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The relationship between Tudor and Australia stretches back to the 1940s – there’s a good chance your father or even grandfather has a watch bearing the distinctive rose or shield logo. But as the brand commences an exciting renaissance, it’s time for the second chapter in the Australian Tudor story. Time+Tide are honoured to partner with Tudor as they win over a new generation of watch lovers.

MY 6 MONTHS WITH: The Tudor Pelagos LHD

Tudor Pelagos LHD on brown leather strap review

Late last year I celebrated a milestone birthday, turning the big three-zero. After coming to terms with the death of my twenties and realising that the big moments in life should be celebrated not mourned, I decided the occasion needed to be marked with a new watch. Thankfully my wife agreed, so a budget was set and the search was on: I began the task of shortlisting contenders. The top pick changed more times than I feel comfortable admitting, but finally, one watch prevailed: the practical and modern Tudor Pelagos. The only thing left to decide was the dial colour. The easily wearable black dial? Or the vibrant blue? Then, to throw a spanner in the works, the week I was ready to walk into the local dealer and make my pick with the toss of a coin, Tudor surprised us all with the release of the southpaw-approved Pelagos LHD. Call it luck … call it fate … call it whatever you want, but as soon as I laid eyes on the LHD, the choice was clear, and after a couple of phone calls, one was on its way to me. My first impression was … flabbergasted! In the best possible… Read More

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NEWS: Tudor announces David Beckham as new brand ambassador

At Baselworld Tudor unveiled a campaign and brand tagline – Born to Dare. Today we got a better understanding of what this means with the announcement of David Beckham as global brand ambassador and famous face of the Born to Dare campaign. At first the news of a luxury watch brand announcing a new endorsement might not seem particularly daring, but in this case it represents a significant new step for the brand, and a legitimately daring change of direction. This is the first time in many, many years that Tudor has had this level of celebrity ambassador, and certainly the first since the brand’s heritage collection-driven renaissance from 2010 onwards. It signifies an evolution in their marketing. For years Tudor has traded on their stealth kudos, perceived as a brand for people in the know. They also pitched themselves as a brand for adventurers, urban and otherwise. For many, Tudor is the quintessential ‘first good watch’. David Beckham changes all that. Not only does the addition of a top tier global ambassador like Beckham place Tudor in the spotlight, it also speaks to the maturation of the brand. The watches are getting more sophisticated; in-house movements and complications are increasingly replacing ebauches; and… Read More

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HANDS-ON: Last year’s surprise Tudor hit just got bigger – the Heritage Black Bay 41

One of the standouts for Tudor last year was the small and simple Black Bay 36. For the first time Tudor’s key collection shed its dive watch origins in favour of a sleeker, more minimal look. It also lost a sizeable amount of bulk, trimming down to a svelte 36mm, making it ideal for women and suitable for men looking for something different. And while the BB 36 found plenty of fans, some were left wanting a little more. Well, Tudor has been paying attention, and at Baselworld the brand unveiled an upscaled, 41mm version. Case diameter aside, not a lot has changed. The watch is still dominated by the glossy black dial and wide, polished bezel. The instantly recognisable snowflake hand that is the hallmark of the Black Bay family is in evidence. And ticking away behind the scenes is an ETA-based automatic, rather than one of Tudor’s own movements. For me, the dial of the 36mm version feels slightly cramped because of the large, lume-filled applied markers – that’s not a concern here. All the visual elements are balanced and in harmony. The other new element is the strap, now offered in a rich tan brown, with contrasting… Read More

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MY 6 MONTHS WITH: The Tudor Pelagos LHD

Tudor Pelagos LHD on brown leather strap review

Late last year I celebrated a milestone birthday, turning the big three-zero. After coming to terms with the death of my twenties and realising that the big moments in life should be celebrated not mourned, I decided the occasion needed to be marked with a new watch. Thankfully my wife agreed, so a budget was set and the search was on: I began the task of shortlisting contenders. The top pick changed more times than I feel comfortable admitting, but finally, one watch prevailed: the practical and modern Tudor Pelagos. The only thing left to decide was the dial colour. The easily wearable black dial? Or the vibrant blue? Then, to throw a spanner in the works, the week I was ready to walk into the local dealer and make my pick with the toss of a coin, Tudor surprised us all with the release of the southpaw-approved Pelagos LHD. Call it luck … call it fate … call it whatever you want, but as soon as I laid eyes on the LHD, the choice was clear, and after a couple of phone calls, one was on its way to me. My first impression was … flabbergasted! In the best possible… Read More

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INTRODUCING: This brand new Tudor Black Bay Bronze is a bolt from the blue

We did not see this one coming. At all. You’re looking at a Tudor Black Bay Bronze, freshly decked out in a particularly regal shade of blue. Before you get on the line to your local Tudor dealer, you should know there’s a ‘but’: this isn’t a regular production Tudor. It’s a special collaboration with venerable jewellery retailer Bucherer, who have been trading in some of the world’s finest watches since 1888. This Tudor is the latest addition to Bucherer’s ongoing series, the Bucherer Blue Editions (which also includes blue timepieces made by the likes of AP, IWC, Piaget and Moser, to name a few). So, unless you happen to be near a Bucherer store, finding this blue beauty is going to be tricky. If you can manage to get your hands on one, we’re pretty sure it will  be worth it – the Bronze looks incredible in blue. While the original is an exercise in complementary tones, the BBBB (or should we add an extra B in for Bucherer?) is all about contrast. The blue is rich and deep, just like the bronze of the case and bezel, giving the watch a completely different feeling – more luxurious, less utilitarian. The trademark… Read More

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NEWS: This beaten-up Tudor Oyster Submariner 7923 is about to sell for more than $100,000 on eBay

Buying vintage watches on Ebay can be a risky business. There’s a lot of sharks and gussied up pieces in those murky waters. But, every so often those incredible barn finds do happen. Like this reference 7923 Tudor Submariner, which at the time of writing has a high bid of $99,999 USD, with 2d 16h to go. Yes you read that number right, a buck below one hundred grand. And to think that the seller originally listed it with a starting price of $3500, and the following sparse (almost poetic) description; The model number is 7923. This is one of the few manual winding  watches. There is no band. The watch does NOT function. There is a ding in the crystal @ 5:27 with scratches front and back. It seems that on March 20th the San Francisco seller realised what they had on their hands, possibly due to the presumed deluge of interest in Tudor’s first ever dive watch, as they updated the description to let us know the watch was now in a safe deposit box and to provide geiger counter readings and other information expected of a watch of this rarity. Of course we can’t know for sure if… Read More

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VIDEO: Tudor’s key Baselworld 2017 releases – 4 ways with the Black Bay

One of the brands we’re always excited to see at Basel is Tudor. They’ve built a reputation for consistently delivering solid, and occasionally surprising watches, and 2017 is no different. We take a look at four new versions of their flagship Black Bay. There’s the simple but upscaled BB41, the blingy BB S&G, the rugged new BB Steel and the complex BB Chrono. If there’s one thing that struck us about the collection as a whole, it’s just how versatile (and enduringly popular) the Black Bay design is.

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