The relationship between Tudor and Australia stretches back to the 1940s – there’s a good chance your father or even grandfather has a watch bearing the distinctive rose or shield logo. But as the brand commences an exciting renaissance, it’s time for the second chapter in the Australian Tudor story. Time+Tide are honoured to partner with Tudor as they win over a new generation of watch lovers.

IN-DEPTH: The Tudor Heritage Black Bay S&G

The story in a second:  Two-tone is back, baby! Steel and gold watches have been around for years. Hitting peak popularity around 30 years ago, they were the epitome of ’80s style, but, then again, so were pastel polos with double popped collars. However, while the mix of these two metals has been used by countless manufacturers, I’ve just never been a two-tone guy. It’s not that I have anything against the combination (double popped collars are a different story), it’s just that they were never for me. This year, something happened that I think no one saw coming. Tudor released a two-toned Black Bay, and, I have to say, I think they’ve changed my mind. The case Apart from the obvious, not much has changed with the 41mm case of the new Black Bay. It still holds that same classic tool watch shape, with high, polished sides, chamfered lugs, and oversized crown. On top, the satin-brushed finish is still there, as is the black 60-minute bezel, which surrounds that wonderfully domed sapphire crystal. It’s even still water resistant to 200 metres. What has been changed, though, makes all the difference. The bezel is now a solid piece of yellow… Read More

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HOW TO: Wear two-tone (and not look like Gordon Gekko)

Now, if you’ve watched my review of the Tudor S&G you’ll know that I’m #team2tone all the way, but the thing is, I don’t *really* know how to wear it. I mean, I think I’d be OK in more formal settings — just pair it with a suit and away you go, but in every other part of my life — not so sure. I’ve got two-tone anxiety, and I’m sure I’m not the only one. Because, much as we’re all aware that the mix of precious and plain metals is, once again, en vogue, our awareness of it, and how to wear it, is still stuck in the 1980s. So I thought it was time to bring in the big guns, in the form of David Meagher. David, aside from being editor of The Australian’s WISH magazine, is a bastion of good taste and a sartorial safe harbour. He’s also of a vintage to have experienced the two-tone trend last time it was cool, so he’s in a unique position to tell us how it was done and how it should be done. Now David, I don’t think it’s too forward of me to suggest that you might have… Read More

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VIDEO: All that glitters – the Tudor Heritage Black Bay S&G

Around this time of the year I’m prone to a bit of the old ‘best watch’ game – running through my favourite releases in a particular brand or category. And typically it’s a pretty clear-cut decision for me. Not so with Tudor’s 2017 collection. I’ve found myself going back and forth over two watches pretty much since I first saw them: the Black Bay Steel and the Black Bay S&G. In a way though my indecision makes perfect sense, as these two models are perhaps the two most extreme expressions of the Black Bay line. The Steel is the epitome of Black Bay as rugged tool watch, a space that the brand is very comfortable in. But the S&G is something else entirely. Luxurious, dressy and – depending on who’s wearing it – a little showy. And while it’s not a side of the Black Bay we’re used to seeing, it’s a look that suits the versatile diver exceptionally well. I suspect this isn’t the last time we’ll be seeing precious metals in the Black Bay family …

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IN-DEPTH: The Tudor Heritage Black Bay S&G

The story in a second:  Two-tone is back, baby! Steel and gold watches have been around for years. Hitting peak popularity around 30 years ago, they were the epitome of ’80s style, but, then again, so were pastel polos with double popped collars. However, while the mix of these two metals has been used by countless manufacturers, I’ve just never been a two-tone guy. It’s not that I have anything against the combination (double popped collars are a different story), it’s just that they were never for me. This year, something happened that I think no one saw coming. Tudor released a two-toned Black Bay, and, I have to say, I think they’ve changed my mind. The case Apart from the obvious, not much has changed with the 41mm case of the new Black Bay. It still holds that same classic tool watch shape, with high, polished sides, chamfered lugs, and oversized crown. On top, the satin-brushed finish is still there, as is the black 60-minute bezel, which surrounds that wonderfully domed sapphire crystal. It’s even still water resistant to 200 metres. What has been changed, though, makes all the difference. The bezel is now a solid piece of yellow… Read More

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VIDEO: Wrist appeal – the Tudor Black Bay 41

Tudor’s Black Bay has evolved from a straight-up tool-like diver to an all-encompassing collection that has your wrist covered from dress to diver and any point in between. The Black Bay 41 is the dressier face of the line. Simple steel but not lacking in polish (both on the case and in the style sense), the BB 41 is a larger incarnation of last year’s Black Bay 36. This watch doesn’t stray too far from the winning formula, offering everyday functionality and a strong graphic design. All in a size that’s much more palatable for many more men. Tudor Heritage Black Bay 41 Australian pricing Tudor Heritage Black Bay 41 on leather, $3150; on steel $3500

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NEWS: Will the world go Gaga for Tudor’s new global ambassador?

Tudor has just announced Lady Gaga as a brand ambassador and global face of the #Borntodare campaign. This announcement comes just months after the brand signed veteran sports star and style icon David Beckham. In the advertising collateral supplied Gaga wears the (now classic) Heritage Black Bay with red bezel on a red fabric strap. Lady Gaga is an interesting choice for Tudor. Even though her days of meat dress donning, scandal courting behaviour is (for now, anyway) in her past, the outspoken singer is still a much edgier proposition than your typical luxury brand ambassador, which at least lives up to Tudor’s campaign name. What’s also interesting is the choice of watch she’s promoting. Typically, female ambassadors are associated with explicitly feminine collections (think Nicole Kidman and the Omega Ladymatic), but Gaga isn’t wearing pieces from the Style or Glamour lines. No, she’s wearing the original Heritage Black Bay. In a way this is the safest choice for Tudor, as I’m willing to bet it represents the lion’s share of their sales. But it also demonstrates the Black Bay’s versatility, in that it looks as at home with high couture as it does with Gore-Tex outerwear. And if Tudor wants to pitch… Read More

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LIST: A short timeline of Tudor’s movement technology

Tudor’s BB Chrono has been one of the most talked about movements of the year. It has a formidable set of specs, and the collaboration with Breitling is a bold (and smart) play. But it’s far from Tudor’s first step on the road from ETA to movement autonomy. Here’s what they’ve achieved in a few short years. 2011 – The Advisor Not many people realise the story of Tudor’s movement development goes back as far as 2011 –  to the very first watch in the Heritage collection, the Advisor. The Advisor is one of the unsung heroes of the collection, not least because the alarm module was developed in-house — and it’s still one of the smartest of its type. Date, on/off indicator and alarm power reserve are all visible, but the really neat trick is that the alarm sound ends abruptly, rather than fading off slowly. 2015 – The North Flag When they’re not making excellent watches, Tudor are busy building drama and mystery around their watch releases. Never has this been more evident than with the North Flag. Not only was this a completely new watch (when we were expecting another Black Bay), but it was powered by… Read More

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