Baume & Mercier updates their digital sales experience with the Virtual Try-On System

Fergus Nash

Baume & Mercier’s modern range of Riviera sports watches are all about bringing retro design into the modern era. Whether it’s the integrated bracelet becoming smoother, the dodecagonal bezel getting fatter, or the dial becoming more detailed, each element of the watch has been rethought to fit in more closely with the luxury lifestyle that it’s namesake represents. So, after the watch itself has been updated, what’s next? Logically, it’s to modernise the experience surrounding its purchase.

The COVID-19 pandemic has changed a lot about our world. It single-handedly saved QR code technology from fading into obscurity for one, but it also forced the world of retail into selling their products from an empty showroom. We even saw the likes of Patek Philippe enter the realm of online sales, forcing the prestige brick-and-mortar boutiques to take a backseat so that the sales could keep on rolling. The main issue with this, lies in the logistics of proper pre-purchase diligence. Would you want to spend thousands of dollars without knowing how a watch may fit on your wrist?

Enter the new Riviera Virtual Try-On System. It’s been around for a few years under several guises, however Baume & Mercier have undoubtedly found the most seamless integration of this technology. You don’t need to cut out strips of paper, or take a bunch of photos of your wrist. There’s no third-party app or sign-up, you can just simply click on the watch you like and point the camera at your wrist. It’s certainly no replacement for seeing the watch up close, but there’s definitely an amount of peace of mind gained from seeing a 3D approximation to see if the size and shape is flattering on you.

Whether or not you’ve been interested in the Riviera range before now, we highly recommend heading over to the Baume & Mercier website to play around with it.