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Record auction prices, crazy hype, growing waiting lists… Are luxury watches becoming more popular? An economics professor crunches the numbers
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Record auction prices, crazy hype, growing waiting lists… Are luxury watches becoming more popular? An economics professor crunches the numbers

Editor’s note: Brendan Cunningham is a Professor of Economics at Eastern Connecticut State University and the man behind Horolonomics, a blog that explores the economic issues…
VIDEO: How to buy your partner a watch for Christmas
Opinion
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VIDEO: How to buy your partner a watch for Christmas

EDITOR’S NOTE: What’s that you say? It’s already Christmas? Oh well, better late than never I suppose. Plus there’s always next year, too. This video…
From G-Shock to Rolex: the Time+Tide team reveals the watch they wore the most in 2021
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From G-Shock to Rolex: the Time+Tide team reveals the watch they wore the most in 2021

One of the greatest horological tragedies is a beautiful watch that languishes unworn in a safety deposit box for years on end. That’s because watches…
WHAT TWEAKS MY TOURB: The Seiko VK64 mechaquartz chronograph movement
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WHAT TWEAKS MY TOURB: The Seiko VK64 mechaquartz chronograph movement

If you read my last What Tweaks My Tourb, then you know that making the most of a dial is very important to me. One off-putting…
WHAT TWEAKS MY TOURB: Why asymmetrical running seconds drive me crazy
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WHAT TWEAKS MY TOURB: Why asymmetrical running seconds drive me crazy

Taste is subjective, we all have our individual preferences – therefore what irks me may not necessarily irk you. But What Tweaks My Tourb is…
The worst thing I’ve ever done to a watch (or why you shouldn’t dunk an Omega Seamaster in Berocca)
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The worst thing I’ve ever done to a watch (or why you shouldn’t dunk an Omega Seamaster in Berocca)

Wear and tear often bolsters the appeal of a vintage watch. Picture a chronograph dial aged to a warm tropical hue, or a diver’s watch…
WHAT TWEAKS MY TOURB: Clasps that create fixed length longer than the lug-to-lug measurement of a case
Opinion
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WHAT TWEAKS MY TOURB: Clasps that create fixed length longer than the lug-to-lug measurement of a case

Editor’s Note: Welcome to our new series, “What Tweaks My Tourb” in which Zach shares the watch-related irks and peeves that leave him exasperated. First up:…
EDITOR’S PICKS: The best Grand Seiko watches – and movements – according to @mrgrandseiko
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EDITOR’S PICKS: The best Grand Seiko watches – and movements – according to @mrgrandseiko

Editor’s note: Quality not quantity? Grand Seiko proves that you can actually do both. The sheer output of the Japanese brand is extraordinary. It feels…
My 3-year-old is fascinated by watches. So why do I feel so conflicted?
Opinion
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My 3-year-old is fascinated by watches. So why do I feel so conflicted?

So I was tidying up my kids’ playroom, forlornly trying to return a vague semblance of order to the overturned buckets of Lego and stray pieces…
The Collector’s Crossroads: Why I don’t have a grail watch
Opinion
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The Collector’s Crossroads: Why I don’t have a grail watch

It’s that time of year again. Black Friday. Where authorised dealers are pitching some of the best deals you’ve seen all year. Brands are ready…
EDITOR’S PICK: Wondering if you could pull off a gold watch? Here’s what you need to know
Opinion
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EDITOR’S PICK: Wondering if you could pull off a gold watch? Here’s what you need to know

EDITOR’S NOTE: Right now, steel sports watches from the likes of Rolex, Patek Philippe and Audemars Piguet have become some of the most lusted after watches…
OPINION: The second-hand watch boom and the elephant in the room
Opinion
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OPINION: The second-hand watch boom and the elephant in the room

A watch is a curiously intimate possession. It’s worn on a person’s skin right next to their beating pulse as they engage in all the…
EDITOR’S PICK: How I learned to stop worrying and appreciate the brilliance of quartz
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EDITOR’S PICK: How I learned to stop worrying and appreciate the brilliance of quartz

EDITOR’S NOTE:  The notion of a luxury quartz watch should never have been a contradiction in terms. Thankfully, a growing number of high-end brands have…
EDITOR’S PICK: @fakewatchbusta asks, is it EVER ok to wear a fake watch?
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EDITOR’S PICK: @fakewatchbusta asks, is it EVER ok to wear a fake watch?

Editor’s Note: In an interview from the forthcoming issue of NOW, Time+Tide’s annual Watch Buying Guide, we interviewed a guy who unrepentantly wears a fake…
The Collector’s Crossroads: The need to defend my watch choices online
Opinion
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The Collector’s Crossroads: The need to defend my watch choices online

I’m going to start this article with a story I want to share with you all. For those who didn’t know, in mid October, I…
We asked Andrew six hard-hitting questions on his first six months with the Zenith Chronomaster Sport.
Opinion
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We asked Andrew six hard-hitting questions on his first six months with the Zenith Chronomaster Sport.

During a shoot in that small window in between lockdowns in Melbourne, Andrew and I were discussing some of our favourite pieces we’d seen and…
Is the Nomos Glashütte Club Sport Neomatik 42 the new value rival of the Rolex Datejust?
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Is the Nomos Glashütte Club Sport Neomatik 42 the new value rival of the Rolex Datejust?

Nomos are known for their distinctive Bauhaus designs that are immediately distinguishable from across a crowded room. When the Nomos Club Sport Neomatik 42 made…
EDITOR’S PICK: Why I’ll always be a vintage watch guy
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EDITOR’S PICK: Why I’ll always be a vintage watch guy

Editor’s note:  Nostalgia is the driving inspiration for a vast number of modern watches. Every year, brands deliver ever more vintage reissues that combine throwback aesthetics…
EDITOR’S NOTE: Reflecting on happier times, when you could go on a waiting list for a 5711, and actually get “the call”
Every Watch Tells a Story
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EDITOR’S NOTE: Reflecting on happier times, when you could go on a waiting list for a 5711, and actually get “the call”

Editor’s note: If you can get one at retail the green dial Patek Philippe Nautilus 5711/014 would set you back $34,893 USD. But that’s one extremely…
OPINION: Why it’s OK to keep buying the same sort of watch over and over again
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OPINION: Why it’s OK to keep buying the same sort of watch over and over again

So a little while ago, I was talking to my hypnotist (long story) when he revealed that he had an intriguing side hustle. Away from…
Don’t kid yourself desk diver: Why you should wear dress watches more
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Don’t kid yourself desk diver: Why you should wear dress watches more

In many ways, dress watches have become an overlooked genre in the watch world. While manufactures haven’t forgotten them, we certainly don’t see the same…
Have dive watches just received official formalwear approval?
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Have dive watches just received official formalwear approval?

Ever since Sean Connery’s Jame Bond emerged from the ocean in Goldfinger and peeled off his wetsuit to reveal a tuxedo beneath, the question has…
The Collector’s Crossroads: Does the size of a watch collection really matter?
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The Collector’s Crossroads: Does the size of a watch collection really matter?

I know. I know. You’ve probably read dozens of articles about sizes when it comes to watches. Shoot, we wrote a pretty good one right here.…
EDITOR’S PICK: 6 rules on how to attend a watch get-together without making everyone hate you
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EDITOR’S PICK: 6 rules on how to attend a watch get-together without making everyone hate you

EDITOR’S PICK: The home of Time+Tide is Melbourne, Australia. Unfortunately, this year Victoria’s state capital earned the regrettable title of the “world’s most locked down city” after…
OPINION: Why typefaces and logos can make or break a watch
Opinion
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OPINION: Why typefaces and logos can make or break a watch

When buying a watch, most people think about issues such as accuracy, water resistance or power reserve – but for me, it’s the typography that matters…
What the Patek Phillipe 5095/1A potentially suggests about the future of the brand in steel
Introducing
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What the Patek Phillipe 5095/1A potentially suggests about the future of the brand in steel

Recently Patek Philippe introduced three new chronographs with complications: the 5905/1A, 5204-011, and 5930P-001. Standing out amongst the trio, to many, was the ref. 5905/1A…
EDITOR’S PICK: 6 golden rules for wearing gold watches
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EDITOR’S PICK: 6 golden rules for wearing gold watches

Editor’s Note: The art of wearing watches, like fashion in general, has rules. Not hard and fast ‘you’re going to jail if you break them’…
What the interview with the Seiko president could mean for the brand’s future
Opinion
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What the interview with the Seiko president could mean for the brand’s future

In many ways, the goings-on of a watch brand are heavily guarded secrets to us collectors. Yes, we can guesstimate what is happening behind those…
Every Watch Tells a Story: The little aesthetic touches that made me buy a Tudor Pelagos LHD
Every Watch Tells a Story
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Every Watch Tells a Story: The little aesthetic touches that made me buy a Tudor Pelagos LHD

Left-handers face daily reminders that they are living in a right-handed world. Using a fountain pen is likely to result in inky smudges, while scissors…
The Collector’s Crossroads: My inner battle with Grand Seiko’s 9F movement
Opinion
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The Collector’s Crossroads: My inner battle with Grand Seiko’s 9F movement

Quartz Snob. The catch-all term for anyone who looks down on quartz-powered timepieces. It used to identify a small sub-set of collectors that would be…
EDITOR’S PICK: This is the Grand Seiko that changed everything for me…   
Opinion
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EDITOR’S PICK: This is the Grand Seiko that changed everything for me…   

EDITOR’S NOTE: Ok, we admit we ran this story quite recently, but there’s a reason why it’s back in rotation already. This week, Grand Seiko…
Every Watch Tells a Story: Why Hugh had his Jaeger-LeCoultre Reverso engraved with his family crest
Every Watch Tells a Story
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Every Watch Tells a Story: Why Hugh had his Jaeger-LeCoultre Reverso engraved with his family crest

Every Watch Tells A Story is a series of videos that asks real, non-celebrity, non-influencer, watch lovers in the @Time+Tide Watches community simply to tell…
EDITOR’S PICK: This is why a gold Rolex is still the most divisive watch on earth
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EDITOR’S PICK: This is why a gold Rolex is still the most divisive watch on earth

EDITOR’S NOTE: In Australia, “tall poppy syndrome” is baked into the national psyche.  What it refers to is the tendency to disparage those who have…
The Collector’s Crossroads: Can I call myself a collector if I’ve never owned a Rolex?
Opinion
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The Collector’s Crossroads: Can I call myself a collector if I’ve never owned a Rolex?

Here’s a challenge: check your Instagram feed and see if you can go 24 hours without seeing a Rolex. Even though the brand itself post…
FRIDAY WIND DOWN: This is how to handle the scarcity of in-demand watches
Friday Wind Down
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FRIDAY WIND DOWN: This is how to handle the scarcity of in-demand watches

Recently we covered the Rolex watch shortage phenomena, and the rare official statement provided by Rolex to Yahoo Finance in relation to their story. Rolex’s…
EDITOR’S PICK: Why I didn’t trade my collection for a Patek Philippe 5066 Aquanaut
Opinion
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EDITOR’S PICK: Why I didn’t trade my collection for a Patek Philippe 5066 Aquanaut

EDITOR’S NOTE: There are some members of the Time+Tide team whose watch collection seems to change on a monthly basis. There are constant purchases, trades,…
Realising I was non-binary made me realise the problem with gendered watches
Opinion
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Realising I was non-binary made me realise the problem with gendered watches

Accessorising is a huge part of self-expression for everyone alive, regardless of your identity. Your choice of clothing affects how you feel, whether it’s a…
EDITOR’S PICK: This guy bought 3 of the same model in different metals & left them in a safe for two decades. This is what happened next.
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EDITOR’S PICK: This guy bought 3 of the same model in different metals & left them in a safe for two decades. This is what happened next.

Editor’s note: Brian King is a man who knows his mind. When Omega released a limited run of George Daniels’ co-axial concept watches in the early…
CHEAP BASTARD: The Timex Q 1975 Reissue is a retro bargain for $305
Opinion
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CHEAP BASTARD: The Timex Q 1975 Reissue is a retro bargain for $305

When your back catalogue runs as deep and storied as Timex, dipping your horological toe into the re-issues pool should be a no brainer. Having…
Is the new Norqain Adventure NEVEREST GMT 41mm better than the Tudor BBGMT?
Introducing
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Is the new Norqain Adventure NEVEREST GMT 41mm better than the Tudor BBGMT?

I first encountered Norqain in the metal at the COUTURE Watch & Jewellery show in Las Vegas. I had heard of the brand prior, and…
The Collector’s Crossroads: Should I take on debt to buy a watch?
Opinion
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The Collector’s Crossroads: Should I take on debt to buy a watch?

This is the first in a series of articles discussing some common questions many watch collectors are faced with as they each go through their…
My grandfather’s Vacheron Constantin was the antithesis of my taste in watches. And then I fell in love…
Opinion
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My grandfather’s Vacheron Constantin was the antithesis of my taste in watches. And then I fell in love…

My Vacheron Constantin is actually a watch I inherited rather than bought. When my grandfather passed, nobody in my family was aware the watch existed.…
OPINION: Why I just can’t do vintage watches
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OPINION: Why I just can’t do vintage watches

I remember my plane ride back from Baselworld 2019. I was still coming off the high of my first show and all the beautiful new…
How IWC watches became entwined into generations of my family history
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How IWC watches became entwined into generations of my family history

My grandfather Fritz Meister loved watches. He was born in 1918 in Schaffhausen, Switzerland and had a close affinity with IWC because of the connection…
EDITOR’S PICK: 5 times you should never take a picture of your watch
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EDITOR’S PICK: 5 times you should never take a picture of your watch

EDITOR’S NOTE: Five years ago, the New York Times wrote a story entitled Instagram and the Watch World about how social media had “created a…
EDITOR’S PICK: Watches helped me to survive long COVID by offering escapism and hope
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EDITOR’S PICK: Watches helped me to survive long COVID by offering escapism and hope

EDITOR’S NOTE: Today, an international task-force created by a psychology researcher from the University of New South Wales recommended a set of neurocognitive and mental…
Three watches I wish that Omega, TAG Heuer and Tudor made…
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Three watches I wish that Omega, TAG Heuer and Tudor made…

It’s inevitable that you’ll get to a point in your collecting life where you hit a wall. You find a watch you love. Everything about…
What is the ultimate two-watch collection? The Time+Tide team have their say…
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What is the ultimate two-watch collection? The Time+Tide team have their say…

Today we defer to the shrewd counsel of Rob Base and DJ E-Z Rock. As the eighties hip- hop duo so wisely put it: “It…
Crossing the threshold: The first time I bought a watch over $1000
Opinion
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Crossing the threshold: The first time I bought a watch over $1000

Many of us within the watch community can remember the moment we fell in love with a piece. Whether it was a textured dial or…
OPINION: We’ll take scaled back diameters, but don’t scale back the offering in the process
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OPINION: We’ll take scaled back diameters, but don’t scale back the offering in the process

I’ve always believed that in order to promote change, those who do not immediately benefit from it must be its staunchest ally. Though I have…
Go faux it or faux pas? @timepeacer customizes his Tudor Black Bay Fifty-Eight Navy Blue
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Go faux it or faux pas? @timepeacer customizes his Tudor Black Bay Fifty-Eight Navy Blue

Vintage watches and retro aesthetics have been dominant forces in the watch marketplace. A well and evenly patinated watch is an extremely valuable commodity, and…
EDITOR’S PICK: Why it’s hard to buy an Omega Speedmaster
Opinion
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EDITOR’S PICK: Why it’s hard to buy an Omega Speedmaster

Editor’s note: The American psychologist Barry Schwartz coined the phrase “the paradox of choice” to explain how an expanded number of consumer options is not…
OPINION: Flaunting the watch you’ve just given your partner on social media makes you look like a jerk
Opinion
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OPINION: Flaunting the watch you’ve just given your partner on social media makes you look like a jerk

To celebrate the birthday of his fiancee, Dee Devlin, Conor McGregor recently posted an Instagram snap of the couple inside a Patek Philippe boutique. On…
OPINION: The answer to the eternal question “Does this look too small on my wrist?”
Opinion
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OPINION: The answer to the eternal question “Does this look too small on my wrist?”

We’ve all heard the line “Does my bum look big in this” on cheesy TV sitcoms and yet I’ve never heard a woman say this…
EDITOR’S PICK: Why Rolex’s problem with American Psycho goes deeper than a chainsaw-wielding maniac
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EDITOR’S PICK: Why Rolex’s problem with American Psycho goes deeper than a chainsaw-wielding maniac

EDITOR’S NOTE: This week, in a video posted online, Patrick Schwarzenegger reads aloud the famous opening monologue from the film, American Psycho: “My name is…
Zach’s personal journey from watch enthusiast to watch journalist, and where watchspotting fits in
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Zach’s personal journey from watch enthusiast to watch journalist, and where watchspotting fits in

After many of our posts on social media, and the feedback that we received in the comments, I wanted to take a moment to explore…
Help! I want a pilot’s watch but can’t decide which of these five options to buy…
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Help! I want a pilot’s watch but can’t decide which of these five options to buy…

Though I try to fight it, I can’t help but divide my collection into categories with accompanying check boxes; dress, diver, military etc. Many say…
The Girard-Perregaux Laureato Absolute Ti 230 smashes my preconceptions of a Genta classic
Opinion
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The Girard-Perregaux Laureato Absolute Ti 230 smashes my preconceptions of a Genta classic

I might not be the most objective person in our team to write this story, given my well-known love affair with the slim, and, to…
My love/hate relationship with the Omega Speedmaster Professional Moonwatch
Opinion
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My love/hate relationship with the Omega Speedmaster Professional Moonwatch

For as long as I have been collecting watches, there has never been a watch I’ve flirted with buying more than the Omega Speedmaster Professional.…
DON’T FEED THE HYPE: 3 alternatives to the Patek Philippe Nautilus
Opinion
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DON’T FEED THE HYPE: 3 alternatives to the Patek Philippe Nautilus

Recently on our weekly room The Breakfast Club on Clubhouse (Friday 8pm EST / Saturday 10am AEST), we spoke at length about purchasing principles. The question…
Downsizing to 36mm opens up a world of value – the IWC Pilot’s Watch Automatic 36 proves it.
Opinion
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Downsizing to 36mm opens up a world of value – the IWC Pilot’s Watch Automatic 36 proves it.

I love pilot’s watches and their cool monochrome aesthetics, but I don’t have the beefy arms to pull off a 44-46mm IWC. I’m also one…
How I settled upon the watch I would pass down to my son
Opinion
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How I settled upon the watch I would pass down to my son

In the seven years I’ve been collecting watches, I’ve been lucky enough to hear so many stories about unique timepieces being passed down through generations.…
2021 UPDATE: Are there any bargains left in the current Rolex catalogue?
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2021 UPDATE: Are there any bargains left in the current Rolex catalogue?

Editor’s Note: This article reflects an updated list, originally shared in October 2020, to once again tackle the idea of Rolex bargains and whether or…