A NEW MOON IS RISING
A lightweight Santos variant with a bezel less prone to scratches is a very exciting prospect, but it does have its tradeoffs...
This chrono features five colourways that can be customised not only with straps and bracelets, but with five different coloured bezels.
Limited to 200 pieces for each metal, these dressy Langes in Honeygold and platinum are understated show-stoppers.
Hublot's offering a unique customisation program for these 5 Spirit of Big Bangs, with customers able to choose different bezels and straps.
Designed by Giorgio Galli, Timex's "first luxury watch" is a robust mechanical diver with a surprisingly minimalist aesthetic.
A new in-house calibre and innovative smartphone-inspired chronograph pushers keeps this complicated "Jumbo" as thin as a normal one.
The Ōtsuka Lōtec No. 9 becomes by far the most expensive watch by the young brand, but also the most complicated.
ID Genève becomes the first watch brand to align itself with the United Nations.
Another cocktail-inspired collaboration from these British brands is just as intoxicating as the last, with a deep brown dial that dances in the light.
Inspired by 40s calendar watches and sporting a two-tone grained sector dial, this Master Control is an exercise in understated panache.
Grand Seiko's U.F.A. range now has a purple dial limited edition and a first-ever Ever-Brilliant Steel case and bracelet.
Vieren celebrates its 5th anniversary with its new “One-Of-One V Collection” with 5 piece uniques. The collection enlists five world-renowned artists to put their stamp…
Baltic has updated its now-iconic dive watch after 7 years of production, offering 37mm or 39.5mm diameters plus other great improvements.
Tissot reprises its anime collaboration, introducing the first PRX with a black PVD-coated case and bracelet.
Minimalism-focused independent brand Aera's latest take on a field watch has a dusty pink dial inspired by SAS desert camouflage.
Seiko teams up with high-end Japanese shoemaker REGAL Shoes & Co. on a sustainability-focused collaboration.
Limited to 99 pieces, each of these Gothic hand-engraved watches is the result of over 50 hours of work, with each watch being unique.
Hodinkee’s first limited edition since its acquisition by Watches of Switzerland is an understated, extremely considered retro tool watch.
Unveiled at Geneva Watch Days 2025, this Bianchet claims the title of the thinnest fully sapphire tourbillon watch in the world.
This 20-piece limited edition shows off a technique rarely seen in watchmaking: raden.
Seiko follows 2023's SRPK50J 'Irori Moments' and 2024's SRPL20J 'Ichigo Ichie' with a Negroni rather than whisky -inspired Cocktail Time.
The Gentissima Oursin collection expands for Geneva Watch Days 2025 with two stunning yellow gold and rose gold variations.
Building upon the Milgraph from 2024, Micromilspec launches its new Pilot series with the Pilot Worldtimer for Geneva Watch Days 2025.
Bulgari collaborates with Korean-born, Japan-based artist Lee Ufan on an eye-catching Octo Finissimo with a hand-filled titanium case.
Enamel over hand‑guilloché pairs with miniature grand feu enamel horse art.
Speake-Marin's Geneva Watch Days 2025 release is the sort of watch The Joker might wear.
This multi-layered world timer is a particularly sumptuous take on a Breguet sports watch, and boasts customisable world time cities.
Continuing the 150th anniversary celebrations, AP has brought us a host of crown-controlled QPs and rich stone dial tourbs.
Hamilton has added nine new references to the Khaki range, boasting chronos, three-handers and power reserve complications.
Limited to 400 pieces, the Bremont Altitude MB Meteor Stealth Grey's titanium case features a covert grey surface treatment.
Two striking takes on a classical dial-making technique that's resulted in very modern and contrasting watches.
JLC has unveiled new and refined interpretations of its Master Grande Tradition Calibre 985 and Master Ultra Thin Tourbillon.
TAG Heuer looks to reinvent the moonphase complication in a new sporty-chic aesthetic with three new models.
Moser has adapted the Flying Hours model from the Endeavour into the Pioneer collection, adding instantaneous jumps in the process.
Lange unveils a1815 Tourbillon in 950 platinum and a Richard Lange Jumping Seconds in white gold to close off their 2025 releases.
The legendary designer's favourite complication makes a return in a squircle gold case adorned with a black onyx dial.
A sporting take on one of the most legendary models the exciting independent makes with plenty of character.
Dennison drops a two-for-one, dropping two movements into a single ALD case to create a very retro travel watch.
Moser brings back its tasty Smoked Salmon fumé dial hue for a second appearance, this time gracing the dial of an ultra-minimalist QP.
Lots of lume, a considered design and 500 metres of water-resistance for less than 1,700 USD make this Delma a competitive package.
Three configurations, all in 38mm ceramic cases, Miyota-driven, and less than 1k USD!
The Brunswick 38, Brunswick 40.5 Jump Hour and the Redcliff 39.5 Date have all received fresh details such as dials and surface coatings.
Longines has thoughtfully redesigned the PrimaLuna with a larger, curvier case design while retaining a classic, timeless look.
The high-end independent is teaming up with Massena Lab for a limited edition of 47 pieces, using NOS Minerva pocket watch movements.
Celebrating being the first-ever "Official Timepiece Partner" of the NFL, Breitling is back with Chronomat GMT and Endurance Pro NFL Editions.
Featuring bold mismatched colourways plus lightened rotors for extra spin time, these colourful pieces feel very M.A.D.
Can you spot where the fibres of a tennis ball are incorporated into the watch?
Combining the Scottish brand's unique creativity with the tough demands of a 300m dive watch is no small task - but they've pulled it off.
Did you know an adult oyster is said to be capable of filtering fifty gallons of water a day?
A purple CVD case, skeletonised dial and UV-reactive strap make this 30-piece limited edition chrono pretty hard to miss.
The young British brand enters the integrated sports watch market with its distinctive style and flair, with four dial options.
Black Tahitian MOP graced the Toledano & Chan B/1.2 - and now Selten leverages its allure.
Is this the most user-friendly perpetual calendar on the market?
Dimepiece, Foundwell and Timex are back with a new collaboration that remixes the Intrepid 1995 reissue in a new 36mm size.
What happens when you add a WWI naval camouflage to a tool watch and throw in a pinch of radioactive gas for good measure?
Named after one of the finest cigars on the planet, this horological tribute to Old Havana is a refreshing rectangular dress watch.
The latest offering from Anoma brings an optical illusion to the dial with an engraved and highly polished surface.
The brand's first North American exclusive, this might be the most handsome take on the Seventies Chronograph yet.
Bold all-round, but with a subtle dial gradient.
Inspired by summer motifs like candy floss, promenade deck chairs and sandcastles, these divers are bang on trend.
Lange expands the Zeitwerk range with a new date model in rose gold, a material the German brand uses curiously infrequently.
As stripped back as it gets for a Porsche Design Chronograph 1.
This artisanal gem-set Imperiale combines lavish métiers d'art with a unique, slow-moving complication.
