Editor’s note: The Minimalist watch brand is an unrelenting feature in the Sponsored section of your Instagram feed, and isn’t going away anytime soon. So if you were thinking of capitalising on some horological high-street chic without wasting any time in learning about the history of watchmaking, please enjoy this step-by-step guide to starting your own minimalist watch brand. It’s not as hard as you think.
We all have friends who wear watches made by brands like Daniel Wellington and The Horse. We also all know that these watches are, essentially, identical. Yet somehow these simple quartz dress watch lookalikes seem to net their savvy owners massive piles of dosh. Some of us may have even wondered about starting our own minimalist brand like this (I know I have). Well, wonder no more as someone (who has chosen to remain anonymous) has uploaded a helpful guide to Imgur. Here’s the original, but we’ve reposted it in full below. Bravo, mystery writer. Enjoy.