It would be hard to overstate the importance of Rolex in modern horology. Their timeless designs are instantly recognisable, and their technological innovations numerous. Discover more about Rolex than meets the wrist at Time+Tide.

Sorry Matt, but I would never put my Rolex Submariner on a rubber strap

Matt. I hear you. You made your case. But I would never, ever, remove the bracelet from my Rolex Submariner ref. 114060 – or any Rolex for that matter. I cry blasphemy here not because a rubber strap looks particularly bad on the watch, in fact I concede it looks fine and is probably very comfortable if you can affix your clasp to the strap to, in the case of the Submariner, maintain the level of adjustability offered by GlideLock.…

“I lost my grandad’s Rolex. Can I replace it with a knock-off?”

“Moral Money” is a page in the British newspaper, The Telegraph that’s a bit like an Agony Aunt for the financially vexed. Readers submit their monetary dilemmas and then experts weigh up their best course of action. This week’s head-scratcher was a particularly curly one. A desperate reader called KB from Manchester wrote in to confess he’d “done something something truly terrible” as he explains in this article here: “My grandad said I could wear his old Rolex watch to…

Fitness model Jen Selter understands the robust elegance of a Rolex Datejust

When it comes to wristwatches, Rolex is the manufacturer known as “the crown”, but the queen of fitness is American model Jen Selter. With over 12 million followers on Instagram, Selter took the world by storm with the “Seltering” pose trend and became widely known for having “the best butt on Instagram”. But to get such a posterior it takes a lot of hard work and dedication, and if a watch were to undergo her rigorous fitness regimen  it would…

So shoot me, I like my Submariner on a rubber strap ¯\_(ツ)_/¯

One of our traditions at Time+Tide is a wristcheck on on the weekly editorial call. Last week, it was my 114060 Rolex Sub on a Rubber B rubber strap. My illustrious colleague, Mr. Zach Blass did not approve. He was giving me grief about taking off the Oyster bracelet for my Submariner and wearing it on, in his mind, a vastly inferior option. To his purist sensibilities, nothing could be more reprehensible than breaking the sacred bond that is a…

I just can’t quit you! The watches that we’ve bought, sold and bought again…

There’s a line usually attributed to Albert Einstein that claims that “Insanity is doing the same thing over and over and expecting different results.” Unfortunately, this brutal logic can apply to watches, too. You buy a particular timepiece but, after the initial honeymoon period wears off, you realise that it’s perhaps no longer as indispensable to your collection as you initially thought. Plus, if you sold it on, then you’d free up some welcome cash to reinvest in another watch…