Overnight Nomos dropped 10 new references – five models, each executed in a white dial with blue details or a champagne dial with neon orange highlights – that represent a significant update of their core lines. The new collection is called the neomatik First Edition and, besides the new dials and updated cases, the big news is that all 10 are powered by Nomos’ slender, completely in-house automatic calibre, the DUW 30001 – a movement that, incidentally, cost around 15 million Euro to develop. It’s unusual for a brand to make such a big announcement outside of Baselworld, but Nomos isn’t your typical brand. In fact, they promise they’ll have yet more new neomatiks for Baselworld 2016 – as a result, the neomatik First Edition will only be produced in 2015. So, get them while you can.
There aren’t a lot of Nomos’ in Melbourne – so when I spotted one on the impeccably styled coffee and fashion filled Instagram of @mrgumbatron (AKA Lex) I knew I had to get a closer look. A few emails later we met at Patricia, one of the most ‘Melbourne’ café’s imaginable – down a lane, no chairs, and great coffee. If Nomos was a café it’d be Patricia, clean design and hipster cool. What’s your watch: It’s the Nomos Club ‘dunkel’ When did you get it? I got this watch second-hand, off a gentleman who was buying a Nomos Orion. And I actually met him here to buy it (at this point it should be noted that Lex did not choose the venue) so it’s a pretty small world. Why this one? To be honest the Club never really was my first choice. I was always into the Tangente. But there’s something about the Club that grows on you, it’s a little bit retro, a little bit sporty. But what I really love about Nomos as a brand is how understated it is, as well as the design philosophy behind it. What’s next? I’d love to track down a Tangente Toki… Read More
The story in a second: The new Nomos Minimatik is a slim and elegant watch in classic Nomos style. The most impressive thing about it is the new DUW 3001 movement that makes it tick. If you came here looking for our expert and erudite opinion on the brand new Nomos Minimatik I’ve got to apologise in advance – because I’m going to spend a good chunk of this article talking about the least visible aspect of the watch – the movement. The Minimatik is a big deal because of the DUW 3001 movement that powers it. It’s Nomos’ second movement (and first auto) featuring their new completely in-house escapement, the impressive swing system that they introduced last year. It comes in at a super slim 3.2mm high, but also manages to be robust and reliable enough to meet chronometer standards. No easy feat for a mass production movement. The DUW 3001 will be the new Nomos workhorse. Flexible enough to comfortably fit inside the slimmest dresswatch, or to form the base for whatever complications Nomos can come up with. This is the movement that will elevate the brand from well respected and slightly quirky German indies to industry powerhouse in the… Read More
First Impressions: The just announced Metro 38 Datum is a toned down version of the original. Nomos have sacrificed some of the design quirkiness, and the result is a more commercially minded watch. Nomos have gone from strength to strength lately; with critically acclaimed new watches and impressive technical developments, all done within their distinctive house, or Bauhaus if you were going to be cute, style. The new Nomos Metro 38 Datum is the latest expression of their signature aesthetic. Last year Nomos announced the Metro, a brand new line powered by their brand new in-house escapement – the swing system. This announcement was big news – it’s almost unprecedented for a company the size of Nomos to develop and produce an escapement in-house. It is the timekeeping heart of a mechanical watch that consists of the balance wheel, balance spring, escape wheel and pallet. It is notoriously difficult and expensive to produce. Which is why 99% of watch companies buy these components in. But by investing in the swing system Nomos can now proceed to grow, untroubled by the supply issues that perennially plague the rest of the industry. So that’s the new movement, but what of the new watch?… Read More
If you haven’t heard of Nomos in Australia, we wouldn’t be too surprised. The small (yet punchy) brand from the German watchmaking hub of Glashütte has been making watches since 1990. In the subsequent years they’ve carved out a clear niche with their typically Teutonic timepieces. Nomos draw heavy inspiration from the Bauhaus design school, and their clean lines and deceptively simple dials make their watches instantly recognizable. Nomos is associated with watches on the dressier end of the spectrum, and while they certainly make casual watches, until recently, if you had suggested a Nomos sports watch chances are the majority of watch lovers would have looked at you askance and (depending on how well you knew them) maybe sniggered a little. But last year Nomos surprised everyone by releasing a sports watch, the jauntily titled Ahoi. But, in typical Nomos style you won’t find a tachymetre or a dive bezel anywhere on the Ahoi. It’s perhaps the most minimal sports watch we can imagine. Baselworld 2014 saw Nomos offer a second version of the Ahoi. In contrast to the clean white dial of the original the Ahoi Atlantik (Atlantic with a ‘k’ – just so you know they’re German)… Read More
Unsurprisingly, a large and important part of the business of selling luxury watches is marketing. Watch brand marketing comes in many guises. Some brands beat you over the head with adverts, ambassadors and images of places you’d rather be. Other brands rely on a more subtle approach, creating a feeling of exclusivity and prestige. The best marketing accurately represents the brand. Not only the watches, but the company and the people who work there. Few brands are as successful in this regard as Glashuütte favourites – Nomos. In fact, very few brands are as comfortable as Nomos with being self-referentially playful with their marketing (I mean come on – clearly this dial is grey, why call it blue?), but with watches this good, you can afford to have a little fun. Case in point – the latest update of the Zurich Weltzeit (AKA the Zurich Worldtimer) ‘True Blue’. By the way, this is clearly a watch made for the Australian market. Why else have the dial in “true blue”, which is we all know is a patented Australian pantone? If you’re at all confused by the last sentence click here. When the Zurich Worldtimer was first released it made waves for its… Read More