It would be hard to overstate the importance of Rolex in modern horology. Their timeless designs are instantly recognisable, and their technological innovations numerous. Discover more about Rolex than meets the wrist at Time+Tide.

EDITOR’S PICK – Up to scratch: the most famous watch engravings of all time

Editor’s note: In the current climate, engraving your watch has a certain subversive power. Sure it’ll massacre the sell-on price, but I prefer to take the romantic view. For me, a thoughtful engraving is a way of enriching a watch with personal history and narrative depth. It transmogrifies a consumer object into something special. In our digital culture, too, there’s something reassuringly old school about the process of engraving – an indelible process that can’t be undone with a simple…

Oyster vs Jubilee: Which bracelet does the Rolex GMT Master II look better on?

To an extent, this is a completely ridiculous debate. If you’re lucky enough to receive that wonderful call from your AD letting you know that your brand new Rolex GMT Master II Batman or Pepsi has arrived, chances are you don’t give two shits what bracelet option it comes on. But, if in this magical scenario you are given a choice then what would you choose: the Oyster or Jubilee bracelet? Matt and Zach pick sides and argue their case.…

FRIDAY WIND DOWN – The Sex, Crime & Russell Crowe Edition

This week’s wind down comes from an unfamiliar voice. Right now, Nick is on holiday and reportedly sunning himself by a pool in Noosa wearing his infamously skimpy trunks and sipping a neon-blue cocktail. So I’m stepping into the breach to fill you in on a rather eventful week. The main news: we accidentally copped a stern telling-off from Russell Crowe. To be fair, this wasn’t entirely our fault. We’d spotted a Rolex Submariner for sale that purportedly belonged to…

PSA: Russell Crowe confirms purported ‘Cinderella Man Rolex Submariner’ up for sale is not his watch

Update #2:The never-ending story goes on… Since publishing this update we have spoken to Fog City Vintage (@fogcityvintage), who removed the Rolex Submariner listing – with an asking price at that time of $22,500USD – and refunded the seller as soon as it came to light that the provenance of the watch was not as originally described. As per the last update, Russell Crowe himself confirmed on Twitter that the watch was gifted by him to a crew member who had worked on Cinderella…

Meet the nicest UFC fighter ever, with a surprisingly fancy Rolex

Anyone who follows the fight game knows that Georges St-Pierre is a legend. Not just for his remarkable UFC record of 26 wins against just 2 losses, but also because in a sport that is sometimes overtaken by trash-talking bravado, GSP is a gentleman in every sense of the word. He maintained a laser-like focus on his fighting, refusing to get drawn into the wars of words that often grab more headlines than the actual events, saving his energy for…