Founded in 1865 Zenith have a long history of fine horology, including the El Primero chronograph movement.

VIDEO: The Zenith Chronomaster Original Collection hits the sweet spot in three different forms

In the 1960s, Zenith developed the El Primero to be the world’s first integrated automatic chronograph movement. Back then the world was crying out for innovation: new techniques, new designs, and new possibilities. Now watch buyers increasingly seem to appreciate tradition, vintage reissues and smaller sizes. The Zenith Chronomaster Original offers both progress and nostalgia in spades with a faithful recreation of the first Zenith A386 in a handsome 38 millimetre diameter and the modern generation of the Hi-Beat El…

VIDEO: 5 surprising things we learned about the Zenith Chronomaster Sport, including why there’s a wait list

Nearly everything about the Zenith Chronomaster Sport has been surprising. “Game changer” is a phrase overused to a point of redundancy, but that’s what this watch has done for Zenith. From the day it dropped, it has raised eyebrows of watch lovers and shattered ceilings for the manufacture, who produces a staggering 50 times less watches per year than the likes of Omega and Rolex. As this brand’s star rises, and demand increases – as is happening off the back…

Why this is the ideal brand partner for the Zenith DEFY Midnight

Watch brands always want you to write about their new ambassadors / friends of the brand. Whenever such opportunities are dangled, there’s a tacit understanding that there’ll be at least some watch-related chat to ensure the brand’s product gets the exposure it deserves. That’s just how it works. The problem is that during such an interview, what often becomes very apparent is that many ambassadors have zero interest in watches. Frankly, that’s fair enough, too. These personalities have, after all,…

The new Zenith Chronomaster Original tastefully brings the beloved A386 up to speed

This year, Zenith introduced the Chronomaster Sport, a killer 41mm chronograph that presented buyers with a more technically intriguing alternative to the popular Rolex Daytona. It has since proved a hit success at retail, with initial allocations immediately snagged by buyers worldwide. But Zenith purists have been itching for a bit more of a nostalgia-driven design, awaiting a permanent collection that combines a more classic aesthetic with the brand’s latest movement technology. Today we are introduced to a new trio…

Announcing the ‘Pink Dial Project’ – an auction of pink prototypes in aid of breast cancer

The watch industry has always had a charitable streak, but never as conspicuously as it does today. Charity auctions have been a key part of the industry’s calendar for years, with the Only Watch Auction that raises money for Duchenne Muscular Dystrophy, earning headlines for the watches if offers and the money it contributes. Lately we’ve seen more auctions for a good cause, such as the Horological Society of New York Auction that was running this week and the Revolution…