘57 shows what…
You might call it a slightly premature house-warming party. The Time+Tide HQ recently moved into Collins Street in the heart of Melbourne’s CBD and, while…
One of the biggest gripes in the watch marketplace is accessibility. For example, when the MoonSwatch launched, and it was revealed it would only be…
Frederique Constant and Alpina are two brands that have existed under the Citizen Watch group umbrella for some time. Each bring something special to the…
Watch lovers are obsessed with accurate timekeeping, and brands always look to standout with various certifications – whether COSC, METAS or Superlative Chronometer standards among…
For years, Swiss brands have heavily invested in the Chinese market. Which has made sense, as year after year, the watch market there continues to…
Oscar Piastri is one of the hottest properties of the F1 rookie market in living memory. In fact, despite confirmation that he would be racing…
It is kind of a shame that a barometer for the success of a watch reference is when it is not readily available to purchase…
With Swatch Group’s CEO Nicholas Hayek admitting "there could be another collaboration" which watch could get the MoonSwatch treatment next?
When you ask many collectors what got them into watches, you’ll often hear them attribute the spark to James Bond. The charismatic secret agent is…
There is little mystery about the seismic impact of the MoonSwatch on Swatch sales. The brand can simply not make enough of them, and despite…
About Effing Time is a new podcast slash beautifully filmed show about watches that just dropped a promo on our YouTube channel and our socials.…
As soon as the Rolex GMT Master II 126720VNTR was unveiled at Watches & Wonders, the great destro debate ensued. Rolex thrives on incremental updates,…
Jean-Claude Biver is a legend in the watch world. He’s fended off the quartz crisis, revived Blancpain, rejuvenated Omega and headed Hublot, TAG Heuer and,…
In 1953, the Blancpain Fifty Fathoms became the first modern dive watch that was readily available to consumers. Tackling the practical requests of French Navy…
How about that? Normally seen as a procession around the streets of Monaco, this year’s edition was anything but dull due to heavy rain right…
It’s no secret that buying a Rolex at retail is getting harder than ever – with many referring to their sports watches as “unobtanium”. But…
At its annual development conference, Google unveiled the upcoming Pixel Watch, which will combine its native Wear operating system with health-tracking features borrowed from Fitbit…
Let me just say from the outset that if you are in London, or any of the locations this exhibition will eventually travel to, this…
US Customs and Border Protection officers in Indianapolis have revealed they seized two big shipments of fake Rolex watches at the end of April. The…
With any sort of commercial product, the choice of colour plays a crucial role in attracting the consumer. But watchmaking is a game of precision,…
Years ago, when I watched the documentary The Watchmaker’s Apprentice, which details the journey of George Daniels and the path of watchmaker Roger W. Smith becoming…
RICHARD MELEE: Richard Mille is indisputably one of the most sought-after brands in the sporting wold, with superstar athletes across a huge range of disciplines…
Amir Khan has become the latest celebrity victim of watch crime after the British boxer was robbed at gun-point in London last night. The former…
Fortis is no stranger to outer space. The 1962 Spacematic presented to Gemini astronauts paved the way for Fortis’ space-dwelling endeavours, before partnering cosmonaut expeditions…
Last week at Watches & Wonders, I suspect that the watch that was discussed most regularly and with most animation wasn’t even released at the…
“Sometimes we have to make a tough decision,” Zenith CEO Julien Tornare tells Andrew in a bombshell revelation in this video. “We decided to stop…
Usually the hottest watches of the year have huge launch events, major press conferences and keynotes, and sizable social media and marketing campaigns. But last…
High-fashion, low rent refers to the playful relationship between the rarified objects in life with the more mass-produced and accessible. G-Shock often delivers great examples…
Too often when we discuss Rolex watches, we have to mention their availability issues. Their “unobtanium” status has rubbed up many people the wrong way…
Editor’s note: With Watches & Wonders on the horizon, the rumour mill is about to crank up again in earnest as predictions swirl as to…
Anyone that lives in Australia and loves watches knows what I’m about to say is 100 per cent true. Not having Hamilton readily available in…
“Let’s get physical!” suggested Olivia Newton-John while sporting a towelling headband and a come-hither smile in her 1981 smash-hit. Forty years on, it’s a message…
There’s a watch out there that could genuinely change your life. It could make you happier, healthier and more successful. It could help you regain…
If you’re an ambitious tennis player, you could do a whole lot worse than start wearing a Rado. Consider the evidence. Former ambassador, Andy Murray…
Watches with real military heritage carry a special allure to them – something that has been recognised both by enthusiasts and collectors. There’s a reassuring…
“Hi. I’m Jeremy and I’m honoured to be the new Social Media Manager for Time+Tide. I’ll be behind the scenes engaging with all of you,…
Editor’s note: Brendan Cunningham is a Professor of Economics at Eastern Connecticut State University and the man behind Horolonomics, a blog that explores the economic issues…
This week, the watch world was eagerly awaiting what the result of “lot 1T” would be, and, not if it would break the record for…
You know those calm-headed people who are inherently non-judgemental? Rather than leap to a hasty conclusion they patiently analyse an issue from every perspective, let…
Earlier this year, Patek Philippe announced that the Nautilus, the most sought-after watch in the entire world, was being retired. The acclaimed reference would have…
How do you communicate true quality? It’s a question that many brands face as they try to capture the attention of collectors today. For big…
Wear and tear often bolsters the appeal of a vintage watch. Picture a chronograph dial aged to a warm tropical hue, or a diver’s watch…
Michael Jordan famously said that “you miss 100% of the shots you don’t take”. But the risk/reward ratio on his latest investment looks promising. The basketball legend joined…
If you’ve been collecting watches for any meaningful length of time, you’ve probably got the storage of said timepieces sorted out. But let me ask…
On Thursday night, I was able to attend an event hosted by Worn And Wound with Farer as their guest at the New York City…
The reason for this video was a late-arriving strap for our Doxa SUB 600T ‘pacific’. Necessity dictated that, with time running out to shoot a…
With Baume & Mercier's Riviera Virtual Try-On System you can test watches in 3D with your phone from the comfort of your home.
Lance “Buddy” Franklin is a sporting giant in both the literal and metaphorical sense. Standing at 1.99m tall, the Sydney Swans forward is the seventh-greatest…
Luxury watches can command exorbitant price tags at charity auctions and when piece uniques are on the table, the bidding wars inevitably heat up. We…
What’s been the most visually bonkers watch of the year? Possible contenders would have to include the Louis Vuitton Carpe Diem and the MB&F M.A.D.1…
The Wilsdorf group are generally very secretive about their upcoming projects, so when a potential leak makes its way onto the internet all our hearts…
When I say ‘our’ there in the title; ‘our’ Night Surfer, a nickname this watch adopted early on when the vertical gradient of the dial…
Forget car-jacking or bag-snatching. A street thief in Birmingham used a different technique to steal a woman’s Rolex clean off her wrist after employing what…
Announcing: The ZENITH X TIME+TIDE ‘NIGHT SURFER’ Limited Edition, launching Tuesday 12th October at 2pm CET/ 11pm AEDT. CLICK HERE TO REGISTER YOUR INTEREST
Brand ambassadors are a huge promotional tool for brands today, aligning their products with famous faces to extend the reach and awareness for their timepieces.…
EDITOR’S PICK: From Grand Seiko to Kurono, Japanese watchmaking increasingly feels to be in the ascendancy. But the lesser known Orient Watches have also gained…