It would be hard to overstate the importance of Rolex in modern horology. Their timeless designs are instantly recognisable, and their technological innovations numerous. Discover more about Rolex than meets the wrist at Time+Tide.

Monochrome's Rolex predictions are scary accurate, will they be right again in 2020 / 2021?

The most common, and irresistible, grist for the watch industry rumour mill each year is what new models Rolex and, to more of an extent than ever before, Tudor, will unveil each year at Baselworld. Further proof of this is the fairly fresh flurry of speculation around this little possibility right here. A blue Tudor Black Bay Fifty-Eight This prediction hasn't come from Monochrome, who we worked with on the video with this post, but the image has been doing…

Why Rolex's problem with American Psycho goes deeper than a chainsaw-wielding maniac

Patrick Bateman is an unlikely pop cultural icon. Yet that's exactly what the anti-hero of American Psycho has become. Almost 30 years since Bret Easton Ellis' book was published, and 20 since the movie's release, Bateman's Armani-clad mass murderer continues to resonate in the contemporary psyche. Type his name into Google and you'll find a cosmetic brand named after him (Bateman Skincare), a LinkedIn post offering "American Psycho's Top 10 Personal Branding Tips" and various first-person articles of the "I…

Mythbusting four Rolex myths, from The Great Escape, to the English Channel to British Columbia

"When the legend becomes fact, print the legend." That line — from The Man Who Shot Liberty Valance, the classic western starring John Wayne and James Stewart — nails the way in which some tales become impossible to resist. Certain details might prove apocryphal. Slabs of the narrative turn out to be completely made up. But we choose to avert our eyes from these exaggerations because, well, they get in the way of a cracking yarn. What's all this got to…

IN-DEPTH: The Rolex Explorer II Ref.216570, sleeper classic or on the brink of extinction?

Let me start this review with an admission: I thought the Big Crown was going to turf many of its current models in 2020. The Milgauss, for example, is well past due for an evolution from its current form, if it remains at all. Likewise, the Air-King – which stylistically borrowed heavily from a set of dash clocks made for a land speed record car that Rolex no longer has any affiliation with – was also rumoured to be disappearing…

The Rolex Submariner vs the Tudor Pelagos, which is the better dive watch pound for pound? An enthusiast's perspective

Editor's note: While our daily work at Time+Tide revolves around new models, this is not – in the main – how most of you experience watches. Which is why, from time to time, we publish stories, reviews, reflections and comparisons based purely on the wearer's perspective. The buyer's perspective. The enthusiast's perspective. That's how we connected with Bruce Duguay. He wrote a review of the Rolex GMT-Master II BLNR that also happens to be one of our most read stories of all…

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