Bremont have relied on old-fashioned techniques to build their business. Firstly, they made a pretty great product. Anyone who’s held a Bremont in their hands will attest to that. They put their watch in a movie. They make watches for the military. And when it came to spreading the word in America, co-founders of Bremont, Nick and Giles English, literally hit the road on an ‘English Tour’ of the country. Starting on the 12th September this year, Nick drove a 1970 E-Type Series 2 Jaguar, restored by their late father, while Giles was at the wheel of a 1973 Porsche 911T, over 5300km from New York to San Antonio. The ‘English Tour’ took in some of Bremont’s Authorised Dealers, watch clubs and iconic landmarks. And who was the better driver out of the two brothers? “I am not sure either one of us is any good,” says Giles, “so I would say equally bad, but very enthusiastic.” Look out bollards, look out road-hogging SUVs, look out crazy American wildlife (I’m looking at you, huge bear), here come the Bremont brothers with their two cars that have a combined age of 90 years. I emailed Giles midway through the tour and asked how it was going, and in the… Read More
The upstart British brand has been producing aviation inspired timepieces since 2002.
Editor’s Note: We’ve done over 1400 posts at Time+Tide, but I reckon I could count on one hand the number of stories that have featured employees whose title doesn’t start with Chief, Head, President or Vice. After speaking to Paul Gray, Boutique Manager of Bremont’s flagship store in Royal Exchange London, for a lazy afternoon at our HQ, I realised what we’ve been missing all this time. It’s the view of a company from within. The comments on culture, internal leadership and founder mythology that actually make for very interesting listening. When Paul Gray first picked up a Bremont watch in 2009, he was not struck by a lightning bolt. He did not quit his job at Jura – where he worked with brands like Sinn, Nomos, Bell & Ross among others – and beg to join the then fledgling brand. Jura were, in fact, keen on working with Bremont, but Paul was straight up perplexed. “They kept saying, check out that Martin Baker watch. I looked at it. It was a nice watch, a tough little watch, but I wasn’t getting it. What is it about it?” “But then, you put it on your wrist, you feel it, you look at it, and… Read More
There’s a substantial overlap between watch people and car people, and that’s particularly true of classic car enthusiasts. Hence, in 2014 when Jaguar announced it was producing six recreations of its iconic Lightweight E-Type, English watchmaker Bremont announced that it would release a complementary limited edition range of Lightweight E-Type watches. With cases created from white gold and aluminium from the reproduction Lightweight’s off-cuts, each of the six Bremonts featured the Vehicle Identification Number (VIN) of its corresponding car, and a rotor made from aluminium used in the original 1963 Lightweight. With price tags hovering around $US1.5m for the cars and US$40,000 for the timepieces, it was a relief when Bremont released a more accessible range of watches to celebrate the Jaguar partnership – namely the MKI, MKII and, you guessed it, MKIII. Aside from having a slimmer case in stainless steel and the addition of a date window at six o’clock, the 43mm MKI is almost identical to the original Lightweight version. Jaguar’s Ian Callum – one of the most famous car designers in the world today – had a hand in designing the dashboard-inspired dial, while the automatic movement is Bremont’s premier proprietary movement, the BWC/01, made by… Read More
Contrary to what you might expect, the greatest asset of English brand Bremont aren’t their watches. Their greatest asset is the longstanding and extremely positive relationship with military pilots the world over. And nowhere is this better demonstrated than with the Bremont Martin Baker MBI, available only to people who have survived a live ejection from an active military aircraft equipped with a Martin Baker ejection seat. That’s a pretty elite club. Turns out Jimmy Fallon’s father-in-law is a former USMC pilot is an eligible member, so Jimmy gave him an MBI live on TV. It’s 4:32 well worth watching (for the English accent alone). Money can’t buy you marketing this good.
Name: Matt Watch: Bremont ALT1-WT What – is the story behind your Bremont ALT1? I’ve long been a fan of Pilot’s watches, beginning with my first purchase of a Citizen Wingman when I was learning to fly 15 years ago. This served me well working in the Kimberly for several years. As my interest in watches grew, I planned to one day purchase a Navitimer, in my opinion a classic that has a look that will never date. The slide rule, while accurate and functional is – as any pilot will tell you – of no great use in the real world. The only thing I ever used it for on my Wingman was currency conversion. An employer change requiring a good deal of travel throughout the country and overseas quickly led to the realisation that the most useful complication in a Pilot’s watch is a GMT hand. While it’s useful for travel, its purpose is served best in day to day flying activities, as all time mesasurement in aviation is in GMT/UTC. This includes everything from weather forecasts to ETAs passed to air traffic control. To be able to quickly glance at the UTC time rather than having to… Read More
At Time+Tide we’re all about stories. And when it comes to brand stories few have a better one than British watch brand Bremont. The brand has a rich (and legitimate) history of aviation, and all the tragedy and triumph required for a good story. But we will tell that tale another day, in more detail. Today let’s focus on one watch. It is a watch that, in many ways encapsulates the spirit of Bremont – ideologically and commercially. That watch is, of course the Martin-Baker II (hereafter MBII). The MBII is named after the aviation company Martin-Baker, who produce the majority of the worlds ejection seats. The exclusive MBI (available only to those who have been strapped into an ejection seat when it deploys) and the more accessible MBII was designed to withstand the extreme forces involved in hurtling out of a fast moving plane. Thankfully for us earthbound mortals it’s not only tested beyond endurance, but very attractive. The Bremont Trip-Tick case construction is the most visible element of this watch, thanks to the heavily gnarled and anodized aluminium barrel (Orange in this case – Red is reserved for the MBIs). The watch further stands out from the crowd… Read More