CELEBRITY WATCH DEATH MATCH: Jay-Z Vs. Drake’s watch collection – and the winner is… CELEBRITY WATCH DEATH MATCH: Jay-Z Vs. Drake’s watch collection – and the winner is…

CELEBRITY WATCH DEATH MATCH: Jay-Z Vs. Drake’s watch collection – and the winner is…

James Robinson

Well, the results are in for the inaugural round of Celebrity Watch Death Match, and everything is coming up not just roses for Jay-Z, but “Rose Gold Concepts”. Which the man himself raps about in ‘Summer’ from the Everything Is Love album, a reference to his Royal Oak Concept Tourbillon Chronograph in 18KT Rose Gold.

"Who's your Daddy, Champagne Papi?" Jay-Z is all smiles in his Royal Oak Concept Tourbillon Chronograph in 18KT Rose Gold after being informed of his win over Drake in Time+Tide's first Celebrity Watch Death Match
“Who’s your Daddy, Champagne Papi?” Jay-Z is all smiles in his Royal Oak Concept Tourbillon Chronograph in 18KT Rose Gold after being informed of his win over Drake in Time+Tide’s first Celebrity Watch Death Match

Hove smashed Drizzy across four categories by three winning watches to one, though things did get tight in the ‘Modded & Murdered’ category, where he prevailed with a margin of just six per cent, his Franck Muller modified Rolex just beating out the murdered and iced Nautilus.

Dress watch to die for:

Result: 87% for the Jaeger-LeCoultre and 13% for the RM.

So there you have it, vindication for yours truly. Jay-Z’s Jaeger-LeCoultre Grande Reverso Ultra-Thin Tribute to 1931 Pink Gold Ref. 2782521 is such a good thing, as opposed to that fully iced-out, ladies RM with Cuban bracelet … talk about extra.

Modded and murdered out mayhem:

Result: Oooooh, just 6% in it, with Patek netting 43% vs 57% for the Rolex.

A closer result than the blowout in the dress watch showdown, but still, let history show you were with me – I was on the money again with this one. Perhaps Mr Abloh should stick to designing overpriced streetwear for wealthy, juvenile hype beasts.

Weekend warrior:


Result: 73% for the Rolex and 27% for Hove’s eponymous Hublot.

Boom, we’re on the same page again. That’s not to say that Hova’s Hublot isn’t a banging watch … it is, and it’s got the man’s name on the dial. But — and it’s a big but — it seems that the golden rule is you can’t mess with a solid 18k yellow gold day-date with that big old factory drip on the dial and bezel … weekend watches just don’t get flexier than that.

Deathblow, the ultimate flex piece:

Result: 21% for the RM Seduction Machine vs 79% for that PP Grand Master Flash

I tell you what, my finger must be well and truly on the collective pulse of watch world, because that’s a 100 per cent hit rate across all four categories. And how could it not be — almost nothing’s going to beat a Patek Philippe Grandmaster Chime Ref. 6300G, certainly n0t a watch that appears to have borrowed some of Harvey Weinstein’s favourite pick-up lines. I’ve also gathered some of our favourite comments from Facebook and Instagram, which you can enjoy below:

Dan on FB wrote: “Wow is that a rapper with a watch that only has FACTORY diamonds on it? I don’t believe my eyes.”

On Insta, @bdigi249 wasn’t down with the majority, he wrote: “Jay-Z. Stop. Money doesn’t buy taste in watches.”

And finally, @oghmainf left us with this insightful … insight: “Jay-Z has tasteful pieces in his collection. The other guy is at best nouveau riche level.”

So, there you have it, the odd clapback notwithstanding, Jay-Z’s watch collection has resoundingly defeated Drake’s. Stay tuned next week for the next instalment of Celebrity Watch Death Match. It’s going to be a doozy.