It would be hard to overstate the importance of Rolex in modern horology. Their timeless designs are instantly recognisable, and their technological innovations numerous. Discover more about Rolex than meets the wrist at Time+Tide.

My week with the Rolex Oyster Perpetual 39

Since the Rolex lineup is peppered with all-stars, like the perennially popular Submariner, crowd favourite GMT-Master II and boy-racer Daytona, it would be easy to overlook the basic Oyster Perpetual as simply filler for the (nowadays usually empty) display case. After spending a week with the new-for-2018 white dial variant, I advise you not to write it off because what we have here is a time-only watch that punches well above its weight class. The formula Consumers are generally trained…

Weekend watch spotting with JR: featuring the Rose and the Crown

This weekend, I wore my Swatch Sistem51 Hodinkee Generation 1986 and went out in search of what other like-minded individuals had decided to attach to their wrist, and this is what I found out in the wild: Danny's Tudor Black Bay GMT Danny has lusted after Rolex's GMT-Master II Ref.126710BLRO ever since it was first unveiled at Baselworld 2018. There was just one problem with his desire for a "Pepsi" though … and I think we all know what it…

Ice, ice, baby: Ronaldo just wore the most expensive Rolex ever made

Making the right choice for your left wrist is never easy. But at least your options are generally curtailed by the size of your budget. That isn't a problem for soccer deity Cristiano Ronaldo. That's because the Juventus superstar is satanically rich. According to Forbes magazine, Ronaldo was soccer's highest-earning player of the last decade, pocketing a colossal 548 million pounds ($A1.033 billion) during the 2010s. How do you tackle the stern challenge of spending all this loot? Well, Ronaldo…

5 things you never knew about the Rolex Daytona

As one of the most important model series in the world today, the Rolex Daytona is used to living life in the spotlight. What that means is that there are very few things to say about the Daytona that haven't already been said, but here's a rundown of five milestone changes to how the Rolex Daytona is built, which may or may not have popped up on your radar at their time of release. The Daytona was released in 1963…

The Enabler: How To Justify Buying Another Watch. (#5: "The Cost Per Wear Argument")

NOTE: We understand that you've found a new watch to add to your collection (congratulations!). But rationalising this fact – coupled with the fact that it'll cost a bucket-load of cash – may not always sit well with the less horologically minded. That's where we come in … Use The Enabler's advanced levels of sophistry to validate your latest acquisition. There are times in life when you don't want to come across as some hairy-arsed chancer. You need to bestow yourself with…

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