Grand Seiko extends warranty period from three to five years for all purchases made after 1/1/2021

Zach Blass

Usually when we discuss Grand Seiko it’s all about their faceted designs, nature-inspired dials, and the value they pose against their Swiss competitors with the great amount of hand-finishing they present at lower price points. Now another box can get ticked off for buyers of the brand with the news that Grand Seiko recently announced a five year warranty period.

Grand Seiko explains: “Today, Grand Seiko is proud to announce that it is extending the warranty from three to five years on all of its timepieces purchased at any authorized retail partner worldwide. The new five-year warranty will take effect from October 1, 2021, and will also be applied to any Grand Seiko watch purchased on or after January 1, 2021. Furthermore, the warranty information of each watch will be registered online to provide a more accurate and prompt after-sales service.”

In the realm of modern manufacturing, watches are built in a more robust manner than ever before. To increase the value of their offerings, some brands have began to extend the warranty period of their timepieces as a sign of faith in their finished products and the longevity that is associated with these objects. After all that is what separates a watch from an Apple Watch. There is no certain death for a quality timepiece. So long as it is properly cared for, it can be an heirloom passed down for generations – an immortal timekeeper.

While not the first to boast such a warranty timeframe, it is a phenomenal and welcome bonus when considering future novelties from Grand Seiko that only makes upcoming purchases that much more alluring – as well as adding value to purchases made after January 1st of this year. It also reaffirms their grammar of design, in which robustness is a foundational pillar. The warranty will continue to have the same scope of coverage, continuing the high-quality of after-sales service the brand already provides.

According to Grand Seiko, “The new warranty will continue to cover the watch head (movement and case) and metal bracelet. Each and every watch will be handled with extraordinary care by the experienced and certified watchmakers at the growing number of authorized Grand Seiko Service Centers.”

This statement is great news, as it showcases the fact that Grand Seiko is working to grow the number of points of service so that not all pieces need to go back to Japan (although some ultimately will depending on the nature of required service). This ultimately cuts down the waiting period between handing your watch over for service and receiving it back for your enjoyment on the wrist.