The relationship between Tudor and Australia stretches back to the 1940s – there’s a good chance your father or even grandfather has a watch bearing the distinctive rose or shield logo. But as the brand commences an exciting renaissance, it’s time for the second chapter in the Australian Tudor story. Time+Tide are honoured to partner with Tudor as they win over a new generation of watch lovers.

LIST: A short timeline of Tudor’s movement technology

Tudor’s BB Chrono has been one of the most talked about movements of the year. It has a formidable set of specs, and the collaboration with Breitling is a bold (and smart) play. But it’s far from Tudor’s first step on the road from ETA to movement autonomy. Here’s what they’ve achieved in a few short years. 2011 – The Advisor Not many people realise the story of Tudor’s movement development goes back as far as 2011 –  to the very first watch in the Heritage collection, the Advisor. The Advisor is one of the unsung heroes of the collection, not least because the alarm module was developed in-house — and it’s still one of the smartest of its type. Date, on/off indicator and alarm power reserve are all visible, but the really neat trick is that the alarm sound ends abruptly, rather than fading off slowly. 2015 – The North Flag When they’re not making excellent watches, Tudor are busy building drama and mystery around their watch releases. Never has this been more evident than with the North Flag. Not only was this a completely new watch (when we were expecting another Black Bay), but it was powered by… Read More

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VIDEO: The Tudor Black Bay Chrono – what it’s really like on the wrist

Earlier this week we ran a thousand or so words on the Tudor Black Bay Chrono, along with some pretty crispy pics, which are – as the saying goes – easily worth another few thousand words. But in our ever more hectic lives, time becomes an increasingly precious commodity, which is why we’ve also put together this 90-second video review to give you a real sense of what the watch is *actually* like on the wrist, and in three dimensions. We also opted to show the leather bracelet version, which has a very different feel to the rivet style bracelet; more casual, more vintage. And while Tudor is no stranger to noise and chatter, the buzz around the BB Chrono has been louder than most. I don’t think this is a watch you should judge on paper alone — it’s really worth trying it on for yourself. And if that’s not practical, well, there’s always our video review…

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IN-DEPTH: Tudor’s Black Bay Chrono – greater than the sum of its parts?

The story in a second The Black Bay gets complicated and Tudor adds a surprising twist in the movement… Over the years Tudor has proved their mastery of a particular genre of historically revisionist bricolage – most obviously through their fan-favourite diver, the mighty Black Bay. Except now that straight up diver classification doesn’t sit so easy. The 36 and 41 models add a dressy touch, and the Chrono brings a hefty dose of sporty style to the mix. So perhaps the real question is: does the pick and mix approach, which serves Tudor so well with the relatively restrained palette of the ‘regular’ Black Bays – work with this more complicated offering? And then, of course, there’s that movement… The case The 41mm steel case of the BB Chrono is at once familiar and unfamiliar. The shape and high, slab-like sides are classic Black Bay, but the additional pushers and tachymetre bezel are new to the family and quite unfamiliar. Except that they’re kind of not. If you punch “Tudor 79180” into Google you’ll find countless examples of the ‘Big Block’ chronograph, first introduced in 1976 (six years after their first chronograph, the Prince Oysterdate) which shares the engraved steel bezel… Read More

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LIST: A short timeline of Tudor’s movement technology

Tudor’s BB Chrono has been one of the most talked about movements of the year. It has a formidable set of specs, and the collaboration with Breitling is a bold (and smart) play. But it’s far from Tudor’s first step on the road from ETA to movement autonomy. Here’s what they’ve achieved in a few short years. 2011 – The Advisor Not many people realise the story of Tudor’s movement development goes back as far as 2011 –  to the very first watch in the Heritage collection, the Advisor. The Advisor is one of the unsung heroes of the collection, not least because the alarm module was developed in-house — and it’s still one of the smartest of its type. Date, on/off indicator and alarm power reserve are all visible, but the really neat trick is that the alarm sound ends abruptly, rather than fading off slowly. 2015 – The North Flag When they’re not making excellent watches, Tudor are busy building drama and mystery around their watch releases. Never has this been more evident than with the North Flag. Not only was this a completely new watch (when we were expecting another Black Bay), but it was powered by… Read More

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VIDEO: Tudor pares it back with the Black Bay Steel

I’m on record as being quite a fan of the Black Bay Steel. For me, it was one of the real highlights of Baselworld 2017. At first this might seem like a bit of an odd choice as the BB Chrono and S&G were the ‘buzzier’ pieces. For me, though, the Steel takes the Black Bay back to what it’s all about — the core of the collection. At its heart, this watch isn’t overly complicated or flashy. It’s a robust, everyday diver with a healthy dose of nostalgia thrown in. And that’s what the Steel delivers in spades. By removing colour from the equation it brings the purposeful design to the fore. I might go so far as to say it’s my favourite Black Bay of all time. Big call, but I’m happy to go there.

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MY 6 MONTHS WITH: The Tudor Pelagos LHD

Tudor Pelagos LHD on brown leather strap review

Late last year I celebrated a milestone birthday, turning the big three-zero. After coming to terms with the death of my twenties and realising that the big moments in life should be celebrated not mourned, I decided the occasion needed to be marked with a new watch. Thankfully my wife agreed, so a budget was set and the search was on: I began the task of shortlisting contenders. The top pick changed more times than I feel comfortable admitting, but finally, one watch prevailed: the practical and modern Tudor Pelagos. The only thing left to decide was the dial colour. The easily wearable black dial? Or the vibrant blue? Then, to throw a spanner in the works, the week I was ready to walk into the local dealer and make my pick with the toss of a coin, Tudor surprised us all with the release of the southpaw-approved Pelagos LHD. Call it luck … call it fate … call it whatever you want, but as soon as I laid eyes on the LHD, the choice was clear, and after a couple of phone calls, one was on its way to me. My first impression was … flabbergasted! In the best possible… Read More

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NEWS: Tudor announces David Beckham as new brand ambassador

At Baselworld Tudor unveiled a campaign and brand tagline – Born to Dare. Today we got a better understanding of what this means with the announcement of David Beckham as global brand ambassador and famous face of the Born to Dare campaign. At first the news of a luxury watch brand announcing a new endorsement might not seem particularly daring, but in this case it represents a significant new step for the brand, and a legitimately daring change of direction. This is the first time in many, many years that Tudor has had this level of celebrity ambassador, and certainly the first since the brand’s heritage collection-driven renaissance from 2010 onwards. It signifies an evolution in their marketing. For years Tudor has traded on their stealth kudos, perceived as a brand for people in the know. They also pitched themselves as a brand for adventurers, urban and otherwise. For many, Tudor is the quintessential ‘first good watch’. David Beckham changes all that. Not only does the addition of a top tier global ambassador like Beckham place Tudor in the spotlight, it also speaks to the maturation of the brand. The watches are getting more sophisticated; in-house movements and complications are increasingly replacing ebauches; and… Read More

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