EDITOR’S PICK: Why I got my Jaeger-LeCoultre Reverso engraved with my family crest

Time+Tide

To celebrate the Reverso’s 90th birthday, last week in their Sydney Boutique, Jaeger-LeCoultre hosted Reverso: Timeless Stories Since 1931. This retrospective allowed visitors to immerse themselves in the rich history of the classic reference while also sharing a host of tales from the evolution of the classic watch.

But visiting the retrospective was also a reminder that the Reverso’s past includes myriad individual histories, too, as the personal narratives of countless owners have become entwined with those of the watch itself.  So we thought we’d share one…

Every Watch Tells A Story is a series of videos that asks real, non-celebrity, non-influencer, watch lovers in the @Time+Tide Watches community simply to tell the story of their watch. The answers are always relatable. And in this case, they’re also quite enviable.

In this video Hugh explains why he had his Jaeger-LeCoultre Reverso engraved with his family crest by the brand. In the current climate, engraving your watch has a certain subversive power. Sure it’ll massacre the sell-on price, but right-minded folk prefer to take the romantic view. A thoughtful engraving is a way of enriching a watch with personal history and narrative depth. It transmogrifies a consumer object into something truly special. In our digital culture, too, there’s something reassuringly old school about the process of engraving, too, – an indelible process that can’t be undone with a simple Ctrl+Z.

In the following video, Hugh explains the process of getting his watch engraved and why he chose the iconic Reverso in the first place. In our humble opinion, Hugh, you made a cracking choice.