Even though the company originated in Italy, the watches of Officine Panerai are made for Australia. Panerai timepieces are big and bold and their submarine heritage, as tool watches for Italian frogmen, makes them a natural fit for a population that is surrounded by the ocean and within close proximity to the beach. Explore the tradition and distinctive design aesthetic of Officine Panerai at Time+Tide.

INTRODUCING: Same shape, different recycled materials. Panerai take sustainability to the next level…

Panerai maintains a strong focus on sustainability. This is expressed through the construction and metallurgy of their watches, right down to recycled materials for their fabric and leather straps. Their new Luminor Marina eSTEEL™ is the latest example of this valiant endeavour. Throw in Panerai’s generosity in making their own research publicly accessible and their strong contribution to worthwhile causes and there’s an awful lot to admire. But we still want to see new designs from the masters of elegant tool watches. I will start with an open letter to CEO Jean-Marc Pontroué: Dear Monsieur Pontroué, I sincerely love the quality of Panerai, and the journey from über-niche, via Stallone to peak noughties stardom. But still, every year and at every watch fair, I sincerely wish for something NEW. I’m not taking anything away from what this year is a laudable wish to be on the cutting edge of sustainability with the Luminor Marina eSTEEL™, I’m applauding the eco-focus, lacking in most ateliers – this is a serious need. But, what I yearn for is A NEW SHAPE, any new shape. Just imagine, the beautifully matte green or blue sandwich dial of a Radiomir, with gilt hands, in a round… Read More

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EDITOR’S PICK: Why Andrew didn’t sell his Panerai to a stranger in business class (for twice its value)

Editor’s note: Earlier this week, Shane Hegarty wrote a great story all about the fraught business of trying to talk to strangers about their watches. His tale began high above the Atlantic when he tried to talk to a random guy about the Panerai that he was wearing. This instantly brought to mind another inflight story from our archives that involving a drunken proposition for Andrew’s Panerai PAM 111… This is a true story about a man who offered me $10,000 cash for my stock-standard Panerai PAM 111 in Business Class. It even had a factory strap. We’d been talking, chit-chatting through the pre-flight champagnes, then we’d both rolled into red wine. He was picking up some kind of motorbike in California. I had business in New York. He expressed an interest in my watch. What was it? And then, not much later, entirely out the blue, he propositioned me. “I’ll give you ten grand for it.” I blinked. “Sorry?” “Cash. 10 grand for the watch, as is. In US.” He reached down and unzipped the side pocket of his bag. Sure enough. As Diddy might have said back in the day, there was a big ol’ bundle of Benjamins. As I… Read More

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How not to talk to total strangers about their watch

I was 35,000ft over the Atlantic when I first freaked someone out about his watch. It was in the line for the airplane toilet. A guy was ahead of me, wrestling a full-bladdered toddler. This, I reasoned, is exactly the moment he’ll want a stranger to ask about his Panerai. He’ll tell me the story behind it, enquire about my watches. We’ll probably swap Instagram details. “Nice Panerai,” I said. Like me, he was Irish. You don’t see many Panerais in Ireland. “Huh?” he asked, his attention flipping from annoyance at his toddler to wariness at me. “You’re wearing a Panerai,” I said, as if he might somehow not have noticed that. He eyed me, wariness turning to deep suspicion, and without another word lifted the squirming toddler and darted into the now free toilet. He snapped the door shut, a shield between us. Ah, he wasn’t a “watch guy”. He was just “a guy with a watch”. I wanted to shout through the door at him, “I won’t steal your Panerai. I don’t even like Panerai. I just want to talk to a stranger about watches. Is that so wrong?” I know there are others like me, who live… Read More

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INTRODUCING: Same shape, different recycled materials. Panerai take sustainability to the next level…

Panerai maintains a strong focus on sustainability. This is expressed through the construction and metallurgy of their watches, right down to recycled materials for their fabric and leather straps. Their new Luminor Marina eSTEEL™ is the latest example of this valiant endeavour. Throw in Panerai’s generosity in making their own research publicly accessible and their strong contribution to worthwhile causes and there’s an awful lot to admire. But we still want to see new designs from the masters of elegant tool watches. I will start with an open letter to CEO Jean-Marc Pontroué: Dear Monsieur Pontroué, I sincerely love the quality of Panerai, and the journey from über-niche, via Stallone to peak noughties stardom. But still, every year and at every watch fair, I sincerely wish for something NEW. I’m not taking anything away from what this year is a laudable wish to be on the cutting edge of sustainability with the Luminor Marina eSTEEL™, I’m applauding the eco-focus, lacking in most ateliers – this is a serious need. But, what I yearn for is A NEW SHAPE, any new shape. Just imagine, the beautifully matte green or blue sandwich dial of a Radiomir, with gilt hands, in a round… Read More

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Jason Statham shows that action heroes still wear Panerai

Jason Statham panerai

While Panerai was founded way back in 1860, its rise to prominence came on the back of a very specific type of celebrity: the action hero. It was thanks to the likes of Sylvester Stallone and Arnold Schwarzenegger that brand awareness soared following wrist-bound cameos in films like Daylight, Eraser, Rambo IV and The Expendables franchise. In 2021, Panerai continue to be the brand worn by action heroes with Jason Statham confirmed as wearing two of their pieces while shooting the new spy film Five Eyes, which began filming in January this year. Directed by Guy Ritchie, famous for helming Lock, Stock Two Smoking Barrels, Snatch and more recently The Gentleman, it’s the fourth time that Statham and Ritchie have worked together on different films. Five Eyes also features another alumnus from Richie’s past work in the form of another Panerai fanatic, Hugh Grant. Grant has admitted that his love for Panerai stems from the fact that he’s a bit short-sighted and he appreciates their easy legibility. In the film, it has been revealed that Statham will be wearing two different Panerai pieces in the Submersible Goldtech 42mm (PAM1164) and the Submersible Carbotech 47mm (PAM1616), both of which were provided… Read More

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VIDEO: Highlights of the 2020 Panerai collection, including the watch with a warranty that will probably out-live you

2020 Panerai collection

96. That’s how old I’ll be when the warranty on one of these watches runs out. This year is all about the Luminor in the 2020 Panerai collection, with a number of exciting new references that have been released so far. We focus on two highlights within the collection, the Panerai Luminor Marina PAM01117 and the Panerai Luminor Marina Fibratech PAM01663, both 44mm watches in the classic Luminor case shape and offering some impressive new features. First, the PAM01117, and straight out of the gate we have a 70-year warranty period to celebrate the 70th anniversary of the original Luminor. That’s right, if you buy it today, you’ll have a warranty till 2090. It’s an impressive show of confidence from Panerai in their product, and one you might wish was standard across the industry. Regardless, the PAM01117 is sure to be the life of the party in any nightclub (the next time we are allowed in a nightclub), thanks to the almost supernova radiance of the Super-LumiNova (now you know where it gets its name) that is liberally applied to the dial, hands, case and strap. Turning to the interesting innovation found in the PAM01663, and we have a watch… Read More

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INTRODUCING: The Panerai Luminor Marina PAM01313, where a dressy blue dial meets a proper diver

Panerai Luminor Marina PAM01313

This year appears to be Year of the Luminor for Panerai. Having redefined the warranty with the lavishly lumed and 3D printed PAM01117, the introduction of the Panerai Luminor Marina PAM01313 sees a bit more restraint return, with classic Luminor design cues but a similarly luscious blue sunburst dial. With its technologically impressive three-day movement, and price tag to match, this Luminor Marina straddles the line between work and play better than many previous attempts. Though, to be fair, recent years have seen the brand separate the two – granting dressier dials like this. As far as dressy divers go, this PAM01313 strikes a slick balance between rugged tool and sculpted beauty. As typical from the Italian designers, the 44mm Luminor cushion case makes no effort to hide itself on the wrist. Long lugs may poke past wrist constraints, although their curvature — seamlessly blending with the radius of the case’s side profile — ensures a comfortable and hugging fit. With a sapphire crystal that doesn’t protrude far from the bezel, the 15.65mm thickness isn’t afraid to embrace the theme of bulk.  The beauty comes into the picture with the dial and finishing of the watch, each element being quintessentially Panerai. The… Read More

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