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Articles tagged with 'microbrand'

MICRO MONDAYS: Ollech & Wajs are the tool watch company you should check out if utilitarian is your thing
Micro Mondays
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MICRO MONDAYS: Ollech & Wajs are the tool watch company you should check out if utilitarian is your thing

This week on Micro Mondays, we are looking at a brand that is a little older than most of the watch manufacturers we feature in…
MICRO MONDAYS: AHW Studio, jewellery for the watch enthusiast
Micro Mondays
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MICRO MONDAYS: AHW Studio, jewellery for the watch enthusiast

Often in the watch community, it’s difficult to celebrate the art of horology in any other way than simply wearing a watch. I mean, sure,…
MICRO MONDAYS: Meet Mk II Watches
Micro Mondays
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MICRO MONDAYS: Meet Mk II Watches

For many in the watchmaking world, the word homage is as dirty as the word quartz. Despite this, I would hazard a guess that most who…
MICRO MONDAYS: Autodromo, for the rev-head that drives tastefully, or the watch lover that lives adventurously
Micro Mondays
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MICRO MONDAYS: Autodromo, for the rev-head that drives tastefully, or the watch lover that lives adventurously

It’s Monday, baby! June. The. First. I’ll skip the “pinch and a punch” nonsense – the first half of this year has been a dystopian…
MICRO MONDAYS: Three key models that are on the way to making Halios a household(ish) name
Micro Mondays
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MICRO MONDAYS: Three key models that are on the way to making Halios a household(ish) name

Monday is once again upon us, and here in Melbourne, Australia that means we’re oh so close to things starting to crawl back to normality,…
MICRO MONDAYS: Briston Watches & the Clubmaster Diver
Micro Mondays
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MICRO MONDAYS: Briston Watches & the Clubmaster Diver

Editor’s note: It’s somehow Monday again, and while that would normally mean feelings of malaise and discontent, since this pandemic shifted into top gear and…
MICRO MONDAYS: Introducing Marnaut, the sub-$1k 300m dive watch with the sea urchin dot-pattern dial
Micro Mondays
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MICRO MONDAYS: Introducing Marnaut, the sub-$1k 300m dive watch with the sea urchin dot-pattern dial

Mario Jutronic’s marine-themed microbrand Marnaut is a breath of fresh ocean air. It was beginning to seem impossible that a retro-flavoured dive watch could bring…
How to make money by starting a Minimalist watch brand
Opinion
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How to make money by starting a Minimalist watch brand

Editor’s note: The Minimalist watch brand is an unrelenting feature in the Sponsored section of your Instagram feed, and isn’t going away anytime soon. So…
Casual Friday: Why we’re having our first ‘Indie Explorer’ event and what it’s all about
Micro Mondays
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Casual Friday: Why we’re having our first ‘Indie Explorer’ event and what it’s all about

When I started Time+Tide, back in 2014, I was interested in microbrands. This afternoon, six years later, we will have our first ‘Indie Explorer’ event…
Join us at our first ever ‘Indie Explorer’ night at Time+Tide HQ in Melbourne
News
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Join us at our first ever ‘Indie Explorer’ night at Time+Tide HQ in Melbourne

Friday, February 28 will be our first ‘Indie Explorer’ night at Time+Tide HQ, with a number of small, lesser-known brands on hand for exploration. They…
INTRODUCING: The Batavi Kosmopoliet GMT
Introducing
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INTRODUCING: The Batavi Kosmopoliet GMT

Hailing from Amsterdam, Batavi watches are a microbrand keen on paying homage to the famous tool watches of yesteryear, with a modern and novel twist.…
A guide to microbrand watches with big-box quality under $6000
Lists
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A guide to microbrand watches with big-box quality under $6000

How to define microbrand watches is a conversation topic that has worn out many watch journalists’ tongues. With proposed criteria ranging from price to retail…
Is this the most accessible true worldtimer on the market right now? The Christopher Ward C1 Grand Malvern Worldtimer
Watch Reviews
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Is this the most accessible true worldtimer on the market right now? The Christopher Ward C1 Grand Malvern Worldtimer

Editor’s note: Christopher Ward is a name that pops up whenever someone is looking for a watch that offers a solid value proposition, and this…
INTRODUCING: The Raketa Copernic
Introducing
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INTRODUCING: The Raketa Copernic

Russian watchmaker Raketa has just released a modern interpretation of its classic Raketa Copernic wristwatch, and it is a uniquely compelling timepiece. First created in…
Seeing ghosts with Creux Automatiq
Watch Reviews
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Seeing ghosts with Creux Automatiq

Editor’s note: When we’re talking about fine watches, our eyes are typically drawn to Switzerland and (to a lesser extent) Germany and Japan. But occasionally…
RECOMMENDED READING: Farer’s growth begs the question – when does a microbrand stop being micro? 
News
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RECOMMENDED READING: Farer’s growth begs the question – when does a microbrand stop being micro? 

Broadly speaking, microbrand is a term used to describe smaller watch brands — typically with few staff, outsourced production and a direct-to-consumer business model. The…
HANDS-ON: Creux Automatiq evolve their offering with the Diamondback CA-08
Watch Reviews
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HANDS-ON: Creux Automatiq evolve their offering with the Diamondback CA-08

Last year I had the pleasure of reviewing the Ghost Explorer, a contemporarily styled sports watch from Australian-based Creux Automatiq. It was a surprisingly sophisticated…
LIST: 5 sporty Kickstarter watches that caught our eye
Lists
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LIST: 5 sporty Kickstarter watches that caught our eye

Here at Time+Tide we receive a lot – and I mean A LOT – of emails from young brands directing us to their new watch…
HOW TO: Start your own ‘minimalist’ watch brand
Opinion
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HOW TO: Start your own ‘minimalist’ watch brand

We all have friends who wear watches made by brands like Daniel Wellington and The Horse. We also all know that these watches are, essentially, identical.…
EDITOR’S PICK: The Aegir CD-2, a dive watch made by… wait for it… an ACTUAL diver
Watch Reviews
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EDITOR’S PICK: The Aegir CD-2, a dive watch made by… wait for it… an ACTUAL diver

Editor’s note: There’s nothing that watch journos love more than a watch with a story. Marketing departments know this, and try hard (sometimes too hard)…
EVENT: 6 standout, and frighteningly affordable, watches from the worn&wound Wind-Up Watch Fair 2016
News
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EVENT: 6 standout, and frighteningly affordable, watches from the worn&wound Wind-Up Watch Fair 2016

Editor’s note: From where we stand, the Wind-Up Watch Fair 2016, run by the boys from worn&wound seemed to kick a lot of ass. Over 15,000…
HANDS-ON: The Haigh & Hastings M2 Diver
Watch Reviews
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HANDS-ON: The Haigh & Hastings M2 Diver

The Worn & Wound Take: As part of Australian Watch Week we’re asking watch microbrand specialists Worn & Wound for their off the cuff take on every watch we review:…
NEWS: Filson watch collection announced
News
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NEWS: Filson watch collection announced

All-American apparel and portage manufacturers Filson have just announced their first watch collection, which shouldn’t be too surprising, for reasons explained below. In case you’re…